
The Better Than Rich Show
Hosted by world-renowned business coaches Andrew Biggs and Mike Abramowitz, The Better Than Rich Show helps ambitious leaders who are on a mission to leave the world better than they found it, change their perspective on what’s important, increase their impact and income, and systemize their life and business.
If you’ve ever struggled with finding purpose, have felt disconnected or distracted, or found yourself going through the motions, this show will remind you that what you do matters and will re-inspire you to chase your highest dreams.
It’s time for you to become Better Than Rich!
Latest episodes

Sep 23, 2024 • 60min
Money Trauma: How Your Childhood Beliefs Are Sabotaging Your Wealth with Krisstina Wise | The Better Than Rich Show Ep. 183
Krisstina Wise breaks down the real reasons people struggle with money, often tied to deep-seated beliefs from childhood. She explains why making more money isn’t the solution most people think it is and reveals a three-part framework to transform your financial life: mindset, relationships, and literacy. Krisstina shares personal stories and practical steps for breaking free from money trauma, managing household finances, and building lasting wealth. If you’ve ever felt stuck or overwhelmed by your finances, this episode offers a clear and straightforward path to regaining control.
Chapters:
00:00:00 - The Money Paradox: Why More Isn't Always Better
00:00:58 - Welcome to Better Than Rich: Financial Therapy or Podcast?
00:02:51 - Meet Krisstina Wise: Author, Financial Expert, and Survivor
00:03:02 - Falling for Money: The Story Behind the Controversial Title
00:04:44 - Money Mindset and Childhood Programming
00:09:02 - The Three-Legged Stool of Financial Success
00:18:27 - Financial Literacy: The Game-Changer Most People Ignore
00:27:08 - The Real Secret to Earning: It’s Not About Working Harder
00:31:49 - Money Myths: Separating Fact from Fiction
00:33:25 - Spending Money Wisely: The Key to Lasting Wealth
00:34:44 - Parkinson’s Law of Money: How Your Expenses Rise to Meet Your Income
00:37:06 - Creating Generational Wealth: More Than Just Passing Down Money
00:38:55 - Investing for Financial Freedom: Where to Start and What to Avoid
00:42:00 - Personal Journey: Lessons Learned from Financial Rock Bottom
00:47:44 - Balancing Life and Money: It’s Possible, But It Takes Work
00:51:08 - Final Thoughts: How to Take the Stress Out of Money
00:53:14 - Rapid Fire: Quick Money Tips You Can’t Miss
00:57:52 - Conclusion: How to Build a Meaningful Life with Money as Your Partner
Connect with Krisstina Wise Here:
Krisstina on LinkedIn
Wealthy Wellthy
Wealthy Wellthy Life Podcast
Falling for Money by Krisstina Wise
Krisstina on YouTube
The Paperless Agent
Book Recommendations
The Psychology of Money by Morgan Housel
The Greatest Salesman in the World by Og Mandino
Rich Dad Poor Dad by Robert Kiyosaki
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
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Sep 16, 2024 • 1h 2min
How to Make Google Work for You: SEO, Ads, and Optimization Tactics with Oscar Quesada | The Better Than Rich Show Ep. 182
Oscar Quesada, a leading digital marketer, breaks down the key differences between sales and marketing, and why understanding both is essential for growing your business. He shares practical strategies on how to get more leads, the importance of a clear message, and how to optimize your website for success. Oscar also talks about the five key metrics every business owner should track and the power of SEO and Google My Business. Beyond marketing, he discusses how to build a successful business without sacrificing family, offering a refreshing perspective on balancing work and personal life.
