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We Are Podcast

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Dec 30, 2020 • 24min

238. Start With Your Why

I’m a firm believer that people don’t buy what you do, they buy why you do it. This is especially important in podcasting because listeners can identify inauthenticity pretty quickly. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. This episode is a snippet from 2015’s We Are Podcast conference, and the speaker is yours truly. In this speech, I focus on why it’s so critical determining your “why” before starting your podcast. I don’t care what your why is. And I don’t mean that dismissively. I don’t care what your “why” is because it could be just about anything, as long as it’s clear, and it’s your own personal mission. That’s how you make an impact. So how do you find your why? Well, I break that down in this episode. I also explore how podcasting allows you to build on your purpose and evolve. And I go into some ways to set yourself up to win everyday. This is a great episode for anyone at the beginning of their podcasting journey or someone who may be feeling a little lost along the way. Other helpful info in this episode: Why the critics don’t matter Building a support system The 4 questions to ask yourself to determine your values Intersection How to get your friends to hold you accountable (with a terrifying example) The future of digital audio Links: Simon Sinek’s TED Talk Start With Why by Simon Sinek The Miracle Morning by Hal Elrod Michael Wolf - The Future of Tech and Audio Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.  We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)  
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Dec 23, 2020 • 24min

237. How To Do Your Research with Kate Meade

So you’ve decided to start a podcast. Cool. But have you done your research? I’m not just talking about comparing different mics, or doing a social media search on similar podcasts. I’m talking real in-depth research into who your audience will be and what they want to hear. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. A successful podcast has an obscene amount of research behind it. In this episode, I sat down with Kate Meade, host of The Women of Influence Podcast. Kate is no newbie to audio. She was in the radio world for several years before even thinking of starting a podcast. But hosting radio shows like Breakfast Radio for ACE Radio Australia doesn’t automatically mean you have the chops for podcasting. Kate and I get into the difference between interviewing for radio versus podcasting. And we explore why the latter requires way more research. She breaks down what questions you need to ask yourself before you even get to the research phase. And why she recommends getting at least 5 episodes under your belt before going live. More great stuff in this episode: Why it’s so crucial to manage your expectations before launching your podcast The stories that have changed Kate Long-form conversations vs. radio interviews Who will your audience be? Don’t waste your listener’s time Links: Kate on Instagram Twitter Facebook LinkedIn The Women of Influence Podcast VDF Are you ready to start your podcast? There’s no better time than NOW!  Let us help you apply the Amplify Framework in your business today. You can set up a Strategy Call with our amazing team here. Let’s do this! Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.  We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)
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Dec 16, 2020 • 10min

236. How to Record Smarter

Recording may be the most annoying part of creating a podcast for some of us. It’s repetitive and tedious. And one small mistake could screw up hours of your precious audio. But it’s a necessary evil of the podcasting world. So let’s learn how to record smarter. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. Tactics Session - How to Record Your Podcast  In this episode, we’re bringing you a snippet from Week 3 of our Launch Accelerator Program. This tactics session is all about how to record smarter. Now when I say record smarter, I’m not talking about the different equipment options to improve your quality. I’m talking about things you can do before and after a recording session to make your recordings of better use to your podcast. I get a little excited about this kind of stuff, which is evident in the number of times I say the F word in this segment. So you might want to clear the kids out of the room for this one. But I promise you my passion has a purpose. You’re going to learn a lot of valuable stuff from this one, so take a listen. Useful tactics in this episode: My horrible recording mistake during a major interview and what you can learn from it The reason for checklists and templates The reason for postmortem recording What you can learn about recording from a Jet Fighter Systemize everything Learning vs. Teaching Links: Looking to turn your podcast into a money-making machine? Reserve your spot at the next We Are Podcast Event and learn from the experts. To get started immediately, you can sign up for a focus & clarity call with our awesome team here. Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.  We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)
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Dec 9, 2020 • 9min

