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We Are Podcast

Latest episodes

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Jan 9, 2020 • 22min

180. What to Consider When Starting a Podcast with Clarissa Rayward

Thinking about starting a podcast? There are a few things you should consider first, and it may not be what you’re thinking. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.  If you’re at the very beginning of your podcast journey and don’t know where to begin, then this episode is for you. On this episode of Should I Start a Podcast, we hear Clarissa Rayward’s talk at the We Are Podcast conference. Clarissa is a divorce lawyer and recently started a podcast called Happy Lawyer, Happy Life. She originally wanted to start a podcast a few years ago, but the concept she had then just didn’t feel right.  It took Clarissa about three years to figure out what she wanted to talk about on her podcast, but once she did, everything else fell into place. In this episode, Clarissa gives new podcasters, and those thinking about starting a podcast, great insights into what sort of questions you should ask yourself first. All her great tips should give you everything you need to start the planning process to start a podcast. Also within this episode: Why Clarissa started a blog The statistics of lawyers and depression Why it’s ok to not be happy all the time Why you need a plan to start a podcast The benefits of podcast sponsors How to pursue sponsors before your podcast begins The two questions every potential podcaster should answer How being more mindful can bring you more happiness How having a podcast can open more doors for your business Links: The Happy Family Lawyer Website Clarissa on LinkedIn Happy Lawyer Happy Life Clarissa on Instagram Clarissa on Twitter
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Jan 2, 2020 • 35min

179. Take Your Podcast From Mediocre to Magical with Carla and Emma Papas

Happiness doesn’t have to be an unattainable fairy tale that only happens for some people and not you. What if by just implementing a few key principals into your everyday routine, you could find happiness and change your entire life? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.  If you’re looking for some easy ways to improve your podcast and your life for the better, then this episode is for you. On this episode of Should I Start a Podcast, we hear an amazing talk from Carla and Emma Pappas, otherwise known as The Merrymaker Sisters. Carla and Emma are entrepreneurs, podcasters and Instagram influencers who really live up to their names. These sisters are always merry and joyous, and they want everyone around them to be as merry and joyous as they can be as well. Carla and Emma believe that finding more happiness in your life will spill over to your work as well. Improving your life by using their easy and fun tips will inevitably improve your podcast and all your business endeavours as well.  Also Within This Episode: The five key things to finding more happiness in your life How Carla and Emma learned to Blog with ProBlogger How changing your diet can change your whole life How to stop the loop of negative thoughts How to ask better questions on your podcasts by being in the moment Why the future doesn’t exist Why gratitude is a game-changer How to practice being happy Links: The Merrymaker Sisters website The Merrymaker Sisters on Instagram ProBlogger
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Dec 26, 2019 • 15min

178. Andrew Griffiths on Giving People the Choice to Have a Voice

Podcasts are amplifying millions of voices around the world. They are the amphitheatres of our time, and the conversations that we are having are creating waves, starting revolutions and instigating great change for listeners and communities alike. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply finding a better way to get your message out to your audience, then this is the podcast for you. This short but sweet episode is a hidden gem from the Amplify archives. Looking back at the very first We Are Podcast conference 2015, we hear once again from the incredible Andrew Griffiths.  Andrew is Australia’s #1 small business author with 13 books now sold in over 60 countries. He hosts multiple podcasts including The Business Over Breakfast Podcast, and as of 2020, more productions are coming to fruition.  His passion for storytelling, instigating movements and getting voices heard is the main theme of his speech, as he reaches out to all our listeners and like-minded podcasters to come together in unity and become Amplify Ambassadors. Also in this episode: Introducing We Are Podcast, 2015 Ronsley’s wins as a fledgling author and conference curator Why we should all believe in Amplify’s vision Be the podcasting ambassadors of the world Building the right podcast community The wins behind becoming an Amplify ambassador How to meet the Amplify ambassador criteria Links: Andrew Griffiths – WebsiteAndrew Griffiths – FacebookAndrew Griffiths – TwitterAndrew Griffiths – Linkedin Andrew Griffiths - Podcasts Andrew Griffiths - Books
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Dec 19, 2019 • 24min

