"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave SoftwareIn this episode of The Content Cocktail Hour, our guest is Luke Mulks, VP of Business Operations at Brave Software. Luke discusses the challenges and solutions of maintaining user privacy in the digital age. He also discusses the broader implications of privacy in digital marketing, the rise of privacy regulations, and the future convergence of AI and Web3 technologies. Luke shared practical tips for consumers looking to protect their digital privacy and the unique ways Brave is innovating to keep user data secure.In this episode, you’ll learn:The importance of privacy-focused digital tools and how Brave aims to provide strong privacy protections by default through its browser, search engine, and other productsHow marketers can balance personalization with privacy by utilizing innovative targeting techniques that do not require extensive user data collectionThe potential future impact of emerging technologies like AI, Web3, and crypto on privacy, personalization, and digital identity verificationResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Luke on LinkedIn: https://www.linkedin.com/in/pureproductions/Connect with Luke on XCheck out Brave: https://brave.com/Timestamps:00:00 Intro00:45 Meet Luke01:08 Luke's background and Brave's mission02:46 What Brave does03:41 Brave's unique approach to privacy10:02 Brave's innovative ad model17:20 Future of privacy, Web3, and AI21:57 Consumer privacy tips

“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand.In this episode of The Content Cocktail Hour, our guest is Tristan Pelligrino, co-founder of Marketers in Demand, a holding company that includes three unique agencies – Spoke, a content writing agency; Motion, specializing in video series and podcasts; and New North, focused on broad growth marketing. Tristan shares his expertise on serving small, scrappy marketing teams and the evolving landscape of B2B marketing, especially in the age of AI. We’ll also discuss the essence of effective marketing amid budget constraints and heightened goals. In this episode, you’ll learn:The challenges and pressures faced by small marketing teams and how to integrate AI for efficiencyImportance of building relationships and learning through various tacticsThe challenge of balancing focus between client's branding and own brandingResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Tristan on LinkedIn: https://www.linkedin.com/in/tristanpelligrino/ Check out Marketers in Demand: https://marketersindemand.com/Timestamps:00:00 Intro00:41 Meet Tristan Pelligrino03:37 Challenges for small marketing teams05:15 The importance of shipping work08:33 Balancing client work and self-promotion11:00 AI in marketing15:44 Unpopular opinions in B2B marketing

"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your GeniusIn this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every brand should embrace podcasting. Rachel discusses the difference between creating a media brand vs. a content brand, the evolving landscape of podcasting, and key performance indicators (KPIs) that matter for B2B podcasts. She also dives into how AI is revolutionizing the podcasting space and offers practical advice on getting started.In this episode you’ll learn:How intentionality can drive better outcomes in your podcasting effortsKey performance indicators (KPIs) to measure the success of your podcastThe importance of human curation even in the age of AIResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/Check out Share Your Genius: https://shareyourgenius.com/B2B Podcast Data: Benchmarks for Success: https://shareyourgenius.com/b2b-podcast-data-benchmarks-for-success/Timestamps:00:00 Intro00:29 Meet Rachel Elsts Downey01:19 The evolution and impact of podcasting04:21 Unpopular opinions in B2B marketing07:02 KPIs and measuring success in podcasting17:34 Opportunities and challenges of AI in podcasting22:29 Rapid fire podcast questions with Rachel

"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill,  Senior Growth Marketing Manager of ActiveCampaign.In this episode of The Content Cocktail Hour, Casey Hill, Senior Growth Marketing Manager at ActiveCampaign, shares how to optimize Reddit for search traffic and content testing and build a data-driven LinkedIn presence. We'll also discuss his strategic approach to podcasting, including content repurposing and fostering debates for better engagement. This episode is a must-listen.In this episode, you’ll learn:Using tools like Hockey Stack to monitor LinkedIn impact and highlight the direct revenue generated from LinkedIn contentElevate personal perspectives and use Reddit as a testing ground for impactful business content (The Reddit test)Building a sustainable LinkedIn presence by engaging various organizational stakeholders and developing a content creation strategyResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/Check out ActiveCampaign: https://www.activecampaign.com/Timestamps:00:00 Transition from sales to marketing in SaaS05:33 Quantitative approach to content strategy for engagement07:33 Focus on expertise, customer voice, and outreach11:50 Experimenting with promotions and tool attribution on LinkedIn15:12 Utilizing social media to boost business18:55 How Reddit multiplies content reach and enhances search traffic.20:09 Identifying audience interests for producing effective content25:11 Discussion on marketing channels, remote work productivity, diversity, and successful launch tactics27:29 How a structured approach drives success

"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule.In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With over 15 years in the SaaS world, Justin's unique journey from sales to product marketing to founding his own company offers a wealth of knowledge. We'll explore his innovative approach to sales and marketing alignment, the crucial role of product marketing, and his journey to solving key pain points in sales collateral through AssetMule.In this episode, you’ll learn:The importance of sales and marketing alignmentPerspectives on where product marketing should sit within an organization and the rare involvement of product marketing in company processes Definition and importance of buyer enablement and comparison between B2C and B2B buying processesResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Justin on LinkedIn: https://www.linkedin.com/in/justindorfman87 Check out AssetMule: https://www.assetmule.ai/ Timestamps00:00 Experienced SaaS professional turned founder discusses product marketing06:22 Focusing on product marketers for empowerment07:02 Strategic product marketing adding value in sales12:34 Early companies relying on product marketing for sales enablement13:47 Sales enablement, training teams, and organizing and evaluating content18:13 B2B and B2C shopping behavior similarities24:02 Starting a company without needing an idea.