Chapters:
00:00:00 The Cost of Advertising vs. Building a Brand
00:00:36 Meet Oscar Quesada: Marketing Expert
00:03:07 Understanding Marketing and Sales
00:04:37 Key Metrics for Marketing Success
00:05:54 The Importance of Clear Messaging
00:16:15 Optimizing Your Website for SEO
00:21:05 Leveraging Google Tools for Better Marketing
00:29:44 Exploring Social Media and Paid Ads
00:30:15 Understanding Leads and Conversions
00:31:57 Skepticism Towards Google Reps
00:34:00 Balancing Business and Personal Life
00:37:28 Oscar's Personal Journey and Faith
00:39:59 Cultural Differences and Opportunities
00:46:59 Networking and Collaboration in Business
00:49:54 Final Thoughts and Recommendations
Connect with Oscar Quesada here:
Oscar on LinkedIn: https://www.linkedin.com/in/osqueza/
Lifedge: https://lifedge.online/
Book Recommendations:
The Bible
Take the Stairs by Rory Vaden: https://tinyurl.com/3few7jas
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
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Twitter
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Sep 9, 2024 • 48min
Building, Selling, and Scaling Out of the 80-Hour Grind with Chad Brown | The Better Than Rich Show Ep. 181
Chad Brown shares how he went from building a media company working with big names like Pixar and Volkswagen to selling his business and helping founders find freedom in their own ventures. He talks about the importance of making yourself less essential in your business, the value of trust, and how to scale without losing what matters most. Chad explains how family-focused founders can break free from the grind, build systems that run without them, and align their business with their personal goals. If you’re feeling stuck in your business, Chad offers you advice to help you get back on track!
Chapters:
00:00:00 – Introduction: Why Nobody Really Knows What They’re Doing
00:00:38 – How Chad Brown Built a Media Empire
00:03:03 – Inside Pixar: Working with Big Brands
00:05:26 – Imposter Syndrome: Making Peace with Doubt
00:07:40 – Becoming Less Essential to Scale Your Business
00:12:13 – Are You Trapped in Your Own Business?
00:15:45 – Drawing Your Business Target Before You Shoot
00:22:52 – Reinforcing Your Business Without Stopping It
00:24:41 – Why Delegation and Trust are Critical for Growth
00:30:03 – The Pitfall of Accountability Without Responsibility
00:40:00 – Balancing Work and Family Without Sacrifice
00:43:29 – Quick Fire Questions: What the World Needs Most Right Now
Connect with Chad Here:
Chad on LinkedIn
Founder Freedom Accelerator
Book Recommendations
Leadership and Self-Deception by The Arbinger Institute
The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
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Sep 2, 2024 • 52min
Are You as Financially Savvy as You Think? with Andrew Windham | The Better Than Rich Show Ep. 180
Andrew Windham shares insights into the financial pitfalls that many entrepreneurs unknowingly fall into, and how misguided confidence can lead to costly mistakes. Andrew challenges all you business owners out there to rethink your approach to wealth management by shifting the focus from revenue to profit and taking control of your financial decisions. He talks about how a comprehensive, values-driven strategy can protect and grow wealth, pointing out the importance of proactive planning and expert collaboration. Tune in to hear Andrew give his perspective on building a lasting legacy while avoiding common financial traps!
Chapters
00:00:00 - Kicking Off with Andrew’s Philosophy on Life and Wealth
00:00:55 - Meet Andrew Windham: The Financial Strategist You Need
00:04:10 - The Dunning-Kruger Effect: How It’s Hurting Your Business
00:07:40 - Wealth Management Simplified: Making It Work for You
00:09:40 - Cutting Through the Noise: Simplifying Major Financial Decisions
00:13:25 - The Concierge Approach: Handling Your Financial Decisions with Ease
00:17:10 - Business Credit: The Hidden Risks of Personal Guarantees
00:22:05 - Tax Strategies 101: Setting Up the Right Business Entities
00:26:30 - Revenue vs. Profit: Why Most Entrepreneurs Get It Wrong
00:27:50 - Paying the Dumb Tax: Learning from Financial Missteps
00:28:20 - Integrity Check: Are You Shortchanging Your Family?
