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We Are Podcast

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Apr 2, 2020 • 33min

200. Gabby Wallace on Why You Should View Content Creation as a Craft

In the online entrepreneurial world, the word “content” gets thrown around quite a bit. What is content? It’s the words we write, the videos we film and the audio we record and put out into the world. But it’s also so much more than that.  Welcome to Should I Start A Podcast  where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode of Should I Start a Podcast, Ronsley speaks with Gabby Wallace, creator of the massively popular YouTube channel Go Natural English. Gabby started out as an ESL, or English as a second language teacher years ago and fell in love with teaching. But after a while, she longed for a career that allowed her a bit more freedom to travel.  In 2011, Gabby started her YouTube channel, which she puts out as a podcast now as well. Over the years, she spent more and more time “improving her craft” as she says. She now is able to share her passion for teaching English to her 1.76 Million subscribers, with 55 million total views on her videos. This immense following has made Gabby realize that content creation is an art form. And with any art form, you have to put in the work and dedication in order to evolve as an artist. Ronsley and Gabby discuss the habits she sets for herself in order to develop her craft and continue to grow her channel. They also dabble in how influential your audience can be in how you shape your content, how to stick to a schedule when you work for yourself, and why you should just get over your fear and put yourself out there.   Also within this episode: Why Gabby defines herself differently depending on who she’s talking to Why despite your fears you should always hit that Publish button Why your content isn’t about you How a lack of deadlines can put a damper on your content creation Gabby’s production process How to challenge yourself through content Why you shouldn’t be afraid of competition   Resources: Watch Go Natural English  Listen to the Go Natural English Podcast  Go Natural English Website Gabby Wallace on LinkedIn
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Mar 30, 2020 • 7min

199. Tactic: Steph Taylor on How To Change Your Business Mindset and Model To Achieve Success

Owning a business isn’t all roses and rainbows, there are days, if not months, that are tough to get through. But, what if you just changed your mind-set a little and dialled up your business model? These small shifts may make life easier in the long-run.  Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you This week, we’re looking back at Ronsley’s insightful conversation with Steph Taylor. Steph is the tenacious entrepreneur that is making waves in the online marketing space. She is the founder of StephTaylor.co, a hub that helps online entrepreneurs launch and relaunch their online courses, memberships, digital products and podcasts. She also hosts her own podcast, “Socialette,” a bite-sized online marketing podcast for business owners. While Steph is currently focusing solely on her own agency, some of her past business endeavours were Wildbloom Creative, the wellness marketing consultancy that helps good brands stand out. Also, she was the founder of SugarFree Box, the Australian health food subscription box.  In this Tactic Tuesday, she focuses on changing your business model and mindset to help increase your chances of business success.  Other valuable tactics in this episode: You don’t have to love everyday of running your business The trials of the initial steps of business The small changes Steph made that drastically increased her profit  How Steph became a marketing guru Why you should practice what you preach Why Steph had to leave her full-time job Links: Steph Taylor Website Steph Taylor: LinkedIn‘Socialette’ Podcast
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Mar 26, 2020 • 39min

198. Kate Reardon on How To Have Deeper and More Meaningful Conversations In Your Podcast Interviews

Think about the last time a conversation really resonated with you. That one conversation that left a trace, and hit a part of you far deeper than you could have possibly imagined. As podcasters, we have the power to create exactly that feeling from our interview. It’s just a matter of being open, authentic and present.  Welcome to Should I Start A Podcast  where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode of Should I Start a Podcast, Ronsley speaks with Kate Reardon. Kate is first and foremost, the Mumma bear to two gorgeous kids, and wife to her husband, Pat. Then, she’s a naturopath, nutritionist, yoga teacher, intuitive healer, author, speaker and host of the celebrated podcast, Lean In.  Kate is the co-founder and managing director of Natural Instinct Healing, the renowned fasting detox retreat center in Ubud, Bali. She helps people achieve radical healing and transformation throughout their lives on a mind, body and soul level. Kate regularly travels the globe, heals those in need, and presents at health workshops. She also writes for various publications and hosts transformational healing circles. Kate and Ronsley hit a new level in the art of conversation, as they talk about Kate’s podcast Lean In, and why it resonates with so many across the world. They talk about why Kate’s new responsibility as a podcast host, and why she may be giving Oprah a run for her money. Also within this episode: How Kate Googled herself and got more than she bargained for Why we should invest time in talking to the older generations The deep impact Kate’s interviews are having Why you need to bring honesty to your conversations How the conversations have impacted Kate Is Kate the new Oprah? The next level of deeper connections Why Kate is separating herself from the ‘influencers’  How Kate’s precious time gets managed How Kate made an offering, rather than just another podcast Kate’s ROI from the podcast Why you should be brave and love being ordinary Resources: Listen to the Lean In Podcast  Natural Instinct Healing: Website Kate Reardon: Instagram  Kate Reardon: Facebook Natural Instinct Healing: Facebook ‘The Essential Cleanse: 21 powerful days to a lighter body, mind and spirit’ book
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Mar 24, 2020 • 9min

