“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlus

In this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Juice. They discuss how this game-changing move brings together two companies that were tackling the same challenge from different angles, ultimately empowering B2B marketers to create, distribute, and convert content more effectively than ever before. Jonathan and Anthony explore the state of B2B marketing today, why traditional lead-generation tactics are failing, and how AI, first-party data, and owned media are shaping the future. 

In this episode, you’ll learn:

1. Why traditional inbound marketing is broken—and what’s replacing it
2. How first-party data and AI are reshaping B2B content strategies
3. The real reason brand and demand should never be separate

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Connect with Anthony on LinkedIn: https://www.linkedin.com/in/akennada

Explore AudiencePlus: https://audienceplus.com

Timestamps:

(00:00) Intro

(01:27) Why the old marketing playbook no longer works

(07:36) The myths and realities of multi-touch attribution

(13:30) The role of AI and first-party data in marketing’s future

(15:41) The real reason marketing budgets get cut

(21:10) The dark social dilemma: Can it actually be tracked?

(22:15) How AudiencePlus and The Juice are combining forces