Supra Insider

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Robert Hamilton, executive coach and former Meta and Google PM, to unpack the art and science of behavioral interviews. If you’ve ever struggled with the infamous “leadership and drive” loop or wondered why your best stories aren’t landing, this episode is a must-listen.They explore why behavioral interviews are often harder to prepare for than case-style interviews, how to identify the signal behind the questions, and why storytelling, self-awareness, and emotional authenticity are so critical. Robert shares actionable tactics like the STARLU framework (Situation, Task, Action, Result, Learning, Upgrade) and explains how to build a versatile story bank that reveals your growth mindset and values.Whether you're actively interviewing, coaching others, or just want to improve how you tell your story as a PM, this episode is packed with practical wisdom.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox 👇To support the podcast, please check out the links below:* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and his AI Copilot for interview practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting June 17th.* Supra has teamed up with Maven to bring you something special – courses that our own community members have personally curated. And because you're part of the Supra family, you get $100 off any of these handpicked selections with code SUPRAxMAVEN.In this episode, we covered the following topics:* Why behavioral interviews feel uncomfortable—and why they’re valuable* How Meta’s “Leadership and Drive” and other behavioral interviews are structured and what they aim to measure* The difference between project storytelling and self-reflective storytelling* How to identify if a question is behavioral and what the interviewer is really asking* The STARLU framework (Situation, Task, Action, Result, Learning, Upgrade) and how to use it* How to build a story bank mapped to core evaluation criteria like ownership, collaboration, scrappiness, and communication* The biggest mistakes candidates make (e.g., lacking authenticity or giving polished but shallow answers)* How to prep for follow-ups and show growth through adversity* Why interviewer calibration is often broken—especially at early-stage companies* And more!If you’d like to watch the video of our conversation, you can catch that on YouTube:Links:* Robert Hamilton: https://www.linkedin.com/in/roberthamiltoncoach/* Acceleration Coach: https://www.accelerationcoach.com/* Marc: https://www.linkedin.com/in/marcbaselga/* Ben: https://www.linkedin.com/in/benerez/To support the podcast, please check out the links below:* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and his AI Copilot for interview practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting June 17th.* Supra has teamed up with Maven to bring you something special – courses that our own community members have personally curated. And because you're part of the Supra family, you get $100 off any of these handpicked selections with code SUPRAxMAVEN.* If you enjoyed this conversation, please share it with a friend or colleague 👇Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:And here are some less recent favorites: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

In a fascinating discussion, Kyle Ledbetter and Andy Keil, co-founders of Dreambase, share their journey of creating three AI-driven products in just nine months without formal engineering backgrounds. They delve into their innovative prototyping methods, emphasizing collaboration and rapid user feedback, which allowed them to validate concepts quickly. The duo also explores how AI democratizes product development, challenges the reliance on technical co-founders, and enhances efficiency through unique workflows and database design, highlighting the transformative power of technology.

Mike Curti, a newly hired product leader, and Joshua Herzig-Marx, an advisor for startups, dive into the broken landscape of PM hiring. They discuss the pitfalls of copying Big Tech hiring practices, advocating for structured interviews and clarity in candidate assessments. The duo shares strategies to reduce bias and foster diversity, emphasizing the need for interviewers to adopt a storytelling approach. They also explore balancing authenticity and preparation while redefining success metrics in hiring, offering invaluable insights for startups and established companies alike.

Melissa Perri, an esteemed product strategy expert and author of "Escaping the Build Trap," shares her insights on scaling product leadership and effective strategy building. She discusses the evolving dynamics between product leaders and CEOs, emphasizing the need for mutual respect and adaptability. Melissa also tackles how AI is transforming product management while underscoring the importance of customer engagement. Lastly, she highlights the balance between personalized customer interactions and automation in the digital age.

Troy Sultan, co-founder and CEO of Guide, shares a refreshing take on modern job searching. He exposes the hidden flaws in today's recruiting processes and discusses how AI is revolutionizing them. Job seekers are urged to reclaim their power by being authentic and treating interviews as mutual conversations. The importance of aligning personal values with career choices is emphasized, along with the balance of passion and profit. Listeners will glean insights on cultivating confidence and making meaningful connections with potential employers.

