

Business Brain – The Entrepreneurs’ Podcast
Shannon Jean & Dave Hamilton
Two long-time small-business owners, Dave Hamilton and Shannon Jean, come to you each week to talk through the trials, success, pitfalls and tips it takes to successfully run a small business in today’s world. Hear real-world folks talk about real-world problems, letting you know not only what it takes to get it done but that you’re not alone in doing it!
Episodes
Mentioned books

Nov 20, 2024 • 26min
Once You Solve for Money
In this milestone episode, Dave Hamilton and Shannon Jean celebrate 600 episodes of Business Brain and reflect on their journey of adapting and evolving over the years. The conversation focuses on an insightful concept: “solving for money” and the mindset shifts that come with financial independence.
Key Takeaways:
The Meaning of Solving for Money: “Solving for money” is not about achieving a specific bank balance but developing a mindset of financial confidence. It’s the realization that you can generate income when needed, which often comes after successfully creating something on your own. Both hosts emphasize that solving for money brings flexibility and freedom rather than ease. It allows you to focus on what truly interests you.
Living Below Your Means: Shannon shares personal experiences of always living below his means, funding his lifestyle with profits instead of assets, and avoiding debt. This approach has helped him navigate challenges, including family expenses like weddings and college.
The $1,000 Brain Switch: Shannon describes the “brain switch” that flips the first time you independently earn significant money. This switch fosters confidence in your ability to generate income, even in the face of setbacks or failures.
The Danger of Complacency: The hosts discuss the risk of complacency when financial success leads to larger bank balances. They advocate for reinvesting profits into assets that generate income rather than spending on depreciating items like expensive cars or unnecessary luxuries.
Asset vs. Profit Mindset: Shannon and Dave stress the importance of turning profits into income-generating assets. They share examples, including investing in real estate and rental opportunities like RVs.
Mindset Over Money: The episode underlines that financial freedom is more about mindset than money. Shannon highlights how he’s felt “rich” most of his life due to the freedom to carve his own path, even during lean times.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #600 for Wednesday, November 20th, 2024
November 20th: National Absurdity Day
00:01:00 Six Hundred Episodes…w00t!
00:02:16 The mindset of solving for money
I’ve always felt rich even when I was objectively broke
Live below your means so that your revenue has a greater impact
Fund your lifestyle with profits, not assets
Scale up…and be willing to scale down
00:05:35 The Thousand Dollar Brain Switch
Once you realize you know how to make money
I can survive failure
00:10:33 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:12:05 SPONSOR: Incogni. Take your personal data back with Incogni! Use code BRAIN at incogni.com/brain and get 60% off an annual plan.
00:13:31 Success vs. Complacency
Look at your bank account(s) every day
Don’t Spend Assets
00:20:30 Comparing both of today’s topics
Get yourself a set of drums…and then send the rest into “asset-land”
It’s all mindset!
Turo Car Rental
RVShare
00:24:52 600 Outtro
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Nov 15, 2024 • 24min
Freedom or Flexibility - What's more important?
In this episode of Business Brain, hosts Dave Hamilton and Shannon Jean discuss the journey of transforming an idea into a business and the mindset shifts required for success. Reflecting on the story of Erica Beth Levin, they emphasize the importance of taking the first steps rather than waiting for perfect conditions. Hamilton and Jean use a baseball analogy to advocate for consistency and resilience over “home runs” in business, suggesting that getting “on base” frequently is more critical for long-term success.
They also delve into the concept of flexibility versus freedom in business. While freedom is elusive, flexibility allows business owners to time-shift their responsibilities, giving them control over their schedules and letting them prioritize family or personal interests. This flexibility, they argue, is often a powerful motivator and is valuable not only for business owners but also for employees in modern work environments.
The hosts also share their personal experiences with time-shifting and discuss the value of fostering a flexible work culture that empowers employees to manage their own time. They close by inviting listeners to share their stories on managing flexibility and accountability in business.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #599 for Casual Friday, November 15th, 2024
November 15th: National Direct-to-Consumer Day
00:01:21 Dissecting Globowl on Business Brain 599
Taking that step from idea to business
Moneyball Theory – how many times do they get on base?
Don’t Wait & Don’t Give Up
00:08:01 SPONSOR: Launch, run, and make your business official at LegalZoom.com — Promo code BBSHOW gets 10% off any business formation product.
00:09:51 SPONSOR: Notion combines project management with your docs, knowledge base, and AI. You can try it for free today at Notion.com/businessbrain.