177. Being Fearless, Moving Beyond a ‘No’ and Following Up with Adam Franklin

Inviting guests onto your show, particularly if you’re just starting out, can be nerve-wracking. But it certainly doesn’t have to be.  Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. On this episode of Should I Start a Podcast we bring you one of the exciting keynote deliveries from We Are Podcast 2016 with Adam Franklin. Adam Franklin is a truly multidimensional entrepreneur. He’s the CEO and marketing manager at Bluewire Media a web marketing firm. He’s a LinkedIn Marketing Coach who lives and breathes social media marketing and regularly lends his voice as an international social media commentator on 2UE.  Adam is also an accomplished author, with his ever-popular book Web Marketing That Works: Confessions from the Marketing Trenches, which was co-written with his great friend and business partner Toby Jenkins.  Not only that, Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have both been downloaded by thousands of people worldwide. His marketing blog Bluewire Media has been a staple feature in Australia's 'Top 20 Business Blogs' for 4 years running, and he is a regular contributor to Startup Smart. Adam’s session truly gives you an insight into how to appropriately approach guests for your podcast.  He guides us through a five-step initiative to build, maintain and promote ongoing relationships that will have any podcasters show thriving in no time. In this episode, Adam also shares: Why podcasts are the building blocks in our incredible online universe Overcoming your fear of inviting guests Why you must always be generous Why getting a ‘no’ shouldn’t shatter your world The steps you should take to prepare for an interview How to close the loop and follow-up Why a gift basket is the ultimate ‘thank you’ present How you can strengthen relationships with lead magnet swaps Links: Website: BlueWire Media  Adam Franklin: Website  Twitter  Facebook  Google Plus: BlueWire Media  Linkedin: Blue Wire Media 
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Dec 12, 2019 • 32min

176. Aaron Fifield on Getting a Sponsor for Your Podcast, Building Your Brand and Creating an Essential Show

Podcasting is a fantastic way to get your voice and brand out into the world, however, there is an exchange of time required to get your podcast out each week. What if you could find a way to have your podcast pay for itself? Let’s talk sponsorships. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. On this episode of Should I Start a Podcast we bring you one of the exciting keynote deliveries from We Are Podcast 2016 with Aaron Fifield. Aaron is a developing trader and host of the Chat With Traders podcast. Each week he interviews successful traders and financial thought-leaders to extract their best insights. On the trading front, Aaron is learning how to code and pursuing algorithmic trading systems. He also runs his own graphics and web design company. Aaron’s session walks you through Aaron’s achievements so far as a result of starting a podcast why he built a business around something he is passionate about. The benefits of podcasting as a platform and opportunity for him as a trader in talking to high profile people. The way he has attracted customers from podcasting and the way he has got customers onto his show. In this episode, Aaron also shares: Everything Aaron does as a trader and a podcast trader host The fundamental understanding of markets Getting into trading Podcasts that exist as types of trading The difference between a trader and an investor Creating an entrepreneurship podcast The importance of knowing who you are speaking to Creating a show that is essential and resonates with people Going back to launching his podcast in mid-January, 2015 The different types of people from different kinds of markets he's interviewed for his show The first step he took to having a sponsorship His plan for “We are Podcast” 2016 to get contact from potential sponsors Monetising a podcast through sponsorships The importance of engagement with listeners in running a podcast Links: Website Facebook Twitter LinkedIn
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Dec 5, 2019 • 35min

175. Putting the Audience Second and Having Deeper Conversations with Sheelagh Caygill for the Communicate Influence Podcast

For most people in the marketing space, the audience is always front and centre in all content that is produced. But what if, instead of focusing on the audience you spend the time focusing on your guest? Ensuring quality content that will ultimately also reach further with your audience. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. On this episode of Should I Start a Podcast Ronsley is a guest on Communicate Influence - the only podcast and magazine for creative minds in communications, marketing, and writing, hosted by Sheelagh Caygill.  Sheelagh is a journalist, communications, and content marketing professional focused on creating powerful content that ultimately helps organizations fulfil their goals and evolve. She is a skilled communicator and has delivered results in the following areas: copywriting, media relations, thought leadership ghostwriting, social media marketing, public relations, and SEO. Ronsley and Sheelagh discuss Ronsley’s new podcast, the Psychology of Entrepreneurship and his journey through the inner workings of the entrepreneur’s mind and getting to the root of impostor syndrome.  Also within this episode: How the patterns of your childhood influence your adult life The way that as a child you learn to temper your thoughts and successes Why Ronsley is still seeking out his Father’s approval What going bankrupt and being in a make it or break it situation lead to some of Rosnley’s greatest successes How Ronsley deals with being an introvert and doing ‘all the things’ Rosnley’s thought process on creating Bond Appetit and his first episode The advice Rosnley has for new podcasters Why allowing guests to have a deeper conversation with themselves is a great step in having create content The reason why Ronsley believes the focus should be on the guest before the listener How changing up your interview locations between virtual and face to face can create better podcast content for your listener Links: Sheelagh Caygill - LinkedIn Sheelagh Caygill - Twitter Communicate Influence
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Nov 28, 2019 • 32min

174. How to Embrace SEO to Get Your Podcast Found on Google and iTunes

SEO can be a daunting concept if you’re not familiar with it or it’s purpose. But once you get the hang of it, you’ll realize that SEO is just a helpful way to get your podcast to people that need to hear it. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. On this episode of Should I Start a Podcast, we hear Kate Toon talk about the importance of SEO for marketing your podcast. Kate Toon is an SEO expert, as well as a public speaker, mentor, podcaster, and all-around connoisseur on entrepreneurship. Kate uses her own personal experience of starting a podcast and navigating the world of search engines to help others on the same path.  Kate knows that SEO isn’t usually on the radar of most podcasters, but explains why it should be. She gives us helpful tips and tricks to get the broadest audience for every episode, like how to pick compelling titles, how to streamline your show notes, and to always cater to “humans first and search engines second”. Also within this episode: What SEO is and why it’s used How to influence the natural search process How to understand iTunes list ranking Understanding the “New and Noteworthy” section on iTunes Why you should take a “Humans First” approach to marketing The BDF (Beliefs, Desires, Fears)  concept and what it means How to arrange your podcast episode titles Why it’s important to focus on your cover art Why you should be a little “clickbaity” with your titles Why you should always deliver on your promises when it comes to titles Links: Kate’s Website Kate on LinkedIn
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Nov 21, 2019 • 41min

