We Are Podcast

246. How to Build Professional Podcast Relationships with James Whittaker

Jan 26, 2021

28:00

Whatever your motivation for starting a podcast may be, instant monetization shouldn’t be a priority. A huge part of building your show is building professional relationships. You can’t do this alone, so the better you are at developing these relationships, the better chance you have at building a successful show.

James Whittaker knows how to build professional podcast relationships.

James is a serial entrepreneur. He’s a speaker, film producer, author, and podcaster. He’s been featured on hundreds of podcasts, on the radio, on television, in print, and digital media worldwide. When it comes to podcasting and business in general, James is my go-to guy.

This episode is a portion of the 2020 We Are Podcast session where James fills us in with his infinite wisdom on building professional relationships. He tells the story of how he set the impossible goal of being a guest on 50 podcasts in the span of a year. And then he tells us how he achieved the impossible, times three. I’ll give you a hint, it’s all about building relationships.

James is very specific in this one, from how he words his follow-up emails, to his plans to reach his goals. He explains why you need to “go fishing where the fish are”, and why giving is always more important than receiving in professional relationships. James talks fast, but every sentence is full of real, actionable advice that any podcasting newbie needs to hear.