
The Better Than Rich Show
Hosted by world-renowned business coaches Andrew Biggs and Mike Abramowitz, The Better Than Rich Show helps ambitious leaders who are on a mission to leave the world better than they found it, change their perspective on what’s important, increase their impact and income, and systemize their life and business.
If you’ve ever struggled with finding purpose, have felt disconnected or distracted, or found yourself going through the motions, this show will remind you that what you do matters and will re-inspire you to chase your highest dreams.
It’s time for you to become Better Than Rich!
Latest episodes

Jun 3, 2024 • 40min
Do Strong Brands Always Lead to Better Business? with Tyler Mount | The Better Than Rich Show Ep. 167
Tyler Mount, personal brand consultant and founder + CEO of Henry Street Creative, clears up the differences between branding and marketing strategies. He explains the importance of personal profiles in business and discusses the impact of AI on content creation. Tyler offers practical tips on social media strategy and conversion rate improvement. His insights are paired with an offer for a free consultation, providing listeners with essential tools to enhance their market presence. Tune in for a discussion that challenges common perceptions about branding and marketing!
Chapters:
00:00:00 - Introduction to Personal Branding
00:00:36 - Meet Tyler Mount: Branding Expert
00:01:30 - Deciphering Branding Myths
00:02:37 - Understanding Brand vs. Marketing Strategy
00:04:12 - The Importance of Personal Profiles in Business
00:07:15 - Creating an Effective Social Media Strategy
00:09:00 - Key Tactics for Social Media Engagement
00:12:30 - The Role of AI in Social Media Management
00:16:10 - Strategies for Authentic Online Presence
00:18:44 - Leveraging AI for Content Creation
00:22:00 - AI Tools That Revolutionize Marketing
00:27:42 - Optimizing Conversion Rates with Strong Branding
00:30:45 - Final Thoughts and Free Consultation Offer
Connect with Tyler Here:
Website
LinkedIn
Instagram
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
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May 27, 2024 • 53min
Why Podcast Guesting is a Game-Changer for Entrepreneurs with Dustin Riechmann | The Better Than Rich Show Ep. 166
Dustin Riechmann, founder of 7-Figure Leap, is here to share his journey from an engineering career to becoming a successful entrepreneur through the strategic use of podcast guesting. He presents his 5P Framework—Purpose, Plan, Pitch, Perform, Profit—which has helped him and many others achieve significant business growth. Dustin talks about the importance of building strong relationships, the power of community, and making significant leaps in both personal and professional life. With actionable insights on creating compelling pitches and the impact of effective storytelling, this episode is a must-listen if you’re looking to fully leverage podcast guesting to scale your business and create lasting value.
Chapters:
00:00:00 - Unlocking Podcast Guesting Secrets
00:00:43 - Welcome to the Better Than Rich Show
00:02:50 - In-Depth with Dustin Riechmann on Podcasting
00:05:00 - Why Podcast Guesting is Unique
00:06:30 - Leveraging SEO through Podcast Guesting
00:07:45 - Direct Sales Benefits from Podcasting
00:08:50 - The Long-Tail Effect of Podcast Episodes
00:09:55 - Building Relationships through Podcast Guesting
00:11:20 - Real-Life Success Stories and Revenue Impact
00:13:13 - The 5P Framework: A Game-Changer
00:16:10 - Crafting the Perfect Podcast Pitch
00:19:48 - Building Relationships and Tracking Success
00:22:00 - The Power of Attribution in Podcast Guesting
00:23:50 - Effective Follow-Up Strategies
00:25:10 - Real-World Examples of Podcast Guesting Success
00:29:18 - Conquering Interview Nerves
00:34:32 - Personal Stories of Life's Pivots
00:38:31 - Why Community and Clarity Matter
00:41:30 - Mastermind Wisdom: Achieving Major Leaps
00:44:56 - Final Thoughts and Must-Have Resources
Connect with Dustin here:
Dustin on LinkedIn
7-Figure Leap
Simple Success Coaching
Book Recommendations:
10x is Easier than 2x by Dan Sullivan and Benjamin Hardy
The Gap and The Gain by Dan Sullivan and Benjamin Hardy
Who Not How by Dan Sullivan and Benjamin Hardy
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok

May 23, 2024 • 48min
Effective Communication for Entrepreneurs with Ty Hoesgen | The Better Than Rich Show Ep. 165
Communication coach and bestselling author Ty Hoesgen shares secrets about how to have better communication skills. From the nuances of voice inflection to strategies for speaking with confidence and clarity, Ty gives practical tips that can elevate your personal and professional interactions. Learn how to project authority in every conversation, the significance of tone in leadership, and the secrets to making a lasting impact in meetings and video calls. Ty’s frameworks and real-world examples will leave you better prepared to communicate more effectively and confidently in any situation. Don't miss out on these valuable lessons that could change the way you connect with others!
