
Business Brain – The Entrepreneurs’ Podcast
Two long-time small-business owners, Dave Hamilton and Shannon Jean, come to you each week to talk through the trials, success, pitfalls and tips it takes to successfully run a small business in today’s world. Hear real-world folks talk about real-world problems, letting you know not only what it takes to get it done but that you’re not alone in doing it!
Latest episodes

Apr 18, 2025 • 23min
FridAI - Prompts and Blind Spots
An AI update from the hosts of the Business Brain podcast. Two powerful prompts to keep you from being left behind and a prompt to analyze your blind spots. Join us!
00:00:00 Business Brain – The Entrepreneurs’ Podcast #641 for Casual Friday, April 18th, 2025
April 18th: Lineman Appreciation Day
00:02:34 America Turner-Use AI to help you learn to use AI
“I work in [insert your field]. I’ve made a career as a [insert your job title]. How will AI disrupt my progress, and what skills will it replace?”, then…
“What can I do in the next 6, 12, or 18 months to use AI to grow my career?”
00:05:49 AI Voice is Patient
00:08:39 SPONSOR: SelectQuote — Get the right life insurance for YOU, for LESS, at selectquote.com/businessbrain.
00:09:44 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:10:57 ChatGPT now lets you reference chat histories
“Now that you can remember everything I’ve ever typed here, point out my top five blind spots.”
Die With Zero
00:22:23 Business Brain 641 Outtro
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Apr 16, 2025 • 25min
Collin Rutherford of Founder Brands
Colin Rutherford joins the Business Brain podcast to share his entrepreneurial journey. Starting as a Division I hockey player at Dartmouth, he launched Greenbox Storage, a summer storage service for college students. Despite balancing 30 hours a week of hockey and Ivy League academics, he learned critical time management skills and grew the business to 23 schools. He discusses the challenges of scaling too fast—tripling branches in a year led to losses at multiple locations, teaching him the importance of measured growth and profit focus.
Colin also talks about going viral on X with a post that reached 62 million views, which helped him monetize and gain visibility. He emphasizes consistency, experimentation, and borrowing proven strategies from others as keys to growing on social media. He’s posted over 18,000 times and follows a strategy influenced by Justin Welsh’s content model.
Colin now runs Greenbox Storage and Founder Brands, a digital marketing and personal branding agency helping entrepreneurs grow their online influence. He highlights the importance of building a great remote team and using tools like Google Workspace, Slack, and AI to manage content and operations. He credits his parents for instilling discipline and drive and leaves listeners with advice: start before you’re ready, learn by doing, and surround yourself with smart people to scale successfully.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #640 for Wednesday, April 16th, 2025
April 16th: Wear Pajamas To Work Day
00:01:31 Guest Co-host Collin Rutherford from Business Blitz Podcast
Being monetized on X
Recruited to play D1 Hockey at Dartmouth
Started Greenbox Storage in Dartmouth
00:04:42 Time Management running a business while being a D1 athlete
00:07:14 Selling a portion of your business to bring on a partner
00:08:46 SPONSOR: SelectQuote — Get the right life insurance for YOU, for LESS, at selectquote.com/businessbrain.
00:09:51 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:11:04 Shannon’s best practices means… copying Collin!
00:11:54 Social media: post content that attracts the algorithm, then people will see your valuable content
“I’m not that smart, guys.”
Justin Welsh’s Content Flywheel on X
When is it time to pivot and try something different?
00:14:49 It’s important to make mistakes
00:15:11 Grew from 6 branches to 18 branches in one year
We didn’t have any understanding how to find good schools
00:16:41 Unpacking the mindset of success
The never-ending pursuit of personal growth
00:20:08 Starting FounderBrands
00:21:17 Tools to use
Google Workspace
Slack
00:23:15 Have a great team
To Scale a business, you have to put the right people in the right places
00:24:51 Business Brain 640 Outtro <https://businessbrain.show/>
Follow Collin_Ruth89 on X
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Apr 11, 2025 • 21min
The Positive Learning Framework + FridAI
Discover the transformative power of mindset and self-talk as the hosts reflect on the shift from regret to gratitude. Learn how positive language can enhance relationships and boost confidence in business. Dive into the exciting world of AI, specifically the new features of ChatGPT 4.0, showcasing its role as a creative collaborator. The discussion touches on the necessity of adapting to technological changes, spotlighting unique concepts like 'vibe coding' that simplify app development for everyone. Tune in for insights that inspire growth and innovation!

Apr 9, 2025 • 22min
The Billionaire Perspective
In this episode of Business Brain, Dave Hamilton and Shannon Jean kick things off with a humorous nod to International ASMR Day before diving into key business tips. Dave shares insights from the Podcast Movement Evolutions conference, emphasizing the importance of identifying where your industry engages online—like how the podcast ad industry is active on LinkedIn. By interacting there for just 30 minutes a day, he significantly boosted connections and created new business opportunities.