197. Tactic. Bruce Wawrzyniak on The Many Benefits of Starting a Podcast

Many business owners view podcasting as just a way to market their brand. It is so much more than that. The more you know about the many benefits of starting a podcast, the harder it is to deny its impact on so many aspects of your professional life. Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we’re revisiting Ronsley’s conversation with Bruce Wawrzyniak. Bruce is the founder of Now Hear This, a communications agency based in Tampa, Florida. Besides being an author, broadcaster and speaker, Bruce also produces a successful podcast also called Now Hear This. In this Tactic Tuesday, we focus on how his educational service style podcast has boosted his credibility in the industry. He also stresses all the other undeniable benefits starting a podcast can bring to your business. Other valuable tactics in this episode: How a Podcast is so much more than a marketing tool How podcasting builds networks Why podcasting can make you a sought after speaker Podcasting is the holy grail of content How podcasting makes you an expert on so many things Why there’s no “perfect” length for a podcast episode Why not having technical experience should stop you from starting a podcast   Links: Bruce Wawrzyniak LinkedIn Now Hear This Website Now Hear This Twitter  Now Hear This Facebook 
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Mar 20, 2020 • 56min

196. Ronsley Vaz on Creating a Podcast Marketing Strategy, Working with Failure and Avoiding Burnout

The power of audio is undeniably huge. It’s the ultimate way to get people engaged, voice opinions, create movements, tell stories and build connections.  While creating it can be easy, the overall work to make it successful really can stack up. So, how can you get it right without getting burned out? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. Ronsley is back in the hot seat with Tyson Franklin, the host of the ‘It’s No Secret Podcast,’ asking the questions. Tyson wears multiple hats, and alternates between Business Mentor, Podiatrist, Speaker, Author, and Podcaster.  Ronsley brings to the table his podcasting knowledge, as he comes from the audio marketing world. As the founder of Amplify, he’s focused on helping podcasters just like Tyson, get their voices heard across the airwaves. Ronsley is a podcaster, speaker, author, producer and host of his latest podcast venture, ‘The Psychology of Entrepreneurship.’ The friendship between Ronsley and Tyson goes way back, and in this very candid conversation, they get right to the heart of what it takes to make a podcast successful.  Ronsley hones in on failure, and why it’s not a big deal while Tyson ventures towards stress, and how it affects your business decisions and so much more. Also featured in this episode: Why as a podcaster, you need a marketing strategy The Seven Pillars of Amplify The amazing ROI a podcast can bring Why you should look back to your childhood to do what you love today The power of audio The future of podcasts – The evergreen content Why episode 5 was Tyson’s hardest show The Amplify Book Why creating an audiobook is so complex Why Ronsley is re-broadcasting the Bond Appetite Podcast Ronsley’s career How podcasting can help with your personal development How Ronsley tries to balance work and personal time   Links & Resources: Tyson Franklin  Tyson Franklin: LinkedIn Amplify: Raise Your Voice, Boost Your Brand and Grow Your Business Bullet App:Download
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Mar 17, 2020 • 9min

195. Tactic: Glen Carlson on How Not to Overthink Differentiating

Everyone you’ve ever gone to advice about your podcast has probably told you to stand out or to find your niche. While this is indeed valuable advice, you don’t need to spend as much energy as you think differentiating your brand from others like you. Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we’re getting some direct advice from Glen Carlson, author, speaker, podcaster and co-founder of DENT Global. Glen helped create the “Key Person of Influence” program, which has been mentioned by INC.com as “One of the top personal branding conferences in the world.”  Glen knows a thing or two about personal branding. In this Tactic, he discusses ways to separate yourself from the others without trying too hard. Glen stresses that overthinking your niche is only going to create more work for you. Instead, he focuses on targeting the dormant market. Other valuable tactics in this episode: How to differentiate without being gimmicky What it means to “target the dormant market” How to get to a paradigm shift moment Why it’s ok that Glen’s podcast is like 80% of the other business podcasts Why trying too hard to be different is the wrong thing to focus on Links: Glen Carlson on LinkedIn Glen Carlson on Facebook Key Person of Influence DENT Global
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Mar 12, 2020 • 32min