00:11:31 Freedom vs. Flexibility
Prioritizing emergencies
Time-shifting
Building for yourself
Ultimate accountability is the differentiator
Business Brain Exponential Upside Opportunities
00:23:07 599 Outtro
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Nov 13, 2024 • 27min
Erica Bethe Levin, Founder and CEO of Globowl
In this episode of Business Brain, hosts Dave Hamilton and Shannon Jean interview Erica Beth Levin, founder of Global—a unique baby food brand aimed at solving the issue of picky eating by introducing children to diverse and flavorful foods early on. Inspired by her own children’s dietary journeys, Erica shares how she began serving her kids the same meals her family ate, from coconut curry to saffron dishes, challenging the norm of feeding children bland, allergen-free purees.
Erica discusses the practical challenges of launching a food business, from sourcing ingredients and packaging to scaling up with a remote team. She emphasizes the importance of networking—framing it as “community building”—and creating an advisory board to bridge knowledge gaps. Erica recounts her experience on Gordon Ramsay’s Food Stars, a journey sparked by her son’s encouragement. Filmed in London, the experience required her to delegate business operations, strengthening her ability to trust her team.
Throughout the episode, Erica offers advice to entrepreneurs, like surrounding yourself with experts, listening to customer feedback, and always planning ahead. She notes that while scaling a consumer product company (CPG) is challenging, it’s critical to stay innovative and responsive to market trends. In line with Global’s mission, she hints at future plans to expand their product line for adults, creating more opportunities for families to enjoy flavorful meals together.
The hosts wrap up by highlighting Erica’s inspiring journey and encouraging listeners to follow her company, Global, and connect with her on social media for more insights.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #598 for Wednesday, November 13th, 2024
November 13th: National Hug a Musician Day
Special Guest: Erica Bethe Levin from Globowl
00:01:30 A very picky first child spawns an idea!
Feeding everything, including allergens, to the next child
00:04:08 From my child…to all of your children!
00:05:20 Bringing the world to your kids through food
00:06:39 Surrounding yourself with people who know your industry better than you
00:07:35 Accidental Entrepreneur
Online and offline publishing
00:11:07 SPONSOR: Launch, run, and make your business official at LegalZoom.com — Promo code BBSHOW gets 10% off any business formation product.
00:12:59 SPONSOR: Notion combines project management with your docs, knowledge base, and AI. You can try it for free today at Notion.com/businessbrain.
00:14:38 Filming a reality show while
Erica Bethe Levin on Food Stars with Gordon Ramsay
00:16:45 Evolving your company in your absence
00:21:49 Request to be at your meetings
00:22:30 Use your resources
00:23:43 598 Outtro
Follow Globowl
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Nov 8, 2024 • 20min
Right Time to Retire + Don't Ignore First Steps
In this episode of Business Brain, hosts Dave Hamilton and Shannon Jean celebrate “International Talk About Money Day” while sharing valuable insights on retirement, entrepreneurship, and teaching effectively. They tackle a listener’s question about retirement, emphasizing the importance of defining retirement on your own terms. Both hosts share their experiences of transitioning out of traditional careers but continuing to pursue meaningful work, whether through new ventures or supporting nonprofits.
They also delve into the concept of simplifying and breaking down instructions when helping others, especially when teaching complex topics like buying liquidation products. They stress the importance of being thorough when teaching and using tools like Loom to create over-the-shoulder learning experiences. Shannon also shares the surprising news of Loom being acquired for $975 million, highlighting its value as a teaching tool.
Finally, the episode wraps up with encouragement to keep asking questions, leaving reviews, and pursuing a “charmed life” filled with flexibility and meaningful pursuits.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #597 for Casual Friday, November 8th, 2024
November 8th: International Talk Money Day
00:01:02 Business Brain Reviews 10/30/2024
Leave us a review!
00:02:07 Ed-When is the right time to retire?
How do you define retirement?
00:08:00 Focus on learning how to solve for money.
00:09:56 SPONSOR: Vanta. Vanta automates compliance for ISO 27001, SOC 2, GDPR, and more, saving you time and money — while helping you build customer trust. Save $1,000 at Vanta.com/brain
00:11:14 Don’t Ignore The First Steps
Loom
Loom sold for $975 million
00:18:17 597 Outtro
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Nov 6, 2024 • 22min
AI Copyright + Exponential Upside
In this episode of “Business Brain,” hosts Dave Hamilton and Shannon Jean discuss the implications of using AI-generated content in a corporate setting sparked by an email from a listener, Jeff. They explore the legal gray areas surrounding AI-generated works, especially regarding copyright and company ownership of AI-assisted creations. The hosts believe the legal response to AI often stems from fear of the unknown, as the copyright implications for AI-generated content have yet to be tested in court.