Chapters:
00:00:00 - Unlocking Empathy in Communication
00:00:43 - Introducing Ty Hoesgen: Communication Coach and Bestselling Author
00:02:16 - The Power of Tone and Voice Inflection for Professionals
00:03:33 - Mastering Confidence and Clarity in Business Interactions
00:05:00 - Strategic Communication Tips for Leaders and Entrepreneurs
00:12:41 - Frameworks for Effective Problem-Solving in Meetings
00:16:21 - Enhancing Your Conversational Skills with Simple Techniques
00:23:08 - The Impact of Asking the Right Questions in Sales
00:25:15 - Building Understanding and Empathy in Client Interactions
00:26:10 - Navigating Difficult Conversations and Debates
00:28:37 - Strengthening Your Debate Skills and Confidence
00:34:48 - Communicating Effectively with High-Profile Clients
00:41:37 - Final Thoughts and Resources for Better Communication
Connect with Ty here:
Ty on LinkedIn
Advanced Growth Institute
5 Science-Backed Video Call Secrets Every Professional Needs To Know - Free!
Work 1-on-1 with Ty
Elite Communication Skills for Young Professionals by Ty Hoesgen
Book Recommendations:
The Four Agreements by Don Miguel Ruiz
Meditations by Marcus Aurelius
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok

May 13, 2024 • 39min
Where to Bet Your Digital Marketing Dollars with Andy Janaitis | The Better Than Rich Show Ep. 164
Digital marketing guru Andy Janaitis, founder of PPC Pit Bulls, is here to break down the complexities of Google and Meta ads. Andy discusses effective advertising strategies, the importance of conversion tracking, and tailors his advice for small to medium-sized businesses looking to amplify their online presence. From choosing the right platform to optimizing email marketing campaigns, Andy shares insights that you can put into action now that can transform your digital marketing efforts. Tune in for a masterclass in leveraging digital tools to boost your business's online impact!
Chapters:
00:00:00 - Meet Andy Janaitis: Master of Google and Meta Advertising
00:02:15 - Secrets of Effective Ad Campaigns Revealed
00:03:48 - Why Conversion Tracking is the Key to Successful Marketing
00:05:22 - Measuring Impact: The Foundation of Digital Marketing Success
00:07:44 - Tips and Tricks for Overcoming Common Obstacles
00:12:57 - The Real Challenges in Digital Marketing
00:16:03 - Solutions That Work
00:19:34 - Exploring Email Marketing: Engaging Your Audience the Right Way
00:23:10 - Email Tactics for Customer Retention
00:25:49 - Cold Emails: Do They Work?
00:29:54 - The Future of Small to Medium Business Marketing
00:34:31 - Wrap-Up: Exclusive Offers and Takeaways for Our Listeners
Connect with Andy here:
Andy on LinkedIn
PPC Pitbulls
Book a Free Strategy Session with Andy
Book Recommendations:
Traction by Gino Wickman
Rocket Fuel by Gino Wickman
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok

May 6, 2024 • 47min
Love, Betrayal, and Business Success with Jenny Townsend | The Better Than Rich Show Ep. 163
Mike Abramowitz welcomes Jenny Alday Townsend, a business owner who navigated through personal turmoil to redefine success. The conversation unveils Jenny's resilience in the face of her spouse's infidelity and how it catalyzed her to pivot from the brink of divorce to revitalizing her marriage and scaling her business to a multi-seven-figure venture. Jenny discusses the delicate balance between personal life and entrepreneurial drive, offering insights into the power of forgiveness, the significance of being present for loved ones, and the unexpected silver linings that can emerge from life's disruptions. Jenny's story is a testament to the strength found in vulnerability and the potential for personal trials to forge a path to triumph and fulfillment.