194. How To Improve Your Conversation Skills Through Listening with Mark Goulston

The louder we speak the more we’re heard, right? If you want to be a good podcast host, this definitely isn't true. Having the ability to listen is the number one skill a great interviewer can have. Welcome to Should I Start A Podcast, where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode of Should I Start a Podcast, Ronsley speaks with Dr. Mark Goulston. Mark is a business psychiatrist, suicide prevention expert, TEDx speaker and consultant. He is also the author of the bestselling book Just Listen, which has continuously ranked #1 in six Amazon/Kindle categories. Mark has also been named one of America’s top psychiatrists four times by the Consumers’ Research Council of America. Mark’s revered expertise is in high demand. He is regularly featured in major media including The Wall Street Journal, Harvard Business Review, Fortune, Newsweek, CNN, NPR, and Fox News.  Mark and Ronsley get to the heart of how to get through to people by listening. They discuss why giving someone eight words can break down communication barriers and why Mark only wants to work with people who aren’t money motivated. Also within this episode: How Mark gets the world’s most powerful influencers to open up on air The four qualities people need to be in the ‘Tribe’ Why hosts often interrupt, but really shouldn’t The prove, show, hide, please exercise How Mark found his calling  How you can use Targeted Interventional Therapy to help someone you know Why a conversation is more about listening and not saying Be like Larry King - Why you should approach interviews with curiosity Why you should be a first-class ‘noticer’ Links: Mark Goulston: Website Mark Goulston: Books Mark Goulston: Facebook Dr. Goulston: Linked In ‘My Wakeup Call’ Podcast What Made You Smile Today? Mark Goulston TEDx Talk
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Mar 10, 2020 • 7min

193. Tactic: Valerie Khoo on How to Connect To Your Audience

Podcasts are one of the best marketing tools you can have for your business or brand in the 21st century. They are not only amazing at spreading your message further, but they can also get you forming stronger audience connections, faster. Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. In this episode, we’re talking with Valerie Khoo, journalist and CEO of The Australian Writers’ Centre. With two highly successful podcasts under her belt, So You Want To Be A Writer and So You Want To Be a Photographer, Valerie has a wealth of podcasting knowledge that she’s always delighted to share. We talk about why podcasts can get you a loyal audience and how they build deeper trust. Also in this episode: Why podcasting is the perfect PR and marketing tool How using human behaviour patterns can help boost your podcast Why podcasts are so intimate and connect to audiences faster If you love podcasts, you should start a podcast Why you shouldn’t preach your message    Links: Valerie Khoo – LinkedInValerie Khoo – TwitterValerie Khoo – FacebookValerie Khoo – Instagram
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Mar 5, 2020 • 33min

192. Give Others a Voice: Ronsley Shares his Take with Harvee Pene

Our voice is more about what we say and how we sound. Everything we’ve been through in our lives - every struggle, every triumph - shapes our voice and our view on the world. It’s so important to get your voice out there, because you never know what hearing your voice could do for someone who is afraid to share theirs. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode of Should I Start a Podcast, we revisit an episode of Harvee Pene’s podcast Inspiring Business for Good, where Ronsley was a guest. Harvee, who is an author, a TEDx Speaker and accounting guru, asked Ronsley some insightful questions about entrepreneurship, dealing with failure and giving back. Ronsley, who is never shy about sharing his story, takes us through what it was like to lose his beloved restaurant, and how he came back through that. He also touches on why he views giving as “selfish”, but he does it anyway. Harvee gets Ronsley to give us some juicy details about how he came up with Amplify, how he’s still shocked that he makes a living with his voice and why giving others a voice makes it all worth it. Also within this episode: Why Ronsley views giving as selfish but does it anyway Why Rochelle always wants him to go the market with her The conversation that shifted Ronsley’s perspective How Ronsley’s immersion in many different cultures gives him an advantage Imposter Syndrome and why you shouldn’t feel alone Why you should never half-ass a podcast   Links: Inspiring Business for Good Podcast Harvee Pene on LinkedIn MustAmplify.com Ronsley on Twitter
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Mar 3, 2020 • 7min

191. Tactic: Amber Hawken on Using Vulnerability to Connect to Your Guest & Audience

Sure, being prepared is helpful. But when it comes to giving a great interview, sometimes being over prepared can blow up in your face. So how do you find a happy medium? The key is to remain vulnerable. Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we give you a little taste of Ronsely’s conversation with Amber Hawken. Besides being the host of her own show, The Amber Hawken Podcast, Amber is also an author, YouTuber and business owner. She is known for giving some awesome interviews on her podcast, and she shares some of her tips for doing just that. For Amber, the main objective of her interviews is always to remain vulnerable. In fact, she says it’s damn near impossible to give a good interview without doing that. She gives us some insight into her best interview ever in order to demonstrate her point. Other valuable tactics within this episode: How knowing the interviewee well makes a big difference Why you should why you’re interviewing a person How to remain vulnerable Why the best interviews are not rehearsed How to use all your platforms to be authentic Why vulnerability equals authenticity Links: AmberHawken.com Listen to the Amber Hawken Podcast Here Amber Hawken on LinkedIn Amber on Instagram Amber on Twitter Buy Amber’s Book - The Unfu*kwithable Life: 7 Codes to Embrace Connection and Vulnerability to Create a Life of Inspiration and Freedom 

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