The hosts also discuss the often-overlooked upside of entrepreneurship: the “exponential upside.” Shannon likens entrepreneurship to casting a net, where small daily efforts eventually capture larger opportunities, sometimes dramatically changing an entrepreneur’s life. He emphasizes the importance of consistent effort, experimentation, and building infrastructure and skills rather than just chasing grand opportunities. Shannon shares that he’s preparing for what he believes could be the most profitable venture of his life, though it requires further skill development.
The episode also includes a sponsorship from Vanta, a company that automates security compliance, and the hosts encourage listeners to keep exploring entrepreneurial opportunities, sharing their success stories at feedback@businessbrain.show.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #596 for Wednesday, November 6th, 2024
November 6th: National Nacho Day
00:01:19 Jeff-Who owns the content created with help from AI?
ChatGPT is a great procrastination-killer
00:09:23 SPONSOR: Vanta. Vanta automates compliance for ISO 27001, SOC 2, GDPR, and more, saving you time and money — while helping you build customer trust. Save $1,000 at Vanta.com/brain
00:10:40 Exponential Upside of Being an Entrepreneur
Every business starts as a side hustle
Have a business that’s a sandbox
00:20:56 596 Outtro
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Nov 1, 2024 • 24min
AI Saved My Ass
In this episode of the Business Brain podcast, hosts Dave Hamilton and Shannon Jean share personal anecdotes to emphasize the importance of understanding one’s audience and leveraging AI tools to navigate tricky situations. Shannon shares a humorous experience with LED candles at vacation rentals, highlighting the unpredictability of guest behavior. Dave discusses a recent gig where he used ChatGPT in voice mode while driving to craft a response to a sound engineer he had a conflict with. This approach helped him achieve a positive outcome, which led to a broader discussion about using AI for customer service and problem-solving in business.
The hosts also explore the dynamics of relationships when one partner earns significantly more than the other, drawing on a recent article and reflecting on their own experiences. They emphasize that the right spouse can be a powerful support in an entrepreneur’s journey, whereas the wrong one can hinder progress. They encourage the audience to use AI in creative ways and remind listeners to reach out with their stories and feedback.
This episode’s sponsors include LegalZoom and Notion, which offer tools for business formation and productivity.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #595 for Casual Friday, November 1st, 2024
00:01:04 November 1st: Scented Candle Day
Also National Authors’ Day
00:02:14 Use ChatGPT voice to rehearse a custom script for your upcoming meeting
Non-Complementary Behavior
00:12:05 SPONSOR: Notion combines project management with your docs, knowledge base, and AI. You can try it for free today at Notion.com/businessbrain.
00:13:42 SPONSOR: Launch, run, and make your business official at LegalZoom.com — Promo code BBSHOW gets 10% off any business formation product.
00:15:24 The Right Spouse is a Force Multiplier…and the wrong one is a business-crusher
00:23:28 BB 595 Outtro
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Oct 30, 2024 • 23min
What's in Your Credibility Stack?
In this episode of Business Brain, Dave Hamilton and Shannon Jean tackle the delicate topic of politics in business, discussing whether or not businesses should share political views and how doing so can impact credibility. They share their thoughts on staying politically neutral, using an analogy to musicians and how their political stances can influence listeners’ perspectives.
The hosts also explore the importance of building and maintaining credibility in business. They dive into real-life examples of how over-delivering on promises and offering excellent service can build trust with customers. Shannon shares his experience selling handbags, highlighting how he gradually built credibility over time to increase sales.
Tune in to learn about the value of credibility in business, why it’s often best to keep politics out of your business communication, and how to create what the hosts call your “credibility stack.” This is a must-listen for entrepreneurs and business owners looking to build trust and ensure long-term success.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #594 for Wednesday, October 30th, 2024
October 30th: National Checklist Day
00:01:38 Let’s Talk About Talking About Politics
Sonos
00:10:02 SPONSOR: Notion combines project management with your docs, knowledge base, and AI. You can try it for free today at Notion.com/businessbrain.
00:11:37 SPONSOR: Launch, run, and make your business official at LegalZoom.com — Promo code BBSHOW gets 10% off any business formation product.
00:13:20 Credibility and how to prove it
Jeff Bezos “No One Trusts The Media”
What’s In Your Credibility Stack?
00:22:19 BB 594 Outtro
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Oct 25, 2024 • 24min
Family Business Dinner Table Lessons
In this episode of Business Brain, hosts Dave Hamilton and Shannon Jean discuss insights from their recent guest, Michael Prendamano, who introduced his bin store concept. The store operates with a unique pricing model where the price of items decreases each day until sold. They explore how this innovative approach adds value for both customers and suppliers, emphasizing customer service at every level.
