
Supra Insider
A podcast for product leaders inspired by discussions in the Supra product community, hosted by Marc Baselga and Ben Erez. suprainsider.substack.com
Latest episodes

Aug 6, 2024 • 46min
#21: How Life360's product org evolved from Series A to IPO with Chris Hulls
Welcome to another episode of Supra Insider. In this episode, Marc and Ben sit down with Chris Hulls, the founder and CEO of Life360, the world’s leading location-sharing app for families. This episode is a must-listen for anyone interested in scaling a tech startup and Welcome to another episode of Supra Insider. In this episode, Marc and Ben sit down with Chris Hulls, the founder and CEO of Life360, the world’s leading location-sharing app for families. This episode is a must-listen for anyone interested in scaling a tech startup and understanding the intricacies of product management in a rapidly growing company. the intricacies of product management in a rapidly growing company.All episodes of the podcast are also available on Spotify, Apple and YouTube (video).New to the pod? Subscribe below to get the next episode in your inbox 👇In this episode, we covered the following topics:* Chris's journey from founding Life360 to taking the company public* The qualities Chris looks for in product leaders at different growth stages* His views on metric-driven product culture and the lean startup ideology* Why Chris brought on Gibson Biddle as an interim product leader and his reflections on the experience of hiring fractional executives* How Life360 maintains agility as it scales* Chris's approach to building conviction and product taste as a founder* The challenges and benefits of being a publicly traded company* Chris’s future aspirations and continued motivation after 17 years in the business* And more!If you’d like to watch the video of our conversation, you can catch that on YouTube:Links:* Life360 careers page: https://www.life360.com/careers/* Ben: https://www.linkedin.com/in/benerez/* Marc: https://www.linkedin.com/in/marcbaselga/If you enjoyed this conversation, please share it with a friend or colleague 👇Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed (Spotify links embed better but you can see all of these on other platforms, too, from the podcast page on Substack): This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Jul 29, 2024 • 48min
#20: Open source learnings from launching a Maven course
Welcome to another episode of Supra Insider. This time, Marc & Ben sat down to talk about Ben’s recent experience launching a course on Maven. This episode will be extremely relevant to anyone considering launching a course.All episodes of the podcast are also available on Spotify, Apple and YouTube (video).New to the pod? Subscribe below to get the next episode in your inbox 👇In this episode, we covered the following topics:* Ben’s motivation for the course* What it took to get the course off the ground and drive initial demand* Figuring out the positioning and course materials* The time commitment for the course* How to nail pricing and the cohort size* Learnings from the first cohort* And more!If you’d like to watch the video of our conversation, you can catch that on YouTube: Links:* Ben’s Maven course: https://maven.com/ben-erez/pm-interview/* Ben’s Lightning Lesson on Maven that drove signups for the course: https://maven.com/p/2acf4f/how-to-ace-product-sense-analytical-thinking-pm-interviews?utm_medium=ll_share_link&utm_source=instructor * Ben: https://www.linkedin.com/in/benerez/* Marc: https://www.linkedin.com/in/marcbaselga/* Brenton’s learning talk on “Foundations for Exponential Growth”If you enjoyed this conversation, please share it with a friend or colleague 👇Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed (Spotify links embed better, but you can see all of these on other platforms, too, from the podcast page on Substack): This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Jul 22, 2024 • 1h 6min
#19: Exploring fractional product management with Estee Goldschmidt
Estee Goldschmidt, a podcast host and expert in fractional product management, discusses the allure of flexible career paths. She explores how fractional roles can enhance company culture and improve decision-making through experienced advisors. The conversation delves into the challenges of transitioning between roles, maintaining work-life balance, and the importance of self-marketing. Estee also emphasizes prioritizing passion over traditional notions of job security, inspiring listeners to embrace risks for personal fulfillment.

Jul 16, 2024 • 1h 30min
#18: How to scaffold founders with Josh Herzig-Marx
In this conversation with Josh Herzig-Marx, an early Supra facilitator and successful founder who sold his company to Google, listeners explore practical strategies for startup growth. Josh discusses his scaffolding framework for empowering founders, the importance of delegating effectively, and when to hire full-time versus fractional talent. He also emphasizes focusing on product and sales before achieving product-market fit, shedding light on key dynamic relationships between founders and product managers. It's a treasure trove of insights for early-stage entrepreneurs!

Jul 8, 2024 • 53min
#17: Why Products That Sing Are Good for Business with Heather Phillips
Heather Phillips, Senior Director of Product Design at Slack, discusses making products 'sing', investing in user delight, avoiding design pitfalls, and Slack's team structure for product success. Learn about building world-class user experiences and balancing brand design with product design for optimal results.

