Business Brain – The Entrepreneurs’ Podcast Erica Bethe Levin, Founder and CEO of Globowl
In this episode of Business Brain, hosts Dave Hamilton and Shannon Jean interview Erica Beth Levin, founder of Global—a unique baby food brand aimed at solving the issue of picky eating by introducing children to diverse and flavorful foods early on. Inspired by her own children’s dietary journeys, Erica shares how she began serving her kids the same meals her family ate, from coconut curry to saffron dishes, challenging the norm of feeding children bland, allergen-free purees.
Erica discusses the practical challenges of launching a food business, from sourcing ingredients and packaging to scaling up with a remote team. She emphasizes the importance of networking—framing it as “community building”—and creating an advisory board to bridge knowledge gaps. Erica recounts her experience on Gordon Ramsay’s Food Stars, a journey sparked by her son’s encouragement. Filmed in London, the experience required her to delegate business operations, strengthening her ability to trust her team.
Throughout the episode, Erica offers advice to entrepreneurs, like surrounding yourself with experts, listening to customer feedback, and always planning ahead. She notes that while scaling a consumer product company (CPG) is challenging, it’s critical to stay innovative and responsive to market trends. In line with Global’s mission, she hints at future plans to expand their product line for adults, creating more opportunities for families to enjoy flavorful meals together.
The hosts wrap up by highlighting Erica’s inspiring journey and encouraging listeners to follow her company, Global, and connect with her on social media for more insights.
- 00:00:00 Business Brain – The Entrepreneurs’ Podcast #598 for Wednesday, November 13th, 2024
- November 13th: National Hug a Musician Day
- Special Guest: Erica Bethe Levin from Globowl
- 00:01:30 A very picky first child spawns an idea!
- Feeding everything, including allergens, to the next child
- 00:04:08 From my child…to all of your children!
- 00:05:20 Bringing the world to your kids through food
- 00:06:39 Surrounding yourself with people who know your industry better than you
- 00:07:35 Accidental Entrepreneur
- Online and offline publishing
- 00:11:07 SPONSOR: Launch, run, and make your business official at LegalZoom.com — Promo code BBSHOW gets 10% off any business formation product.
- 00:12:59 SPONSOR: Notion combines project management with your docs, knowledge base, and AI. You can try it for free today at Notion.com/businessbrain.
- 00:14:38 Filming a reality show while
- 00:16:45 Evolving your company in your absence
- 00:21:49 Request to be at your meetings
- 00:22:30 Use your resources
- 00:23:43 598 Outtro
- Follow Globowl
- Subscribe to the show
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- Call/Text: (567) 274-6977
- X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
- LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
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