Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Will Newton, Principal Product Architect at Amplitude. With years of experience at companies like Gusto and Feather, Will shares insights into how AI is transforming the design world—from prototyping workflows to the evolving roles within product teams.

The conversation explores how AI tools are blurring roles between product managers, designers, and engineers while speeding up development cycles. If you're interested in AI's impact on product development, don't miss this episode!

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In this episode, we covered the following topics:

* How AI-powered prototyping tools are reshaping the design process

* Why the lines between PMs and designers are becoming increasingly blurred

* How AI is enabling individuals to do more, faster—and what that means for teams

* Why PMs and designers should embrace prototyping and design thinking

* How intuition, iteration, and focus remain essential in an AI-driven world

* The future of product roles as AI enhances both creativity and productivity

* And much more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Will Newton: https://www.linkedin.com/in/williamnewton/

* Will Newton’s X: https://x.com/willdjthrill

* Amplitude: https://amplitude.com/

* Early Day App: https://apps.apple.com/us/app/early-day/id6473308462

* ‘Give Away Your Legos’ by Molly Graham: https://review.firstround.com/give-away-your-legos-and-other-commandments-for-scaling-startups/

* Amplitude: https://amplitude.com/

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

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