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We Are Podcast

Latest episodes

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Feb 2, 2021 • 25min

248. How to Use Your Podcast Content to Create a Webinar with Omar Zenhom

Omar Zenhom explains the power of online webinars and how you can create one for yourself in his presentation from 2017’s We Are Podcast event. There’s no reason to be intimidated by this useful medium. And if you already have a podcast, you can repurpose your podcast content to build your webinar. Omar lays it all out for you, in the brilliant way only he can. So if you’ve been curious about webinars but creating one seemed like a pipedream, prepare to have your mind blown. || LINKS || https://omarzenhom.com/ | The $100 MBA Show - https://100mba.net/show/ | https://webinarninja.com/ | https://wearepodcast.com/events/ | Full Show Notes - https://mustamplify.com/248-how-to-use-your-podcast-content-to-create-a-webinar-with-omar-zenhom/
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Jan 31, 2021 • 9min

247. Podcast Editing for Beginners

No one expects you to be an expert at editing at the beginning of your podcast journey. However, your show needs to sound professional. Thankfully, there are plenty of ways to make a podcast sound professional with bare minimum editing.  Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. Let’s talk about Top and Tail Editing No one expects you to dive into podcasting as a technical expert. If you are, that’s awesome, but the majority of us had no clue what we were doing when we started. Thankfully, there’s plenty of ways to do basic editing in a way that makes your show sound polished.  This episode is a short and sweet snippet from our Launch Accelerator program on podcast editing for beginners. In it, I break down all the tips and tricks to do the bare minimum of editing while still getting your show to sound awesome. This usually consists of “top and tail” editing. I define this for you and give you some basic instructions on how to get the most out of it. I also explain why it’s important to be aware of your strengths and how much you want to be involved in the editing process. We also talk about the importance of understanding how editing works, even if you’re not going to be doing it yourself. So if you’re feeling a little overwhelmed about how to set a framework for your podcast editing process, take a deep breath and listen up. Also in this episode: Editing is just one part of the process 3 different types of edits Level 1 Editing Top and Tail Editing Know all the steps Audio branding Repetition - good or bad? Knocking out those intros and outros Links:  Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground. Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at  kaili@amilifyagency.media and we’ll get back to you ASAP!
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Jan 26, 2021 • 28min

246. How to Build Professional Podcast Relationships with James Whittaker

Whatever your motivation for starting a podcast may be, instant monetization shouldn’t be a priority. A huge part of building your show is building professional relationships. You can’t do this alone, so the better you are at developing these relationships, the better chance you have at building a successful show. James Whittaker knows how to build professional podcast relationships. James is a serial entrepreneur. He’s a speaker, film producer, author, and podcaster. He’s been featured on hundreds of podcasts, on the radio, on television, in print, and digital media worldwide. When it comes to podcasting and business in general, James is my go-to guy. This episode is a portion of the 2020 We Are Podcast session where James fills us in with his infinite wisdom on building professional relationships.  He tells the story of how he set the impossible goal of being a guest on 50 podcasts in the span of a year. And then he tells us how he achieved the impossible, times three. I’ll give you a hint, it’s all about building relationships. James is very specific in this one, from how he words his follow-up emails, to his plans to reach his goals. He explains why you need to “go fishing where the fish are”, and why giving is always more important than receiving in professional relationships.  James talks fast, but every sentence is full of real, actionable advice that any podcasting newbie needs to hear. Other topics in this episode: James’ goal of 50 podcasts in 12 months Prep, prep, prep Always be professional Practice  The importance of consistency in podcasting James’ formula for networking Why you should never send a generic email Links: James on Instagram James on Facebook James Whittaker: Website James Whittaker: LinkedIn Win the Day Podcast We Are Podcast Are you ready to start your podcast? There’s no better time than NOW!  Let us help you apply the Amplify Framework in your business today. You can set up a Strategy Call with our amazing team here. Let’s do this! Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at kaili@amilifyagency.media and we’ll get back to you ASAP!
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Jan 24, 2021 • 28min

245. How to Find Your Why for Podcasting

Finding your “why” before starting a podcast seems simple enough. But, what goes into that process? It may be a bit more digging and self-reflection than you thought. But determining your driving purpose is the key to building your brand, and your audience. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. Finding your “why” is about determining your values and understanding your worth. In this episode, we’re revisiting my appearance on the Anomalous Educator podcast with Ray Blakney. Ray’s podcast is geared towards teachers and educators, so we dive into how educators specifically can help determine their purpose for podcasting. He asked me some great questions about the methodology we use here at Amplify for helping clients determine their podcast purpose. Once you’ve determined your core values and what problems you plan to solve for your listeners, the planning process becomes so much simpler. If you’re still in the beginning stages of brand building, this show might help those missing puzzle pieces fall into place. We also discuss why ideals are so crucial for authenticity. Because in podcasting, it’s all about being authentic. Other interesting info in this episode: My love of drawing superheroes Why the character of a teacher is often more important than the content they teach Focusing on your why first and the tech stuff later My steps for finding your voice The methods Amplify uses with new clients Why I prefer face to face interviews Does your why change? Links: Anomalous Educator Podcast Ray on Linked In So you want to start a podcast, but where on Earth do you begin? Our Amplify Book is chock full of everything you need to get going. Be sure to get the Amplify Checklist, while you’re at it.  Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at  kaili@amilifyagency.media and we’ll get back to you ASAP!
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Jan 19, 2021 • 11min