235. How to Brand Your Podcast

Audio branding can be tricky. Without a visual element, podcast listeners depend on consistency. So how do you brand your show while maintaining consistent messaging and values? Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. Tactics Session - How to Improve Recognition Using Branding This episode is a snippet from Week 2 of our Growth Accelerator Program. I dive into audio branding and how to implement it successfully for your podcast. This isn’t something that comes easy. I struggled with it quite a bit with my first podcast. The key is consistency.  In this snippet, I break down the key elements of branding and how it all relates back to the original promise you made your listeners. Remember when you were forming the concept for your podcast? Remember that first show and those initial promises you made your listeners? If you listen to this podcast, you’ll learn x,y and z. Well, it’s time to get back in touch with x,y and z. Those things are the message behind your brand. Other points within this episode: What is transformation in the podcasting world? The 3 things that build your branding The mistakes I made with the Bond Appetit branding What is the promise you made to your listeners? Selling and why it scares podcasters Links: When it comes to your podcast, isn’t it about time you’re compensated for all your hard work? Get the 7 Funnel Maps you need to successfully market and monetize your podcast so you can focus on making the best show possible. Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.  We want to hear your New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show.
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Dec 3, 2020 • 8min

234. How to be a Guide for Your Listeners

Everyone wants to be the hero in their journey. But what good is a hero if they don’t impart some wisdom and guidance on their quest? In podcasting, we should focus more on being a guide for our listeners than anything else. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. Tactics Session - Be a Guide This week’s episode is a snippet from a Tactics Session from Week 2 of our Launch Accelerator program. There’s a worksheet I use in this session that you’ll hear me read from. Send us an email and we’ll get you your copy right away. You can’t just be a mystical hero to your audience. Yeah, I know, we all want to be. But if you want your listeners to come back for another show, there needs to be more they’ll learn from you. The key is to guide. Think of your show as a tourist destination and you’re their tour guide. Show them what step they’re currently on, and which one they’ll be taking next. Tune into the whole segment to learn more. Also in this episode: StoryBrand by Donald Miller We all want to be heroes Defining listeners as customers Don’t be generic  The power of empathy Links: Building a StoryBrand by Donald Miller - Book Email jenna@amplifyagency.media to a copy of your Tactics worksheet Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.  So you want to start a podcast, but where on Earth do you begin? Our Amplify Book is chock full of everything you need to get going. Be sure to get the Amplify Checklist, while you’re at it. We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;) 
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Nov 25, 2020 • 18min

233. How To Improve Your Personal Growth Through Your Podcast with Jordan Mendoza

Hosting a podcast is the ultimate educator. You can feel like you're coming away with a PhD just by having a handful of interviews. So, does your podcast improve your personal growth? Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week I, with the help of a star-studded entrepreneurial guest lineup, explore why you should start a podcast, build an audience, and how to keep them hungry for more. If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. Jordan Mendoza is swiftly becoming a podcast pro. Jordan has over 25 years' experience in sales & marketing and 14 years' experience in the Multi-Family Housing industry. Within this setting, he learned the ultimate lesson; the best asset you have is your personal brand. If people buy into you, they trust you and therefore invest in whatever you're offering.  This methodology works both from a sales perspective and a podcasting standpoint.  In January 2020, Jordan finally plucked up the courage to start his own podcast, Blaze Your Own Trail Podcast. So, as the title suggests, he scours the world interviewing influential people who have blazed their own trail in business and life. These conversations taught him more than any formal education could teach.  Today, Jordan also teaches a six-month leadership program, which is predicated on the Myers-Briggs Type Indicator. Attendees take the assessment. Then, over six months, they enter onto a leadership journey to learn about emotional intelligence, strength-based leadership, conflict, coaching, and feedback, and how to develop a high performing team.  In this episode, I get schooled on the art of creating value. Jordan also talks about content creation and how it took his LinkedIn profile from 7,000 to 60,000 followers in 16 months. We also hear about the interview that sticks in his mind and what it taught him about his personal growth.  Also featured in this episode: Jordan's career and how it's evolved Creating an Impact with your podcast Why you should go back and listen to your old podcasts Why you shouldn't fear asking for what you want The reason why Jordan releases his podcast in seasons Jordan's advice on starting a podcast How Jordan went from playing Mortal Combat to nearly being arrested  Links: Jordan's Linktree Jordan's LinkedIn Blaze Your Own Trail Podcast myersbriggs.org
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Nov 19, 2020 • 22min