173. Trevor Young on Finding Your Narrative, Leveraging Your Personality and Being Omnipresent Online

What’s it mean to be omnipresent online? How do you become omnipresent while still remaining authentic? Two important questions to answer if you’d like to build your online presence and gain more podcast listeners. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. On this episode of Should I Start a Podcast, we hear Trevor Young talk about omnipresence and what it means for building your personal brand. Trevor has years of experience in marketing and communications and uses his vast knowledge to mentor those just starting out with a podcast or online business. Trevor talks about how incredibly vital it is for you to build an online presence on all social media platforms to draw listeners to your podcast. There’s a variety of ways to do this, but it’s all done through having amazing content and sharing that amazing content. Being consistent with all your content is how you build credibility, or as Trevor says “Don’t tell. Show.” In order to show people you’re the real deal, let them see your personality, and draw them in with quality content. Also within this episode: How to show people you have “the chops” The difference between owned and earned media How to be omnipresent online Why it’s essential to earn trust to be successful How to find your narrative The two ways to earn media How to bring other people into the conversation Why you should respond to people on social media How to let your personality shine Why being consistent is the most important thing when creating content Links: Trevor on LinkedIn Trevor on Facebook Trevor’s Website Trevor on Twitter
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Nov 14, 2019 • 44min

172. Facebook, Lookalike Marketing and Targeting the Right Audience with Phil McGregor

Making your podcast is only part of the process. Once you’ve created your amazing content, you need to get people to listen and buy your product. This is a 24/7 job, but thankfully Facebook can do it for you. Welcome to Should I Start A Podcast, where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re looking for a way to get more precise targeting for your online marketing with less work, then this podcast is for you. In this episode, we listen to Phil McGregor’s segment from We Are Podcast 2015 about the power of Facebook marketing and how you can take advantage of its many benefits. Phil is the Managing Director at AdChief as well as an international speaker who encourages business entrepreneurs all over the world.  Phil is somewhat of a connoisseur of Facebook marketing, and he walks us through the process of using invaluable tools like Facebook Pixel and Facebook ads. Like Phil says, “You can’t go back in time and target the customers you don’t have.” So it’s imperative to take Phil’s advice and let Facebook act as your automated salesperson today. Also in this episode: How Phil uses his law enforcement background in marketing How to target the right people Why it’s essential to use Facebook for marketing even if you don’t use it personally Why you should have five episodes ready to go when you launch your podcast What is a Facebook Pixel and how to use it How cell phone use drives marketing Why you should have a facebook pixel in every stage of your purchase process How to use Lookalike marketing How Podcasts attract people to your business How to use your preexisting audience Links: Phil on LinkedIn AdChief
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Nov 7, 2019 • 16min

171. Petra Jones on Global Reach, Social Media Strategies and Creating Successful Podcasts

Starting a podcast from scratch can feel like you’re staring into the void, and when you add being an introvert into that swirling mix, then you’re primed for failure, right?  Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. Petra Jones openly labels herself as an introvert, but when you look at her list of achievements, you certainly wouldn’t think it. Petra Jones didn’t even know where to begin when it comes to podcasting but took the challenge on nonetheless.   Through a short period of trial and error, Petra became the host of The Mumpreneur Show, one of the world’s top shows focused on women entrepreneurs and mothers.  Petra’s show brings into the spotlight some of the most insightful female entrepreneurs, bloggers, makers of handmade products and social media gurus. They speak about their individual business journeys, from their wins to the biggest challenges they’ve faced, all the while lifting the curtain and giving a sneak peek into the life of a female entrepreneur.  Petra quickly hit the Top Ten lists and dominated the ‘Kids and Family’ category within just nine days, while also reaching number one so many times that she eventually lost count. In this episode, Petra talks through the journey she took to get her podcast running. Why podcasting gets you out there on a global scale - particularly when you understand your target market and the top five things you should keep in mind to reach podcasting success.  In this episode, we talk about: Petra Jones – The creative introvert Petra’s business journey, from children’s clothing to building a successful podcast Why a selfish podcast was the best foot forward Hitting the top spots in podcasting – Sharing in Petra’s success The global outreach podcasts can have Why Petra loves podcasting How Petra went from zero listeners to thousands in a matter of weeks The five top tips for podcasting success Why sticking to social media and launching strategies are vital Links: Facebook: https://www.facebook.com/themumpreneurs

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