Audio branding can be tricky. Without a visual element, podcast listeners depend on consistency. So how do you brand your show while maintaining consistent messaging and values?

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Tactics Session - How to Improve Recognition Using Branding

This episode is a snippet from Week 2 of our Growth Accelerator Program. I dive into audio branding and how to implement it successfully for your podcast. This isn’t something that comes easy. I struggled with it quite a bit with my first podcast. The key is consistency. 

In this snippet, I break down the key elements of branding and how it all relates back to the original promise you made your listeners. Remember when you were forming the concept for your podcast? Remember that first show and those initial promises you made your listeners? If you listen to this podcast, you’ll learn x,y and z. Well, it’s time to get back in touch with x,y and z. Those things are the message behind your brand.

Other points within this episode:

• What is transformation in the podcasting world?
• The 3 things that build your branding
• The mistakes I made with the Bond Appetit branding
• What is the promise you made to your listeners?
• Selling and why it scares podcasters

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Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

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