00:30:55 - Estate Planning: Protecting What Matters Most
00:32:25 - Crafting a Financial Strategy That Aligns with Your Values
00:34:15 - Juggling Act: Family, Business, and the Financial Balance
00:37:05 - Financial Integrity: The Foundation of Sustainable Success
00:43:50 - Must-Read Books for Entrepreneurs
00:47:05 - Defining Success: What It Means to Be Better Than Rich
00:48:30 - Final Takeaways and How to Connect with Andrew
Connect with Andrew Windham here:
Andrew on LinkedIn
College Planning Institute
Educated Freedom Podcast
Book Recommendations
The Bible
The Road to Less Stupid by Keith Cunningham
Never Split the Difference by Chris Voss and Tahl Raz
You Were Born for This by Bruce Wilkinson and David Kopp
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok

Aug 26, 2024 • 39min
High Stakes Leadership: Are You Ready to Take Risks that Matter? with Bruce Eckfeldt | The Better Than Rich Show Ep. 179
Bruce Eckfeldt shares his expertise on the challenges of scaling a business, discussing the importance of strategic clarity and leadership adaptability. He talks about the pitfalls many companies face when trying to grow and the critical shift from founder-driven operations to a more structured, system-oriented approach. With insights on balancing risk and reward, and the necessity of redefining roles as a company expands, you’ll hear lessons for business leaders striving to overcome growth obstacles and achieve sustainable success.
Chapters:
00:00:00 - Kicking Off: Talent & Leadership Essentials
00:00:21 - Your Introduction to the Better Than Rich Show
00:00:49 - Unpacking the Scaling Up Frameworks
00:02:00 - Bruce Eckfeldt’s Journey: From Architect to Scaling Specialist
00:04:19 - The Core Pillars of Scaling Up Explained
00:05:53 - Overcoming Common Challenges in Scaling and Strategy
00:11:15 - Avoiding the Biggest Mistakes in Business Growth
00:12:58 - The Founder’s Evolution: Transitioning to CEO
00:19:40 - Implementing Change: Cultural Shifts in Leadership
00:20:43 - Building Trust and Accountability within Your Team
00:21:24 - The Uncomfortable Path to Building Effective Systems
00:24:20 - Commander's Intent: Empowering Teams Through Ownership
00:28:15 - Leadership Retreats: Where Adventure Meets Team Building
00:31:27 - Personal Growth: Men’s Work and Psychedelics Explored
00:34:31 - Wrapping Up: Final Thoughts and Expert Recommendations
Connect with Bruce here:
Bruce on LinkedIn
Website
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
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Twitter
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Aug 19, 2024 • 50min
From $1 Ads to Million-Dollar Campaigns: The Dollar-a-Day Strategy with Dennis Yu | The Better Than Rich Show Ep. 178
Dennis Yu pulls back the curtain on the truth behind SEO and AI, pushing back against the traditional ways that many businesses rely on. He argues that most SEO agencies are selling snake oil, and instead, businesses should focus on authentic content that genuinely reflects their expertise. Dennis discusses the misuse of AI in content creation, and how businesses can get penalized by Google for relying too heavily on automated tools without substance. Dennis focuses on the importance of experience, empathy, and a strategic approach, offering a no-nonsense guide to succeeding in the digital landscape.
Chapters
00:00:00 - Empathy: The Missing Ingredient in Modern Business
00:00:26 - Kicking Off the Better Than Rich Show
00:00:31 - Meet Dennis Yu: The Pioneer in SEO and AI
00:01:09 - Dennis Yu's Unexpected Journey into Search Engine Engineering
00:05:48 - Local SEO Demystified: How to Get Found in Your Neighborhood
00:10:47 - The Power of Experience in Dominating SEO
00:19:56 - The Dollar-a-Day Strategy: Small Budget, Big Results
00:24:46 - The AI Revolution: How It's Shaping the Future of SEO
00:26:02 - AI Missteps: Why Google Is Cracking Down on Content Abusers
00:29:12 - Authenticity in Content: The Key to SEO Success
00:33:04 - Maximizing AI for Business Efficiency: Strategies that Work
00:38:32 - Why Empathy and Understanding Matter More Than Ever
00:42:46 - Must-Reads and Final Thoughts: Wisdom to Grow By
Connect with Dennis Yu:
Dennis on LinkedIn
Website
The Definitive Guide to TikTok Advertising by Dennis Yu
Book Recommendations
Principles by Ray Dalio
Life Force by Tony Robbins
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
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4 snips
Aug 12, 2024 • 46min
Sales Ethics: How to Close Deals Without Losing Your Soul with Nikki Rausch | The Better Than Rich Show Ep. 177
Nikki Rausch breaks down the art of selling into a practical and ethical approach that challenges common misconceptions. With over 25 years of experience, Nikki shares her unique "Selling Staircase" framework, stressing how important it is to build relationships, understand client needs, and the power of neuro-linguistic programming (NLP) to enhance communication. Whether you're struggling with closing deals or simply looking to refine your sales technique, this conversation will give you insights to help you approach sales with confidence and integrity.
