Supra Insider

In this engaging discussion, Aman Khan, Head of Product at Arize AI, brings his wealth of experience from Spotify and Apple to the forefront. He delves into the challenges of integrating AI features into products, emphasizing the critical need for structured evaluations rather than relying on intuition. The conversation covers real-world examples of defining goals for AI products, the importance of collaborative evaluation among teams, and the hidden costs of AI development. Aman's insights reveal how to instill quality and reliability within fast-paced development environments.

Hilary Gridley, Head of Core Product at WHOOP and an AI management instructor, shares her insights on product leadership in the age of AI. She emphasizes the importance of balancing automation with personal strengths, advocating for using AI as a thinking partner. Hilary discusses the significance of identifying high-leverage tasks, effective time management, and how doing things the hard way can foster growth. The conversation also dives into cultivating individual strengths, the evolution of product management, and the need for diverse hiring to meet tech challenges.

In this conversation, Troy Sultan and Austin Cooley, co-founders of Guide, share insights on their journey of transforming product development. They discuss the pitfalls of chasing idealistic visions versus responding to real customer needs. The duo emphasizes quick iterations, launching simple yet impactful features, and the importance of transparency in sales. They provide practical advice for balancing feedback with long-term strategy, ensuring that products truly resonate with users. Expect wisdom on navigating founder dynamics and maintaining strong customer relationships.

In this enlightening discussion, Robert Hamilton, an executive coach and former PM at Meta and Google, shares his expertise on navigating behavioral interviews. He delves into the psychological hurdles candidates face and the critical role of storytelling, authenticity, and self-awareness. Robert introduces the STARLU framework for structuring responses and emphasizes the need to cultivate a versatile story bank. His tips reveal how to showcase personal growth and adaptability, making the interview process not just easier but also more engaging.

In a fascinating discussion, Kyle Ledbetter and Andy Keil, co-founders of Dreambase, share their journey of creating three AI-driven products in just nine months without formal engineering backgrounds. They delve into their innovative prototyping methods, emphasizing collaboration and rapid user feedback, which allowed them to validate concepts quickly. The duo also explores how AI democratizes product development, challenges the reliance on technical co-founders, and enhances efficiency through unique workflows and database design, highlighting the transformative power of technology.

Mike Curti, a newly hired product leader, and Joshua Herzig-Marx, an advisor for startups, dive into the broken landscape of PM hiring. They discuss the pitfalls of copying Big Tech hiring practices, advocating for structured interviews and clarity in candidate assessments. The duo shares strategies to reduce bias and foster diversity, emphasizing the need for interviewers to adopt a storytelling approach. They also explore balancing authenticity and preparation while redefining success metrics in hiring, offering invaluable insights for startups and established companies alike.

Melissa Perri, an esteemed product strategy expert and author of "Escaping the Build Trap," shares her insights on scaling product leadership and effective strategy building. She discusses the evolving dynamics between product leaders and CEOs, emphasizing the need for mutual respect and adaptability. Melissa also tackles how AI is transforming product management while underscoring the importance of customer engagement. Lastly, she highlights the balance between personalized customer interactions and automation in the digital age.

Troy Sultan, co-founder and CEO of Guide, shares a refreshing take on modern job searching. He exposes the hidden flaws in today's recruiting processes and discusses how AI is revolutionizing them. Job seekers are urged to reclaim their power by being authentic and treating interviews as mutual conversations. The importance of aligning personal values with career choices is emphasized, along with the balance of passion and profit. Listeners will glean insights on cultivating confidence and making meaningful connections with potential employers.

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Sanket Kavishwar, Director of Product at Relyance AI. Sanket is one of the most active members in Supra’s AI workflows Slack channel, and in this episode, we explore how he’s transforming his company’s product development process with AI prototyping tools like V0.We dive into how Relyance AI shifted from traditional PRDs to problem statements and interactive prototypes, dramatically accelerating iteration speed, improving customer feedback loops, and empowering PMs to communicate ideas visually without waiting on design resources. Sanket also shares practical advice for introducing AI prototyping into your company - no matter the size, and how it can unlock faster cross-functional collaboration across product, engineering, and go-to-market teams.If you’re a PM, designer, or founder looking for ways to make your product development cycles faster, sharper, and more collaborative, this episode is packed with actionable insights you can apply today.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox 👇To support the podcast, please check out the links below:* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is closing in one day for the next cohort starting May 20th.* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.In this episode, we covered the following topics:* How Relyance AI shifted from lengthy PRDs to quick, problem-driven prototypes* Why AI prototyping tools like V0.dev are changing the way teams collaborate* Practical strategies for introducing AI prototyping into your organization* How prototyping helps speed up customer feedback cycles and product iteration* Ways PMs can build stronger partnerships with design, engineering, and CS teams* Potential trade-offs to watch out for when using AI prototypes* How AI tools are giving PMs more agency to shape product experiences directly* Insights into how smaller product teams can work faster and smarter* And more!If you’d like to watch the video of our conversation, you can catch that on YouTube:Links:* Sanket Kavishwar: https://www.linkedin.com/in/sanketkavishwar/* Sanket Kavishwar X: https://x.com/sanketkav* Ben: https://www.linkedin.com/in/benerez/* Marc: https://www.linkedin.com/in/marcbaselga/If you enjoyed this conversation, please share it with a friend or colleague 👇Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:And here are some less recent favorites: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Will Newton, Principal Product Architect at Amplitude—and one of our most popular past guests—for a follow-up conversation on the fast-evolving world of AI tooling in product design and development.In just a few weeks since our last chat, Amplitude has gone from early AI experimentation to giving Bolt licenses to every designer. Will takes us inside this transition and breaks down how AI is changing design workflows, redefining prototyping, and collapsing traditional linear product development.We also get deep on the concept of taste—what it means to produce high-quality work in a world where the UI layer is increasingly commoditized. Plus, a live Bolt demo, the hidden risks of lazy thinking with AI, and why the future belongs to generalists with strong judgment and taste.If you’re a PM, designer, or product leader trying to make sense of the new AI-powered stack, this one’s for you.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox 👇To support the podcast, please check out the links below:* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is closing in one day for the next cohort starting April 22nd.In this episode, we covered the following topics:* How Amplitude moved from AI experimentation to company-wide adoption of Bolt* The current “happy path” for AI-driven prototyping at Amplitude* Where AI tools like Bolt and Vercel’s V0 outperform Figma—and where they don’t* Why the “fake it” phase of prototyping is being reinvented and front-loaded* The rise of UI as a disposable layer and what that means for product teams* A live demo of Bolt’s new Figma-to-UI workflow* Why “taste” is now a critical skill in the AI era—and how to define and sharpen it* The dangers of lazy thinking when using AI tools* How PMs and designers can level up by embracing generalist skills* And more!If you’d like to watch the video of our conversation, you can catch that on YouTube:Links:* Will Newton: https://www.linkedin.com/in/williamnewton/* Will Newton’s X: https://x.com/willdjthrill* Bolt: www.bolt.new * Amplitude: https://amplitude.com/* Ben: https://www.linkedin.com/in/benerez/* Marc: https://www.linkedin.com/in/marcbaselga/If you enjoyed this conversation, please share it with a friend or colleague 👇Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:And here are some less recent favorites: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com