Chapters:
00:00:00 - Welcome to a Riveting Discussion with Jenny Townsend!
00:02:00 - The Stroke of Genius: How Personal Challenges Spark Business Innovations
00:04:25 - Jenny Shares Her Insightful Experience on Infidelity and Growth
00:07:40 - The Strokes of Business: Impact on Personal and Professional Life
00:10:57 - Unveiling the Unspoken: The Silent Struggles of Entrepreneurial Families
00:15:44 - Career Success vs. Marital Breakdown: A Real Entrepreneur's Tale
00:18:44 - From Personal Tragedy to Thriving Business: Jenny's Turnaround
00:20:00 - The Power of Forgiveness and Ownership in Healing
00:24:37 - Embracing the Tough Lessons of Love and Business
00:27:06 - Accountability and Success: Striking a Balance
00:29:51 - Stroke It to Success: Jenny's Brand Origin Story
00:35:38 - Confronting Challenges Head-On: A Personal and Business Revolution
00:37:00 - Jenny's Strategic Breakthroughs in Business
00:41:00 - Maintaining Marriage and Business Growth: A Dual Focus
Connect with Jenny:
Website
LinkedIn
Recommended Books:
The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work
Limitless Expanded Edition: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok

Apr 29, 2024 • 45min
Beyond the On/Off Switch: Sustainable Strategies for Managing Stress with Elle Ingalls | The Better Than Rich Show Ep. 162
Elle Ingalls is here to share her groundbreaking Pressure-Free Method! This method is a game-changing approach to managing stress and enhancing performance without the typical burnout experienced by high achievers. Elle debunks myths about stress and downtime, revealing why the usual "switch off" methods might not be as effective as we think. She explains how managing stress hormones like cortisol and adrenaline can lead to sustained high performance and better health. Elle's strategies promise to not only alter how you handle daily pressures but also reshape your understanding of stress management in pursuit of peak performance. This episode is a must-listen if you’re tired of the same old wellness advice, ready to embrace a bolder approach to living well under pressure. Prepare to have your assumptions challenged and your strategies for handling stress revolutionized. Tune in to learn how to stay energetically balanced in your most demanding moments!
Chapters:
00:00:00 Dismantling Work-Life Balance Myths
00:00:59 Meet Elle Ingalls: Stress-Busting Innovator
00:03:45 Mastering Stress and Flow for Peak Performance
00:06:00 Exploring the Link Between High Achievement and Stress
00:08:17 The Science of Stress and Effective Management Techniques
00:10:22 Techniques for Reducing Stress-Induced Hormone Release
00:13:48 The Role of Adrenaline in Stress Response
00:17:11 How Relaxation Affects Digestion Surprisingly
00:20:24 The Unexpected Health Benefits of Controlled Relaxation
00:25:00 Essential Boundaries for Professional Accessibility
00:28:09 My Journey to Overcoming Daily Stress
00:32:04 Key Strategies for Living Pressure-Free
00:36:31 Building Emotional Resilience and Mature Responses
00:39:41 Wrapping Up: Tools for Sustained Pressure-Free Living
Connect with Elle:
Elle Ingalls
Free PDF: The Five Principles of Pressure-Free Stress-Reduction
Elle on LinkedIn
Elle on Instagram
Elle on Facebook
Subscribe to the Pressure-Free Living E-zine
Schedule a Free Consultation with Elle
Recommended Books:
Who Not How by Dan Sullivan and Benjamin Hardy
10x is Easier Than 2x by Dan Sullivan and Benjamin Hardy
Gap and the Gain by Dan Sullivan and Benjamin Hardy
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok

Apr 22, 2024 • 44min
Selling Smarter, Not Harder: John Lester’s Approach to Sales Integrity | The Better Than Rich Show Ep. 161
Sales expert John Lester is here to unpack sales strategies. John completely debunks common sales myths and shares revolutionary ideas that combine psychology with practical techniques to enhance the sales process. Whether you're a seasoned entrepreneur or just starting out, as John explains how to build trust and value in sales interactions you’ll be equipped with the tools to not only meet but exceed your business goals. His unique perspective on connecting with clients and understanding their needs makes this a must-listen if you’re looking to refine your sales tactics and boost your business acumen.