Dave and Shannon also discuss their experiences running family businesses, sharing stories about hiring family members, building trust, and maintaining professionalism in family business dynamics. They highlight the importance of treating all team members equally and the benefits of sharing entrepreneurial lessons at the dinner table. The episode wraps up with a nod to the value of family and business integration while keeping a focus on respect and clear boundaries.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #593 for Casual Friday, October 25th, 2024
October 25th: World Pasta Day
00:01:17 Dissecting the Bin Store with Michael Predamano, Business Brain 592
Bring value to your customers and your vendors
Make customer service your noble cause
Every business is in the Customer Service business
00:06:45 SPONSOR: Vanta. Vanta automates compliance for ISO 27001, SOC 2, GDPR, and more, saving you time and money — while helping you build customer trust. Save $1,000 at Vanta.com/brain
00:08:12 Turns Out I’m Running a Family Business
The Value of Dinner Table Lessons
00:23:26 BB 593 Outtro
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Oct 23, 2024 • 23min
Michael Prendamano - The Bin Store
In this episode of Business Brain, Dave Hamilton and Shannon Jean talk with Michael Prandamano, founder of The Bin Store. Michael shares his journey from starting out with retail arbitrage in his backyard storage shed to operating two successful bin store locations moving over 1.75 million items annually. The Bin Store offers a unique pricing model where everything starts at $6 on “restock days” and gradually decreases throughout the week, making it a treasure hunt for customers.
Michael discusses the challenges of scaling his business, managing inventory, negotiating leases, and employing effective guerrilla marketing strategies to attract customers. He emphasizes the importance of delivering value to customers and leveraging his past experiences to make strategic decisions. Michael also offers insights into the sourcing process, where he buys truckloads of returned products without delving into specific manifests, trusting in the cost-per-piece model to ensure profitability. The episode showcases the creativity, adaptability, and customer-focused mindset needed to thrive in retail liquidation.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #592 for Wednesday, October 23rd, 2024
October 23rd: National Slap Your Coworker Day
00:02:00 Special Guest: Michael Prendamano – The $6 Bin Guy
Started in the shed, then the garage, and the living room
Began with selling things he owned, compartmentalizing to different online stores
Then started buying palettes
And the “Death Pile” started growing…things he couldn’t sell online
00:07:21 SPONSOR: Vanta. Vanta automates compliance for ISO 27001, SOC 2, GDPR, and more, saving you time and money — while helping you build customer trust. Save $1,000 at Vanta.com/brain
00:08:47 So… in-person it is!
Over 60 employees
“What kind of value are we delivering to the customer?” Make that the focal point
00:10:28 If I’m going to do it, go big
Be aware of risk aversion
BinStore Brands – Parent company
Entities set up for each individual store
Another entity for the palette business
Run a P&L every week
00:14:23 The 6-6-5-4-3-2-1 pricing model
It’s about piece-count
Treasure hunters come in first, but then it’s just bargain bin
“And that buys a customer for life”
00:18:40 Finding suppliers for items like this
00:19:59 Customer acquisition is a multi-pronged approach
Flyers
YouTube
SEO
Facebook – Static photos are more valuable than videos. Wet the appetite of the treasure hunters
00:22:18 BB 592 Outtro
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Oct 18, 2024 • 21min
"Tells" of Successful People
In this episode of Business Brain, Dave and Shannon discuss a variety of topics, starting with the expansion of Spirit Halloween stores into the Christmas season with Spirit Christmas, highlighting the pop-up retail model’s risk-managed approach. They then dive into Michael Girdley’s list of “11 tells of successful people,” exploring traits like clarity of speech, the ability to take action, and a willingness to take risks and be introspective. Shannon shares his own experiences with entrepreneurial challenges, including a software business failure that led to a successful book.
The hosts also emphasize the importance of unfailing self-belief and optimism while discussing how successful people make hard tasks look easy and seek to align compensation with their contributions. The episode includes a sponsorship message from Shopify, underscoring its role in helping entrepreneurs sell products effectively.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #591 for Casual Friday, October 18th, 2024
October 18th: National Necktie Day
00:01:19 Spirit Halloween stays open with a new sign…Spirit Christmas!
00:04:11 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:06:21 Michael Girdley-11 Tells of Successful People
Clarity of speech
Two Marshmallow Thinkers
Cheap Cars
Introspective by Nature
Bias to action
Super responsive
Make hard things look easy
Intellectual honesty
Game selection
Want to be compensated for contribution
Unfailing self-belief and optimism
00:18:15 Being able to frame your failures
00:20:01 BB 591 Outtro
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