#49: How Asana builds AI products | Rodrigo Davies (Director of Product @ Asana)

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Rodrigo Davies, the product leader shaping Asana’s AI strategy. Rodrigo shares his journey leading AI adoption at Asana, from educating internal teams to building a culture of AI experimentation.

We explore how Asana integrates AI into work management, balances AI innovation with enterprise needs, and develops features that deliver real value—not just hype. Rodrigo also talks about how AI is changing the product development process, the importance of hands-on tinkering, and why AI needs to earn trust before it can take over critical workflows.

Whether you're a PM, designer, or engineer working on AI features—or just curious about how a large tech company approaches AI—this episode is packed with insights.

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In this episode, we covered the following topics:

* How Asana is driving AI adoption across teams

* Building a culture of AI tinkering inside a company

* Balancing AI innovation with enterprise customer needs

* How AI is transforming the product development process

* Why human oversight is still essential in AI-powered workflows

* The importance of prototyping AI features early and often

* What PMs need to know about AI today to stay ahead

* And much more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Rodrigo Davies: https://www.linkedin.com/in/rodrigodavies/

* Rodrigo Davies’s Bluesky: https://bsky.app/profile/rodrigodavies.bsky.social

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

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