Chapters:
00:00:00 Meet John Lester: Unveiling the Secrets to Sales Mastery
00:02:30 A Closer Look: The Psychology Behind Successful Selling
00:05:47 Exploring Core Sales Concepts: Psychological Insights and Practical Applications
00:09:31 Crafting Connections: The Buyer's Mindset Uncovered
00:13:48 Perfecting Rapport: The Strategy Behind Effective Sales Relationships
00:18:35 Synergy in Action: How Marketing and Sales Alignment Fuels Success
00:23:02 Decoding Buyer Behavior: Strategies for Advanced Engagement
00:25:50 Tailoring the Sales Approach: Personal Touches that Win Deals
00:27:05 Stories of Success: Enhancing Customer Satisfaction through Personalization
00:33:29 From Boardroom to Startup: Transitioning to Entrepreneurial Success
00:39:24 Inside the Sales Mind: Developing a Winning Sales Attitude
00:42:05 Wrap-Up: Key Takeaways and Looking Ahead to New Challenges
Connect with John:
LinkedIn
Attitude Selling
Winning the Inner Game of Sales by John Lester
Reading Material:
Marketing Myopia by Theodore Levitt - 20 page article
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok

Apr 15, 2024 • 46min
Mission Possible: From Combat Spy to Storyteller with Pete A Turner | The Better Than Rich Show Ep. 160
Pete A Turner, a seasoned storyteller, army vet and strategist, talks to us about media and community engagement. From navigating over 1,000 missions as a combat spy to pioneering influential documentaries, Pete shares his unique approach to building stories that resonate deeply with global audiences. His insights into the synergies between military precision and cinematic storytelling uncover how strategic networking and authentic content creation can bridge communities and foster meaningful connections. Listen in as Pete reveals the secrets behind successful storytelling projects that do more than just entertain—they inspire action and unite diverse voices in powerful ways. Discover how you can leverage your own experiences to impact the world around you through the art of storytelling.
Chapters:
00:00:00 - Meet Pete Turner: From Battlefield Missions to Media Missions
00:02:13 - Crafting Cinema: Behind the Scenes of Documentary Production
00:03:49 - Celebrating a Decade of 'The Breakdown Show': Evolution Through Networking
00:05:31 - Navigating the Nexus: Unlocking Projects Through Strategic Connections
00:07:15 - Expanding Networks: How Relationships Fuel Creative Endeavors
00:10:28 - Impactful Storytelling: How Documentaries Shape Society
00:12:00 - Documentary Dynamics: The Emotional Weight of Storytelling
00:14:02 - Vision to Victory: Transforming Ideas into Influential Films
00:16:47 - Controversial Content: Balancing Artistic Expression with Audience Impact
00:19:38 - Controversial Cinema: The Role and Power of Provocative Documentaries
00:23:46 - Funding Films: The Challenges of Bringing Bold Ideas to Life
00:25:00 - Influence and Integrity: How Personal Experiences Fuel Change
00:27:14 - Local Legends: The Impact of Small-Scale Actions on Community Development
00:29:13 - Spy Stories: Insights into the Covert Life of Pete Turner
00:34:43 - Origin Story: How Pete Turner Became a Modern-Day Spy
00:38:23 - Reality vs. Fiction: Debunking Spy Myths with True Tales
00:41:06 - A Parting Shot: Legacy and the Ground Truth Center Initiative
Connect with Pete:
Pete A Turner
Pete on LinkedIn
The Break It Down Show
Popping the Bubbl
Recommended Book:
The Creative Act by Rick Rubin
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
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Apr 8, 2024 • 40min
Click-Worthy: Building Emails That Entice with Zack Zeller | The Better Than Rich Show Ep. 159
Zack Zeller, where traditional tactics get a revolutionary twist and your inbox turns into a goldmine. Picture this: emails that aren't just opened but devoured, strategies that transform passive readers into eager participants. Zack doesn't just talk tactics; he breathes life into them, turning the boring task of checking emails into an adventure. This isn't your run-of-the-mill marketing discussion. With Zack, you will go on a journey through the sinews of subject lines, the psychology behind a click, and the artistry of engagement. Imagine wielding the power to not only reach inboxes but also hearts and minds, creating messages that resonate on a personal level. In a world where inboxes are battlegrounds, Zack stands as a beacon of innovation and engagement. Join us, and transform your email marketing from overlooked to overbooked. Zack Zeller isn't just about sending emails; he's about sending messages that matter. Ready to write your own success story?
