"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AI

In this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the evolving landscape of B2B sales and marketing in the age of AI. Amos shares his perspective on why traditional go-to-market strategies are outdated and how companies should shift their focus to marketing first, then sales, then product.

In this episode, you’ll learn:

1. Why founder-led marketing should be a top priority for B2B startups
2. How AI can enhance human relationships rather than replace them
3. Why marketing should come before sales and product in today’s go-to-market strategy

Resources:

• Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
• Check out The Juice: https://www.thejuicehq.com/
• Connect with Amos on LinkedIn: https://www.linkedin.com/in/amos-bar-joseph-5a665a142/
• Check out Swan AI: https://www.getswan.com/

Timestamps

(00:21) Intro

(00:21) Intro

(01:21) Amos' entrepreneurial journey

(02:11) The philosophy behind Swan AI

(03:52) The importance of talent in startups

(05:07) Marketing first approach

(07:58) Humanity in AI: A new perspective

(15:14) Founder-led marketing insights

(18:53) The overemphasis on growth at all costs