Chapters:
00:00:00 Unpacking Common Sales Misconceptions
00:00:31 Meet Nikki Rausch: Sales Expert
00:02:01 The Mindset Shift You Need for Sales Success
00:06:49 What Is NLP and How It Enhances Sales Conversations
00:08:42 The Power of Pre-Sales Rituals for Closing Deals
00:12:58 Four Statements to Boost Your Sales Confidence
00:15:23 Introducing the Selling Staircase Framework
00:20:45 Steps to Avoiding Common Sales Mistakes
00:24:33 How to Set Up a Productive Sales Call
00:26:14 Making Expert Recommendations That Close Deals
00:27:05 Mastering the Art of Closing the Sale
00:28:04 Applying NLP Techniques in Sales Conversations
00:32:24 Overcoming the Fear That Sabotages Sales
00:36:09 Empowering Women to Own Their Value in Sales
00:40:56 Final Insights and Resources for Your Sales Journey
Connect with Nikki here:
Nikki on LinkedIn
Nikki on Instagram
Sales Maven
Nikki’s LinkTree
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
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Aug 5, 2024 • 52min
Why Your Business Needs Project Management Software Now with Gray MacKenzie | The Better Than Rich Show Ep. 176
Andrew Biggs sits down with Gray MacKenzie of ZenPilot to explore the role of project management software in scaling businesses. Gray shares advice on how tools like ClickUp can streamline operations, increase team efficiency, and improve accountability. They discuss the importance of balancing clarity and flexibility in managing tasks and projects, and the challenges entrepreneurs face when implementing new systems. Whether you're a seasoned business owner or just starting out, this conversation offers strategies to optimize your workflow and drive growth.
Chapters
00:00:00 - Introduction: The Importance of Accountability in Teams
00:00:29 - Welcome to the Better Than Rich Show
00:00:34 - Meet Gray McKenzie: Founder of ZenPilot
00:01:36 - Why ClickUp Stands Out
00:02:57 - Gray's Global Journey and ZenPilot's Success
00:04:22 - When to Consider Project Management Software
00:08:29 - How ClickUp Can Transform Your Workflow
00:12:45 - Real-World Examples: Using ClickUp for Podcast Production
00:18:34 - The 135 Formula for Project Management
00:25:47 - Introduction to the Four Habits
00:26:00 - Daily Spot Check and Weekly Roundup
00:27:34 - Monthly Review and Quarterly Analysis
00:28:24 - Manual Steps and Automation
00:29:05 - Implementing ClickUp in Your Team
00:35:50 - Advanced ClickUp Integrations
00:40:33 - Why Hire ZenPilot?