244. Getting Past Your Fear of Sales

Look, selling doesn’t come easily to everyone. A lot of you are starting podcasts as a passion project. And it’s obviously going to be hard to turn that into a sales platform. It’s easier to sell if you understand the different stages of selling. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. When does somebody buy from us? Sales are only possible when there’s trust. In the podcasting world, a listener only becomes loyal once the trust is already established. So once you have an audience, you shouldn’t be afraid of sales. You’re already there! This is a short and sweet episode, but it’s fully packed with vital information on how to get past your natural fear of sales. I break down the different sales concepts and why I compare them to dating. We go over the different stages of the selling relationship and the perfect time to seal the deal. I also touch on the importance of knowing and understanding your market and why it’s so critical to your overall sales. If selling doesn’t come naturally to you, and you’re nervous about how it all works for your podcast, take a few minutes and listen up! Other topics in this episode: When does someone buy from us? The difference between THE Market and YOUR Market When should you sell to someone? How to convert a listener to a lead My migraine analogy How do you remove obstacles for your listeners? Links: Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground. Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at  kaili@amilifyagency.media and we’ll get back to you ASAP!
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Jan 17, 2021 • 29min

243. How to Focus on Your Strengths with Elizabeth McIntyre

All the experience in the world still doesn’t mean you’re going to have an easy time creating and launching a podcast. We all hear the phrase “It’s harder than it looks” quite a bit when referring to this massive medium. With your podcast, like anything else, focusing on your strengths is the way to go. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. Elizabeth McIntyre is a big deal in an industry worth $2.8 Billion. As you can see, Elizabeth’s experience is a bit different than others we’ve interviewed on this show. I know absolutely nothing about the clay brick, block, paver and roof tile industry, but she sure does. Besides being a big deal in her sector, Elizabeth is a graduate member of the Australian Institute of Company Directors and Chair of the Building Products Innovation Council. She holds a B.Bus from UTS, a Masters in International Business from Macquarie, and has recently completed senior leadership courses at Harvard Business School. Elizabeth recently launched her first podcast, Think Brick Podcast, partly inspired by some of our amazing speakers at We Are Podcast. And just like so many of us, she realised very quickly how overwhelming creating a podcast can be. However, by focusing on both your professional and personal strengths, you can simplify the process. In this episode, Elizabeth explains what a team effort her podcast has been. She tells us some of the fears she’s had to overcome and why being a leader in her industry has helped fuel her perseverance. She gives us some good tactical advice about how she gets top-notch architects on her show. And we both muse about the importance of listening to wise words of podcasting greats at all stages of your podcast journey. This woman is so cool, be sure to tune in. Other topics in the episode: Elizabeth’s professional history How Oprah inspired her love of podcasts Bringing your team together Why podcasting is a lot harder than it looks The We Are Podcast speakers that inspired Elizabeth The speaker that changed her life Her biggest challenge with podcasting How to get the big names on your show Links: Elizabeth on LinkedIn Think Brick The Think Brick Podcast Are you ready to start your podcast? There’s no better time than NOW!  Let us help you apply the Amplify Framework in your business today. You can set up a Strategy Call with our amazing team here. Let’s do this! Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at kaili@amplifyagency.media and we’ll get back to you ASAP!
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Jan 10, 2021 • 27min

241. How to Expand on Your Niche with Brittany Stewart

Creating a niche podcast certainly comes with its challenges. However, if you do it right, you could end up with quite a unique show that fills a specific need for listeners. You have to be willing to have a little flexibility with your interpretation of success. And you have to let your audience have a little freedom. Welcome to Should I Start A Podcast.  I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. Brittany Stewart wants her beauty podcast to reach beyond its niche. Brittany Stewart has a background in journalism and a passion for beauty. This combination has allowed her to see the possibilities of the niche world of beauty when it comes to podcasting. Her award-winning podcast, Beauty Island, tells stories through memories connected to beauty products.  Brittany’s background at Mamamia, Australia’s largest network for women, gave her built-in know-how for niches. However, producing a podcast as a “one-woman show” as she explains it, has been a learning experience, to put it lightly. In this episode, I got to ask Brittany some pretty eye-opening questions mainly about honing down the podcast niche market. She had some constructive advice about garnering interest in your show, as well as tailoring your reach-out emails to score awesome guests. As a journalist, Brittany understands the unbridled power words can have. So she hammered out the importance of understanding how to word your podcast description in a way that fully explains the show’s concept and sets it apart in your niche. This is definitely an episode to pay attention to, especially if your podcast fits into a niche category.  Other topics in this episode: Brittany’s background story The podcasts that inspired her Tips for cold emailing The importance of clear articulation in your podcast description The importance of making your podcast a priority, even if it’s a side hustle Understanding your audience Anchor your concept, but leave it up for interpretation Audio quality and where not to cut corners Links: Brittany Stewart on LinkedIn Brittany on Instagram Brittany on Facebook Beauty Island on Instagram Beauty Island Podcast Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground. Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.  We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)
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Jan 7, 2021 • 15min