“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of SplashIn this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US Golf Association to becoming a key player in the event marketing industry. We discuss event-led growth, event strategy and execution, and broader CMO strategies and trends. Kate also shares a fresh perspective on the evolving landscape of B2B marketing, including the impact of AI and the importance of moving beyond traditional trade show booths. Let's raise a glass and dive in.In this episode, you’ll learn:Event-led growth should be treated as an intentional, repeatable go-to-market motion that strategically integrates both virtual and in-person events to drive revenue, engagement, and expansionEffectively measuring the success of events requires aligning event goals with specific metrics, focusing on data-driven outcomes rather than anecdotal experiencesBeyond large tentpole events and trade show booths, it's crucial to meet your buyer throughout the year with educational and engaging events to sustain and grow relationshipsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Kate on LinkedIn: https://www.linkedin.com/in/kateslonaker/Check out SplashThat: https://splashthat.com/Timestamps:[05:51] Events are part of the market strategy for growth[07:04] Embracing non-scalable events drove 60% pipeline[12:19] Measuring value and satisfaction of virtual events[15:41] Assess skill sets, deploy strategy, and impact outcomes[18:01] Tracking event success is crucial for reinvestment[21:32] Trade show booths are outdated; focus broader

"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong.Welcome back to another episode of The Content Cocktail Hour. In this episode, we're excited to be joined by Dan Morgese, the Director of Content Strategy and Research at Gong. Dan discusses the art of balancing quality and quantity in content marketing and shares Gong's unique approach to leveraging data-driven insights, avoiding random acts of content, and effectively internal enabling teams. Dan also offers valuable advice for smaller teams looking to get started with research-driven content and highlights the significance of creating content that resonates deeply with the target audience.In this episode, you’ll learn:The importance of creating high-quality, valuable content tailored to buyer personasThe power of experimentation with different types of content delivery and measurementThe importance of AI in operational efficiency rather than replacing creativityResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Dan on LinkedIn: https://www.linkedin.com/in/danmorgese/ Check out Gong: https://www.gong.io/ Timestamps[05:17] Planning editorial calendar based on the organization's priorities[09:34] Creating high-quality, valuable content for different buyers[15:20] Organize data strategy, assess viability, and start small[17:59] Engagement and sharing driving data visibility success[21:43] Tracking content impact through customer feedback and data

"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales.In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is a thriving community that's shaking up the traditional revenue models by making membership completely free and finding innovative ways to fund their initiatives through corporate sponsorships. Alexine shares her journey from a successful tech sales executive to leading an impactful community, the evolution and role of community-led growth, and the challenges and rewards of venturing on your own.In this episode, you’ll learn:The state of women in sales and industry trends and challengesHow organizations should find ways to make revenue from companies, not individual membersChallenges of working independently, whether through budgeting, taxes, and lack of team supportResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Alexine on LinkedIn: https://www.linkedin.com/in/alexine-mudawar/ Check out Simple Strat: https://www.women-in-sales.com/ Timestamps:[00:00] Challenges and opportunities of building community into business[05:59] Women in sales and diverse career topics[07:26] Insufficient data for women's compensation in sales[12:36] Company-led communities prioritizing product-led growth and user connections[14:51] Launch slowly, build your nest egg, then soar[18:40] Big organizations and the need to prioritize profits wisely

"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs.In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan Law, a content marketer with a fascinating journey through the marketing world, from his early days at university to his current role at Ahrefs. Join host Jonathan Gandolf and Ryan as they discuss Ryan’s extensive use of generative AI in content creation, the importance of proprietary data in developing standout marketing content, and the evolving landscape of SEO amidst the rise of AI.In this episode, you’ll learn:Ryan’s content marketing philosophy, the emphasis on research-driven content, and the importance of proprietary dataUsing data to enhance content credibility and challenges and methodologies in data collectionThe role of AI in content marketing and how it can take your business to the next levelResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/ Connect with Ryan on his website: https://ryanlaw.me/ Timestamps[06:08] Effective content marketing balances effort and impact[07:52] Data-driven trend reports inform ongoing decision-making[10:35] Balancing data support with content creation challenges[14:40] AI’s impact on SEO[19:24] Quality is not always necessary in content marketing[20:40] Overcoming fears and learning from experience

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth IrvineIn this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer Success at MarketMuse, to dive into the evolving role of AI in marketing, the importance of aligning customer success with marketing efforts, and the unique challenges and strengths of being an introvert in a marketing role. Elizabeth shares her journey from crafting email copy to leading dual teams, offers tips on leveraging AI technologies, and advises marketers looking to get closer to their customers.In this episode, you’ll learn:Why it is necessary to be in continuous engagement with customers beyond the initial saleHow impactful real-time adjustments to marketing efforts due to customer language and feedback areBeing an introvert can have both challenges and advantages in marketing and professional settingsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/Check out MarketMuse: https://www.marketmuse.com/Timestamps:[06:05] Generating AI aids in content creation and automation[11:37] Allocate time to customer calls[16:06] Marketing's impact beyond revenue[18:33] Overcoming shyness through smaller work environments[22:23] Rising investment needed for quality content marketing[24:31] Personalized marketing's effectiveness