Ken sits down with Hali Borenstein, CEO of Reformation, for this episode of The Retail Pilot - Leaders & Legends.BioHali Borenstein is the CEO of sustainable fashion brand Reformation. Hali has been with Reformation since 2014, when she joined the company as Director of Merchandising, and most recently served as President of the company prior becoming CEO.Under Hali’s leadership, Reformation has grown to 1,000 team members, over 40 retail locations and its international business has more than tripled. She has also overseen significant category expansion and product innovation during her tenure, establishing Reformation as a day-to-day wardrobe staple. Hali has accelerated the brand’s progress toward its lofty sustainability commitments, including Climate Positive by 2025 and a new commitment to be fully Circular by 2030.A native of Miami Beach, Florida, Hali received her BA from Duke and her MBA from the Stanford. In addition to her role at Reformation, she serves on the Board of Directors for Carter’s Inc. Hali currently lives in Los Angeles with her husband and their two daughters.SummaryHali Borenstein, CEO of Reformation, shares her journey in the retail industry, the growth of Reformation, and the unique store experience. She discusses the impact of a major investor, the company's growth strategy, and the innovative technology used in Reformation stores. In this conversation, Hali discusses Reformation's commitment to sustainability, their approach to sustainable fabrics, factory partnerships, circularity, vintage products, and marketing strategies. She also shares insights on leadership, mentors, and lessons learned from past decisions.TakeawaysHali's background in retail and her journey to becoming the CEO of ReformationThe impact of a major investor on Reformation's growth and expansionThe unique store experience and innovative technology used in Reformation storesReformation's mission is to bring sustainable fashion to everyone, and sustainability is at the core of their business practices.The majority of Reformation's products come from sustainable materials, and they are committed to minimizing the use of non-sustainable fabrics.Reformation's factory partnerships, commitment to circularity, and vintage product offerings align with their broader mission of sustainability.The company's marketing strategy focuses on building great content, brand awareness, and collaborations with influential figures and brands.Hali's leadership style is influenced by various mentors and lessons learned from different leaders, emphasizing the importance of asking questions and seeking expertise when needed.Chapters00:00Journey to Retail CEO03:10Impact of Major Investor10:41Innovative Store Experience and Technology13:34Growth Strategy and Expansion25:52Sustainable Fabrics and Circular Economy32:02Vintage Products and Circular Business Model34:44Innovative Marketing Strategies40:21Lessons in Leadership and Decision-MakingKeywordsretail, Reformation, CEO, growth strategy, technology, store experience, sustainability, investor, expansion, sustainability, sustainable fashion, supply chain, circularity, vintage, marketing, leadership, mentors, decision-makingHosted by Ausha. See ausha.co/privacy-policy for more information.