232. Kemi Nekvapil on Shifting Your Perspective on Podcasting

If you’ve floated the idea of podcasting to your friends and family, you’ve probably gotten a lot of advice. Do this, don’t do that. Make it this long, don’t make it this long. Release it weekly, release it monthly, so on. Hey, man. It’s your podcast. Do what you want. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week I, with the help of a star-studded entrepreneurial guest lineup, explore why you should start a podcast, build an audience, and how to keep them hungry for more. If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. Kemi Nekvapil carves her own path. And she always has. Now, as a successful business coach for female CEOs and industry leaders, she helps people carve theirs. Besides being a coaching guru, she’s also a yoga master who has taught all over the world and an endurance athlete.  Like everything she does, Kemi’s podcast is a bit outside the norm. The Shift Series consists of short 8-10 minute episodes where Kemi breaks down hypothetical life scenarios and coaches people through them. Kemi believes in the power of coaching so strongly that she wanted everyone to have access to it. Every episode gives her listeners the tools to shift their lives in the right direction. The unique format of her show is not by accident. Kemi wanted to break into podcasting for years before actually doing it, but was held up on what might come with it. The administrative side of setting up interviews, keeping track of scheduling and organising a team just didn’t fit into her vision. So she made it work for her, and what she wanted to put out into the world. In this episode, Kemi and I shatter the expectations of what a podcast should look like. We get into why the interview format just isn’t for everyone, and that’s ok. Kemi breaks down the definition of a coach and the difference between coaching, consulting and mentoring. Kemi’s passion is contagious and she’s one of my favourite people to interview. I can’t wait for you guys to listen. Other Topics in this Episode: How Kemi’s concept for The Shift Series honours her personality How Kemi fell in love with scripting and fiction Why asking for help is incredibly strong Who decides what is worthy? The podcasting sweet spot Why Kemi compares running a 104K race to starting a podcast Links & Resources: Kemi’s Website Kemi on Instagram The Shift Series Kemi’s Book: The Gift of Asking: A Woman’s Guide to Creating Personal Power Kemi’s Book: Raw Beauty
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Nov 11, 2020 • 39min

231. Daniel J. Lewis on Creating a Podcast Your Listeners Will Love

Do you want more podcast listeners? Today, there are over 1.5 million approved podcasts on Apple Podcasts.  However scary that statistic may sound, it shouldn't stop you from getting your voice out there. It's all about creating valuable content that your listeners will love- no matter what tech you decide to use! Welcome to Should I Start A Podcast,  where each week, I, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. Daniel J Lewis loves helping podcasters. Given the chance, I would put Daniel on the Mount Rushmore of podcasters in a heartbeat. Largely because he is one of the biggest authorities and influencers in the podcasting industry. Daniel is an award-winning podcaster who provides useful tools for fellow podcasters. Whether you’re a wannabe podcaster wanting to take the plunge into podcasting, or a seasoned pro looking to improve your shows, he’s got something for everyone. Not only is he the host of multiple podcasts such as the award-winning The Audacity Podcast,  but he’s the founder of My Podcast Reviews™. Besides saving you time, this service allows you to know, engage, and grow your audience by seeing all of your global listener data, podcast ratings, and reviews.  Throughout my whole podcasting career, I've been using this piece of software and boy is it a game-changer! Daniel also designs websites and offers one-on-one consulting. He also takes to the stage to speak about technology, social media, and theology. In this episode, Daniel and I talk about the stats and trends that he’s noticing in the podcast world. Daniel also imparts two pieces of sterling podcasting wisdom that will help you create a valuable show that gets listeners on your side. This episode is crammed full of useful information. So if you want to optimize your show while keeping your listeners connected, this one's for you. Other Topics In This Episode: Should you really start a podcast? Why 'My Podcast Reviews' is so awesome Which podcast company needs to be held accountable Why you shouldn’t wait to be perfect How to create the perfect podcast plan Why COVID created a podcasting “flash in the pan” The biggest mistakes you should avoid How the acronym PROFIT fits into podcasting Why podcasting is literally the best thing ever How you can change your podcast’s format, without losing your credibility Links & Resources: The Audacity Podcast  My Podcast Reviews™ Podcaster’s Society The Podcaster’s Round Table Learn how to use the Zoom H6 – Video Course Daniel’s Twitter @theDanielJLewis Alex Blumberg- The Startup Podcast Dave Jackson’s LinkedIn Mark Asquith’s Website
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Nov 4, 2020 • 37min