242. Everything You Need to Know About Audio Prep

I wish I could tell you that starting a podcast is as easy as pressing “record”. Unfortunately, there’s a hell of a lot more that goes into it than that. The good news is that the sooner you shake out your audio prep strategies, the easier recording gets. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. A little prep goes a long way. A lot of prep goes even further. If you’ve got a podcast in the works, you’re probably anxious to launch. I get it. But here’s the thing, you’ve got to do the work first. And not just for the launch. It’s essential to understand the systems that need to be in place before you record, every time you record. I’m not just talking about the technical stuff here, although that is a major part of it. I’m talking about rituals, checklists, templates, and backup plans.  This episode is chock-full of tactical information to prepare you for audio prep. I’m talking a laundry list of useful tips. I even lay them out step by step. We go over DAW setup, interview prep, pre-recording checklists, ID3 tagging, plugins and SO much more. So if you want to be super prepared and set yourself up with rewarding habits, grab a pen and paper and listen carefully.  Topics in this episode: Repeatable Templates Apps and programs to use Must-have Plugins Tips for clearer recordings DAW tips Pre and Post Recording Checklists Interview prep tips that can save you from awkwardness Host Rituals Why ID3 tagging is essential Links: Blubrry Podcasting Pretty Links For all your DAW questions, drop an email to kaili@amilifyagency.media or thiago@amilifyagency.media When it comes to your podcast, isn’t it about time you’re compensated for all your hard work? Get the 7 Funnel Maps you need to successfully market and monetize your podcast so you can focus on making the best show possible.
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Jan 6, 2021 • 9min

240. How to Upgrade Your Content

You could be pumping out content daily. But if it’s not doing a damn thing for your podcast or your business, what’s the point? Maybe it’s time to upgrade your content.  Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. How do you upgrade your content? If your content isn’t working for you, it’s time for an upgrade. So how do you make that happen? Two things need to happen to take your content to the next level. You’ve got to have a transformation, and you’ve got to have a transaction. In this episode, I define both transformation and transaction, so you know exactly what you need to do. We hash out why a transformation for the listener is so incredibly vital for your content to pack the necessary punch. I also give you several examples of how to create an invitation for a transaction, that may be a whole lot simpler than you envisioned. If your content is falling on deaf ears, then I’m going to show you exactly how to upgrade it. Remember, your content is an extension on your podcast, so every click, every read, every view is all going towards amping up your credibility with your audience.  Topics in this episode: The definition of transformation and transaction The 2 things that need to happen for a transaction to be successful The different kinds of invitations How to create a connection with your content Why you never want to be a “best-kept secret”  Links: Looking to turn your podcast into a money-making machine? Reserve your spot at the next We Are Podcast Event and learn from the experts. To get started immediately, you can sign up for a focus & clarity call with our awesome team here. Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground. Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.  We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;) 
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Jan 4, 2021 • 25min

239. How to Podcast for Business

Should small businesses start a podcast? Absolutely! If you know and understand your business foundations, a podcast can help expand your reach. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. In this episode, we’re bringing you a portion of my interview on The Morning Kick podcast. Andrew Pitchford and I break down podcasting in the business world. And he asks me some pretty good questions about what does and doesn’t work for business-minded listeners.  If you’ve listened to this show before, then you know my story. But if not, this interview is a good overview of what I do and how I got here. Andrew asks me about Bond Appetit, a podcast I was able to generate a 1.5 million listener base for in about 4.5 months. I don’t tell you about this to brag, but as an example of how quickly success can come in the podcasting world. But yes, I’m aware that this isn’t the average result. In fact, many podcasts don’t even make it past their first episode. I don’t want either of these extremes to encourage or discourage you, just to make you aware of the reality of podcasting. Andrew and I also chat about what kind of businesses benefit from podcasts. And we focus on the things you need to be clear on before starting your show. This is an eye-opening conversation for those of you who may be doubting the impact a podcast would have on your business or brand.  Other helpful information in this episode: My backstory into podcasting The success of Bond Appetit  The grim statistics of new podcasts The boxes you need to check in your business before starting a podcast Should you nurture your current customers or generate new leads? Podcasts as a content goldmine Links: The Morning Kick Podcast Andrew’s Website Excite Media Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground. Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.  We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;) 

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