Jun 25, 2024 • 48min
#16: Coaching early product hires and founders with Josh Herzig-Marx
Welcome to another episode of Supra Insider. This time, we’re excited to bring you our conversation with Josh Herzig-Marx. Josh was one of the early facilitators in Supra, has been a successful founder who sold his company to Google, held multiple early stage product leadership roles, and in recent years has found meaning in his role as an early stage product coach.New to the pod? Subscribe below to get the next episode in your inbox 👇In our conversation, we talked about* Josh’s decision two years ago to take a break from full-time salaried work to become the primary parent for his two daughters, supporting his wife Carla’s booming career as a bestselling author and clinician* The founding PM + founder relationship and why it’s critical for founders to own the product vision and strategy for longer than comfortable* The role of product coaches in early stage startups and Josh’s journey into the coaching world* And more!This conversation will be particularly useful for founders, early stage heads of product, and founding PMs. Hope you enjoy listening!If you’d like to watch the video of our interview, you can catch that on YouTube: Links:* Josh’s LI: https://www.linkedin.com/in/joshuaherzigmarx/* Josh’s website: https://joshua.herzig-marx.com* Josh’s wife Carla Naumburg’s newly released book: https://www.amazon.com/How-Stop-Freaking-Out-Ultimate/dp/1523518243 * All of Carla’s books: https://www.carlanaumburg.com/books/* Article: Why You Want to be the *Second* 1st PM by Jason EvanishNew to the pod? Subscribe below to get the next episode in your inbox 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Jun 17, 2024 • 48min
#15: How we landed our first jobs in tech
Welcome to another episode of Supra Insider. After Ben shared a fun story on LinkedIn about how he got his first tech job, we thought it would be fun to do an episode about how we landed our first jobs in tech.New to the pod? Subscribe below to get the next episode in your inbox 👇In this episode, we talked about* The story of how Ben joined Life360 as employee #35 through a roadtrip* The story of how Marc joined Asana as their first PM intern* Actionable takeaways from these stories for driven people to find opportunities* And much more!We hope you enjoy listening!If you’d like to watch the video of our conversation, you can catch that on YouTube: Links:* Marc: https://www.linkedin.com/in/marcbaselga/* Ben: https://www.linkedin.com/in/benerez/If you’re a new subscriber, welcome! Feel free to check out some of the previous episodes you might have missed (Spotify links embed better but you can see all of these on other platforms too from the podcast page on Substack):New to the pod? Subscribe below to get the next episode in your inbox 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Jun 10, 2024 • 46min
#14: Building Volunteer Armies with Kelly O'Shaughnessy (Airtable, Uber)
Welcome to another episode of Supra Insider. This time, we’re excited to bring you our conversation with Kelly O'Shaughnessy, Head of Product - Self Serve at Airtable.New to the pod? Subscribe below to get the next episode in your inbox 👇Getting new products off the ground at established companies is notoriously challenging. But when it works, it can meaningfully expand the company’s TAM and introduce new revenue streams.Kelly O’Shaughnessy is one of the earliest members of the Supra community and before her current role at Airtable, she spent four years at Uber focusing on marketplace & pricing dynamics, core consumer experience, and B2B offerings.In this episode, we talked about* Kelly’s experience being recruited into a ”volunteer army” at Uber, ultimately leading to the development of new products worth $1B+* Advice for passionate product leaders to get people excited to join their “volunteer army” for new initiatives through storytelling and data* Why forming tiger teams with cross-functional partners is critical for the success of new initiatives (especially with GTM)* The importance of setting aside ego to inspire people to follow you* And more!This conversation will be particularly useful for listeners at larger companies looking to get new initiatives off the ground. We loved chatting with Kelly and learned a ton. Hope you enjoy listening!If you’d like to watch the video of our interview, you can catch that on YouTube: Links:* Kelly’s LI: https://www.linkedin.com/in/kellyoshaughnessy/New to the pod? Subscribe below to get the next episode in your inbox 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

5 snips
Jun 4, 2024 • 52min
#13: Can Product Managers Thrive in Feature Factories?
Experienced product manager Ben discusses the challenges of transitioning companies from output to outcome-oriented, strategies for PMs in 'feature factory' settings, and contrasts between product leadership aspirations and on-the-ground realities. The episode offers valuable insights for navigating the complexities of product management.

May 28, 2024 • 46min
#12: Early learnings from the pod
Welcome to another episode of Supra Insider. This time, Marc and Ben sat down to reflect on the first 11 episodes of the pod.New to the pod? Subscribe below to get the next episode in your inbox 👇In this episode, we talked about* Key decisions we made at the offset and how those have played out* Our runbook for publishing episodes* How we gather and incorporate feedback to make every episode better* Where we’re hoping to go with the pod from here* Why podcast analytics are terrible* And much more!We’re excited to make this type of reflection a habit every few months and hope you enjoy listening!If you’d like to watch the video of our conversation, you can catch that on YouTube: Also, if you’re a new subscriber, we encourage you to check out some of the previous episodes you might have missed (Spotify links embed better but you can see all of these on other platforms too from the podcast page on Substack):Links:* Marc: https://www.linkedin.com/in/marcbaselga/* Ben: https://www.linkedin.com/in/benerez/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com