We Are Podcast 241. How to Expand on Your Niche with Brittany Stewart
Creating a niche podcast certainly comes with its challenges. However, if you do it right, you could end up with quite a unique show that fills a specific need for listeners. You have to be willing to have a little flexibility with your interpretation of success. And you have to let your audience have a little freedom.
Welcome to Should I Start A Podcast.
I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.
So if you want to start a podcast, or expand your current audience, this is the show for you.
Brittany Stewart wants her beauty podcast to reach beyond its niche.
Brittany Stewart has a background in journalism and a passion for beauty. This combination has allowed her to see the possibilities of the niche world of beauty when it comes to podcasting. Her award-winning podcast, Beauty Island, tells stories through memories connected to beauty products. Brittany’s background at Mamamia, Australia’s largest network for women, gave her built-in know-how for niches. However, producing a podcast as a “one-woman show” as she explains it, has been a learning experience, to put it lightly.
In this episode, I got to ask Brittany some pretty eye-opening questions mainly about honing down the podcast niche market. She had some constructive advice about garnering interest in your show, as well as tailoring your reach-out emails to score awesome guests. As a journalist, Brittany understands the unbridled power words can have. So she hammered out the importance of understanding how to word your podcast description in a way that fully explains the show’s concept and sets it apart in your niche. This is definitely an episode to pay attention to, especially if your podcast fits into a niche category.
Other topics in this episode:
- Brittany’s background story
- The podcasts that inspired her
- Tips for cold emailing
- The importance of clear articulation in your podcast description
- The importance of making your podcast a priority, even if it’s a side hustle
- Understanding your audience
- Anchor your concept, but leave it up for interpretation
- Audio quality and where not to cut corners
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Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground.
Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.
We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)