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#46: How AI is blurring the line between Design and PM | Will Newton (Principal Product Architect @ Amplitude)
Feb 24, 2025
Will Newton, Principal Product Architect at Amplitude, brings a wealth of experience from Gusto and startups. He dives into how AI is reshaping product design and management. The conversation reveals the growing overlap between product managers and designers, driven by AI tools. Will discusses the importance of understanding user needs and the necessity for continuous learning. He advocates for a collaborative approach in product development, urging teams to prioritize real user data over aesthetics as they navigate these changes.
01:16:06
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Quick takeaways
- Mastering fundamental design principles such as user needs and psychology is essential for creating impactful designs, even as AI evolves the field.
- The blurring of roles among product managers, designers, and engineers encourages cross-disciplinary skills, fostering collaboration and dynamic problem-solving in product teams.
Deep dives
Understanding Core Design Principles
Designers should prioritize mastering fundamental design principles such as understanding user needs, psychology, hierarchy, and typography. These principles remain timeless and are essential for creating impactful designs. When designers can dissect their reactions to visual stimuli, they can use this critical thinking to iteratively improve their designs. This ongoing process of refinement is key to successful design, ensuring that outcomes can always evolve and enhance user experiences.
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