Chapters:
00:00:00 - Zack Zeller: Email Maestro
00:02:24 - The Digital Marketing Deep Dive
00:07:43 - AI: Your Content Co-Pilot
00:12:32 - Email Tactics: Convert & Conquer
00:13:47 - Compelling Campaigns Crafted
00:15:05 - Subject Line Spells
00:16:38 - Hooked: Engagement Tactics
00:18:14 - Personalize or Perish
00:19:50 - Analytics Decoded
00:21:27 - Segmentation Secrets
00:22:02 - Engage. Enlighten. Email
Connect with Zack:
LinkedIn
ZZ Media
We Should Not Be Doing This Your Free 7-Day Email Sales Kit
Recommended Books:
The Goal by Eliyahu M. Goldratt
1001 Arabian Nights by Richard Burton
The Pledge by Michael Masterson
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok

Apr 1, 2024 • 47min
The True Currency: Wealth, Wisdom, and Well-being with Kris Kluver | The Better Than Rich Show Ep. 158
Kris Kulver is a speaker, facilitator, advisor and best-selling author who is here to share his compelling journey of redefining success and finding genuine fulfillment beyond material wealth. Initially drawn into the allure of financial success and societal acclaim, Kris experienced a pivotal moment of realization that led him on a path of self-discovery and gratitude. From comparing his life to the ostentatious display of wealth by the Kardashians to finding inspiration in the simple yet content lives of Alaskan trappers, Kris's story is a powerful testament to the importance of aligning with one's true values and the transformative power of gratitude. His insights challenge you to question your own definition of success and encourage a life lived on one's own terms, filled with purpose and contentment.
Chapters:
00:00:00 Meet Kris Kulver: A Voice of Wisdom
00:01:06 Unlocking Doors: The Blueprint to True Success
00:02:53 The Art of 'No': Crafting Boundaries for a Richer Life
00:05:19 Higher Ground: The Secrets to Unleashing Your Best Self
00:07:00 From Scarcity to Abundance: A Mindset Transformation
00:10:44 The Wealth Within: Redefining Life's Riches
00:13:46 Through the Shadows: Kris's Path to Genuine Self
00:15:04 Epiphanies on a Couch: Rethinking Success and Fulfillment
00:19:31 Blueprint for Bliss: Kris's Steps to Living Fully
00:24:45 Crafting Fortune: How to Be the Luckiest Person Alive
00:26:57 Learning to Lead: The Power of Knowledge Beyond the Classroom
00:32:05 The Exit Strategy: Building, Growing, and Letting Go
00:38:26 Life, Unscripted: Designing Your Own Success Story
00:39:40 Curiosity as Currency: Investing Time Wisely for Maximum Life Returns
Connect with Kris:
LinkedIn
Life on Your Terms
Kris’s Books on Amazon
Contact Kris: K@entadv.com
Recommended Books:
Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman
10x is Easier than 2x by Dan Sullivan
Connect with The Better Than Rich:
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok
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