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Sanket Kavishwar, Director of Product at Relyance AI. Sanket is one of the most active members in Supra’s AI workflows Slack channel, and in this episode, we explore how he’s transforming his company’s product development process with AI prototyping tools like V0.We dive into how Relyance AI shifted from traditional PRDs to problem statements and interactive prototypes, dramatically accelerating iteration speed, improving customer feedback loops, and empowering PMs to communicate ideas visually without waiting on design resources. Sanket also shares practical advice for introducing AI prototyping into your company - no matter the size, and how it can unlock faster cross-functional collaboration across product, engineering, and go-to-market teams.If you’re a PM, designer, or founder looking for ways to make your product development cycles faster, sharper, and more collaborative, this episode is packed with actionable insights you can apply today.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox 👇To support the podcast, please check out the links below:* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is closing in one day for the next cohort starting May 20th.* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.In this episode, we covered the following topics:* How Relyance AI shifted from lengthy PRDs to quick, problem-driven prototypes* Why AI prototyping tools like V0.dev are changing the way teams collaborate* Practical strategies for introducing AI prototyping into your organization* How prototyping helps speed up customer feedback cycles and product iteration* Ways PMs can build stronger partnerships with design, engineering, and CS teams* Potential trade-offs to watch out for when using AI prototypes* How AI tools are giving PMs more agency to shape product experiences directly* Insights into how smaller product teams can work faster and smarter* And more!If you’d like to watch the video of our conversation, you can catch that on YouTube:Links:* Sanket Kavishwar: https://www.linkedin.com/in/sanketkavishwar/* Sanket Kavishwar X: https://x.com/sanketkav* Ben: https://www.linkedin.com/in/benerez/* Marc: https://www.linkedin.com/in/marcbaselga/If you enjoyed this conversation, please share it with a friend or colleague 👇Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:And here are some less recent favorites: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Will Newton, Principal Product Architect at Amplitude—and one of our most popular past guests—for a follow-up conversation on the fast-evolving world of AI tooling in product design and development.In just a few weeks since our last chat, Amplitude has gone from early AI experimentation to giving Bolt licenses to every designer. Will takes us inside this transition and breaks down how AI is changing design workflows, redefining prototyping, and collapsing traditional linear product development.We also get deep on the concept of taste—what it means to produce high-quality work in a world where the UI layer is increasingly commoditized. Plus, a live Bolt demo, the hidden risks of lazy thinking with AI, and why the future belongs to generalists with strong judgment and taste.If you’re a PM, designer, or product leader trying to make sense of the new AI-powered stack, this one’s for you.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox 👇To support the podcast, please check out the links below:* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is closing in one day for the next cohort starting April 22nd.In this episode, we covered the following topics:* How Amplitude moved from AI experimentation to company-wide adoption of Bolt* The current “happy path” for AI-driven prototyping at Amplitude* Where AI tools like Bolt and Vercel’s V0 outperform Figma—and where they don’t* Why the “fake it” phase of prototyping is being reinvented and front-loaded* The rise of UI as a disposable layer and what that means for product teams* A live demo of Bolt’s new Figma-to-UI workflow* Why “taste” is now a critical skill in the AI era—and how to define and sharpen it* The dangers of lazy thinking when using AI tools* How PMs and designers can level up by embracing generalist skills* And more!If you’d like to watch the video of our conversation, you can catch that on YouTube:Links:* Will Newton: https://www.linkedin.com/in/williamnewton/* Will Newton’s X: https://x.com/willdjthrill* Bolt: www.bolt.new * Amplitude: https://amplitude.com/* Ben: https://www.linkedin.com/in/benerez/* Marc: https://www.linkedin.com/in/marcbaselga/If you enjoyed this conversation, please share it with a friend or colleague 👇Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:And here are some less recent favorites: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Ben and Marc sat down with Tal Raviv and Colin Matthews for a candid conversation about how AI is reshaping the work and mindset of modern product managers.They unpack insights from Tal’s recent survey on AI prototyping adoption, common challenges for PMs using AI tools, and the importance of learning how to experiment effectively. Colin shares how his approach to evaluating side projects has shifted now that AI accelerates time to build—and why go-to-market remains the biggest bottleneck.They also explore why some companies still penalize failure, how team dynamics are evolving as PMs become more self-sufficient, and why embracing high-leverage work is more critical than ever. If you’re a PM, solopreneur, or product leader trying to navigate the new AI era, this episode is packed with honest takes and practical advice.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox 👇To support the podcast, please check out the links below:* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting April 22nd.* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.In this episode, we covered the following topics:* Insights from Tal’s survey on how PMs are (and aren’t) using AI prototyping tools* The common hurdles that prevent people from reaching “aha” moments with tools like Bolt and Replit* Why AI is making product management fun again—and how to use it to become a “double threat” or a “triple threat” PM* How Colin evaluates side projects by reverse-engineering go-to-market from the start* Why most AI-built projects still fail at distribution, not development* How internal incentives at big companies kill risk-taking and innovation* The evolving relationship between PMs, designers, researchers, and marketers as AI blurs boundaries* The importance of following your creative energy when working independently* Reframing productivity through the lens of leverage, not hours* And much more!If you’d like to watch the video of our conversation, you can catch that on YouTube:Links:* Colin Matthews: https://www.linkedin.com/in/colinmatthews-pm/* Tal Raviv: https://www.linkedin.com/in/talsraviv/* AI Prototyping for Product Managers: https://maven.com/tech-for-product/ai-prototyping-for-product-managers* Technical Foundations for Product Managers: https://maven.com/tech-for-product/tech-fundamentals* Build Your Personal PM Productivity System & AI Copilot: https://maven.com/tal-raviv/product-manager-productivity-system* Ben: https://www.linkedin.com/in/benerez/* Marc: https://www.linkedin.com/in/marcbaselga/If you enjoyed this conversation, please share it with a friend or colleague 👇Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:And here are some less recent favorites: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

In this discussion, John Cutler, Head of Product at Dotwork, and Joshua Herzig-Marx, a mentor for startups, dive into the transformative impact of AI on product development. John shares his innovative approach at an early-stage startup, emphasizing a platform-first mindset and the importance of adaptable tools. They explore the rise of new roles in AI-native organizations and the potential of simulations to reshape decision-making. This conversation offers valuable insights for product leaders eager to embrace the evolving tech landscape.

In a fascinating discussion, Steven Fabre, co-founder and CEO of Liveblocks, shares his insights on evolving collaboration in the age of AI. He dives into how AI serves as a collaborative partner, revolutionizing product design and enhancing user experience. Steven highlights the balance between human and AI interactions and the challenges of real-time, browser-based tools. He also touches on the significance of storytelling in leadership and maintaining authenticity in professional settings, providing a glimpse into the future of collaborative experiences.