00:44:52 - Philosophy and Personal Insights
00:49:52 - Conclusion and Contact Information
Connect with Gray here:
Gray on LinkedIn
ZenPilot
Book Recommendations:
The E-Myth Revisited by Michael E. Gerber
Built to Sell by John Warrillow
The Hard Thing About Hard Things by Ben Horowitz
EOS Books - The Traction Library
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok

Jul 29, 2024 • 49min
Equity Over Salary: The Secret to Attracting A-Players with Dakota Malone | The Better Than Rich Show Ep. 175
Dakota Malone is on the show today to share his incredible journey of surviving five heart surgeries and how those experiences shaped his entrepreneurial spirit. At just 30 years old, Dakota has co-founded a successful community solar company, demonstrating the power of resilience and strategic thinking. He discusses the unconventional choices that led him to success, such as choosing door-to-door sales over a secure job and the importance of strategic partnerships in growing his business. Dakota's story is a testament to the impact of strong values, innovative strategies, and the relentless pursuit of excellence in both personal and professional life. Tune in to hear how he turned his challenges into a thriving business and a fulfilling lifestyle.
Chapters:
00:00:00 - Solopreneurship Struggles: Why Going Alone Isn't Worth It
00:00:35 - Meet Dakota Malone: Five Heart Surgeries to Business Success
00:02:05 - From Sales Rookie to Solar Powerhouse
00:06:40 - Building a Business on Sustainability Principles
00:10:18 - Why Strategic Partnerships Matter
00:12:00 - Equity Over Salary: Attracting Top Talent
00:14:00 - Overcoming Limiting Beliefs in Business
00:15:45 - The Power of Equity in a Startup
00:18:30 - Hiring A-Players: The Fivefold Return
00:20:15 - Documentation and Predictability in Business
00:22:00 - Using Notion for Business Operations
00:27:58 - Turning Competitors into Collaborators
00:30:24 - Crafting a Sustainable Business Model
00:35:35 - Creating Irresistible Offers for Partners
00:37:41 - Maximizing Market Value
00:42:08 - Final Thoughts: Building a Resilient and Sustainable Business
Connect with Dakota here:
Dakota on LinkedIn
Community Solar Authority
Book Recommendations:
Never Split the Difference by Chris Voss
The Lion Tracker's Guide To Life by Boyd Varty
Courage Is Calling: Fortune Favors the Brave by Ryan Holiday
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
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Jul 22, 2024 • 41min
Why ADHD Labels Are Limiting Your Potential with ST Rappaport | The Better Than Rich Show Ep. 174
Feuerstein mediator & brain engineer ST Rappaport shares how ADHD entrepreneurs can find their true potential by optimizing their brain performance. She pushes back against the conventional ADHD label, arguing that it imposes unnecessary limitations. Instead, she advocates for identifying the root causes of distraction and fatigue, and the importance of understanding and improving specific thinking skills. This conversation will surely shift your approach to productivity and mental clarity!
Chapters:
00:00:00 - Welcome Back to the Better Than Rich Show!
00:00:38 - Meet the Brain Engineer: ST Rappaport
00:02:38 - ADHD: The Secret Advantage for Entrepreneurs?
00:04:00 - Think Smarter, Not Harder
00:06:32 - Game-Changing Strategies for Business Owners
00:08:37 - The 28 Skills That Transform Your Thinking
00:11:12 - Mind Exercises for Instant Clarity
00:15:14 - Revolutionize Your Task Management
00:21:01 - Spotting Patterns: The Key to Self-Improvement
00:22:46 - From Jersey Roots to Israeli Insights
00:23:31 - Inside Life and Work in Israel
00:25:09 - The Real Story: Media vs. Reality in War Zones
00:28:48 - Heart-Wrenching Personal War Experiences
00:31:41 - Entrepreneurship Amidst Conflict: A Survival Guide
00:32:42 - Generational Wisdom: Israel’s Ongoing Struggle
00:35:40 - Final Reflections: Growth Through Challenges
Connect with ST here:
ST on LinkedIn
LifePix University
ST on YouTube
ST on Instagram
Thinking Skills Assessment
The Business Brain Podcast
Book Recommendations:
Habits by James Clear
The Road Less Stupid by Keith J. Cunningham
100M Dollar Offers by Alex Hormozi
Connect with The Better Than Rich:
Get Your Free Delegation Plan - Better Than Rich
BTR Mini-Course
Website
Facebook
Instagram
Twitter
TikTok