The Content Cocktail Hour The Power of Strategic Creator Partnerships with Aneesh Lal, Wishly Group
“Be strategic. Say no to things. Less is more,” says Aneesh Lal, Founder of the Wishly Group
In this episode of The Content Cocktail Hour, Aneesh Lal, Founder of the Wishly Group, shares his journey from media sales to building a successful creator talent agency. Aneesh talks about how brands can leverage multi-channel, multi-month strategies to create lasting audience connections. He also emphasizes the value of strategic brand partnerships, creator empowerment, and avoiding the pitfalls of overextending on brand deals.
In this episode, you’ll learn:
- Why creators should focus on fewer, higher-value brand deals
- The importance of multi-channel strategies in influencer marketing
- How to measure success and build trust in creator-brand partnerships
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Aneesh on LinkedIn: https://www.linkedin.com/in/aneeshlal/
Explore the Wishly Group: https://www.wishlygroup.ca/
Timestamps:
(00:00) Intro
(01:01) Aneesh’s career journey and starting the Wishly Group
(06:33) Less is more when it comes to brand deals
(07:43) Multi-channel influencer marketing strategies
(10:24) How to measure success in brand collaborations
(18:19) The future of B2B influencer marketing on LinkedIn