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#68: Why authentic storytelling beats credentials | Charles Ruiz (Keynote Speaker, Founder & Executive Coach)

Jul 28, 2025
In this discussion, Charles Ruiz, an executive coach and keynote speaker, shares insights on the power of authentic storytelling in leadership. He reveals his mantra, "Presence over Preference," and introduces his transformative Four Cs framework: Core, Craft, Community, and Creativity. Charles emphasizes the importance of personal narratives over credentials, encouraging leaders to embrace their identities. He also discusses engaging audiences with personal anecdotes and the concept of running an 'identity marathon' to reconnect with one’s authentic self.
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ANECDOTE

Origin of "Presence over Preference"

  • Charles Ruiz coined "Presence over Preference" during a brand exercise in New York.
  • It means choosing to be present over what you prefer to be doing for better leadership and connection.
ADVICE

Social Media as Creative Love Notes

  • Use social media as a creative outlet to share meaningful moments with yourself and your family.
  • Frame posts as love notes to preserve presence while capturing memories.
ADVICE

Four Cs Framework for Presence

  • Apply the Four Cs: Core, Craft, Community, Creativity for intentional presence in life.
  • Use these to recalibrate and redefine performance beyond just work metrics.
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