230. Srinivas Rao: Creativity on Your Own Terms

Being creative doesn’t mean you have to be a classically trained musician or a famous artist. Creativity is all about tackling a project in a unique way that works for you. This is especially true in podcasting. Welcome to Should I Start A Podcast,  I’m Ronsley Vaz. Each week, with the help of a star-studded entrepreneurial guest lineup, we explore why you should start a podcast, build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode, I sat down with the one and only Srivinas Rao. Srinivas is the host of the popular podcast, The Unmistakable Creative, where he’s interviewed hundreds of amazing guests. He’s had legends like Tim Ferriss, Simon Sinek, and Seth Godin on his show, so he knows a thing or two about interviewing. He’s also the author of the book An Audience of One: Reclaiming Creativity for Its Own Sake. Podcasting isn’t his only media. He’s even recently appeared on the smash hit BBC show Indian Matchmaking. I asked Srinivas about his definition of creativity, and he gave me quite the answer. He definitely looks at podcasting, and the world, a bit differently than others I’ve talked to. His unique perspective on building an audience and producing a show is invaluable for newbies and seasoned pros alike. We get into all sorts of helpful topics in this conversation, like finding your motivation in more than just monetary sources. He gives me some insight into his daily routine that hasn’t changed in over ten years. And we chat about why loyalty always outvalues reach. You don’t want to miss this one. Other great takeaways from this episode: The balancing act between marketing and creation Srinivas’s daily routine The definition of creativity Why editing his podcast himself for the first five years was invaluable. The importance of context Why not everyone should start a podcast Be selective about who’s feedback you value Why you should never put your guests on a pedestal Loyalty vs. Reach Links & Resources: Unmistakable Creative Srinivas on LinkedIn An Audience of One: Reclaiming Creativity for Its Own Sake How to Build an Audience of 1,000 True Fans in a Noisy World Srinivas Rao’s Tedx Talk
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Oct 28, 2020 • 35min

229. Melissa Histon on Giving a Voice to Your Passion

Podcasting is such a beautiful way to give a voice to your passion. It also empowers others to use their voices in ways they might not have attempted otherwise. When given a platform like podcasting, compassionate, intelligent women always shine. Welcome to Should I Start A Podcast,  where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. On this episode, Melissa Histon, host of the Hey Soul Sista podcast, shares her incredible story. After going on a trip to Nepal to take part in the making of the documentary “Latitude”, she became frighteningly aware of the atrocities of sex trafficking. It was always something she was aware of, but this experience humanised it in a way that changed her forever. From that point on, she knew she wanted to help women who had suffered abuse. Melissa’s experience in Nepal led to the creation of Got Your Back Sista. This charitable organisation has been sourcing furniture and household items to women fleeing domestic violence for four and a half years now. It was of that spirit that Hey Soul Sista was born. Melissa’s sole purpose in life is to give a voice to women who have spent the majority of their lives feeling unheard.  In this conversation, Melissa gets into the things that drive her the spirit of her show. She explains the evolutionary process that happens with all podcasts, and how she’s learning as she goes. At the end of the day, Melissa just wants her audience to know that we’re all more similar than we are different. And that we’re all just trying to do our best every day. Other great takeaways from this episode: Melissa’s eye-opening experience in Nepal The heartbreaking facts of sex trafficking What domestic violence really looks like Why it’s so important to allow people to be vulnerable Why the vagina episode has been the most popular one yet More talk on vaginas. Vaginas, vaginas, vaginas How you can help Links: We Are podcast 35% off with the code SISP Melissa on LinkedIn Melissa’s Website Hey Soul Sista Got Your Back Sista 3 Angels Nepal The RobCast (mentioned by Melissa)

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