They also stress the value of joining conversations without immediately pitching—just genuinely engaging first. Tools like Seamless.ai are recommended for finding email contacts when LinkedIn messages don’t get responses.
Another pro tip: pass on credit card fees (3%) to customers in B2B settings. Dave reports zero pushback when doing so and shares how credit card reward points made such fees worth paying in his own car purchase experience.
The show wraps with a powerful conversation about imposter syndrome. Shannon recounts chatting with a billionaire who admired Shannon’s freedom-focused “lifestyle business.” This conversation reminded both hosts (and listeners) that success is subjective—wealth isn’t just about money but also about time, freedom, and joy. The key takeaway: compare yourself only to your past self, not others.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #638 for Wednesday, April 9th, 2025
00:01:17 April 9th: International ASMR Day
00:02:04 LinkedIn…Find where your industry is!
Seamless.ai
00:08:57 Tip: Add 3% for all credit card transactions.
00:12:22 SPONSOR: Rogue Amoeba Software makes some of the best Mac Audio software on the planet, and we couldn’t produce BB this way without it! Just visit MacAudio.com/Brain and use code BRAIN to save 20% on anything they make. Download free trials, then buy online to receive the discounted price.
00:13:37 BB Review Mar 9 2025
00:14:48 Pro Tip: Share your story with a billionaire and then listen and watch.
00:19:46 Imposter Syndrome
00:21:29 Business Brain 638 Outtro
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Apr 4, 2025 • 20min
The Consultant Trap
Dave and Shannon discuss the “consulting trap”—the cycle where coaches or consultants trade time for money and get hooked on the immediate gratification of helping people, like feeling like Superman. Dave shares his own experience getting stuck in it and warns that it’s not scalable. Shannon agrees, saying he’s early in his coaching business and is already feeling the limits of one-on-one work. He’s working on solving this by automating, hiring help, building curriculum, creating group programs, and selling digital products. He started by offering free coaching to test the waters and quickly saw demand. They talk about how rewarding it is emotionally but emphasize the need to systematize the business to avoid burnout and maximize impact without tying everything to hours worked.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #637 for Casual Friday, April 4th, 2025
April 4th: National Walk to Work Day
00:01:20 The Consulting Trap
00:06:15 Productize Your Knowledge
00:07:40 Build Curriculum
Gumroad
00:12:06 Beware the Superman Effect
00:14:13 Start…and Learn!
But beware the Superman effect
00:19:03 Business Brain 637 Outtro
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Apr 2, 2025 • 19min
Own Your Content
Dave Hamilton and Shannon Jean open the episode with a light chat about peanut butter and jelly sandwiches. Dave then shares insights from attending South by Southwest (SXSW), focusing on a documentary called Strange Journey: The Story of Rocky Horror. Initially intending to cover it for his music podcast, Dave realizes the documentary offers a deeper business lesson.
The film covers how Rocky Horror started as a stage musical in London, became popular, moved to L.A., and was eventually turned into a low-budget movie. It initially flopped, but the creators noticed college students were the ones staying to watch. Instead of giving up, they pivoted to midnight showings and built an audience, which turned it into the longest-running movie ever.
The main business takeaway: own your content. Richard O’Brien, who wrote and starred in the musical, was advised not to sell the rights. That ownership turned into a valuable long-term annuity, with the Rocky Horror franchise eventually earning an estimated $500 million through box office, merchandise, licensing, and more.
They end by emphasizing that audiences create cults—not producers—and reiterate the importance of retaining ownership of your creations. Shannon also teases a story about a billionaire conversation for a future episode.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #636 for Wednesday, April 2nd, 2025
00:01:00 April 2nd: National Peanut Butter & Jelly Day
00:03:43 Review Strange Journey: The Story of Rocky Horror (from SXSW)
00:17:06 John Fogerty @ SXSW
00:18:33 Business Brain 636 Outtro
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Mar 28, 2025 • 20min
Automate Everything
In this episode of Business Brain, hosts Dave Hamilton and Shannon Jean celebrate National Hot Tub Day by discussing how hot tubs help them decompress and unplug. They transition into AI and automation, sharing practical Gmail tips—like using built-in templates for quick replies and the “+” email trick for tracking sign-ups and spam.
They discuss the benefits of small automations, like smart lighting and motion-activated garage lights, which save time and mental energy. Shannon emphasizes using tools like Calendly to automate appointments and streamline client interactions, even incorporating automated sequences for paid consulting calls. Dave encourages listeners to start automating simple tasks and scale up, using tools like ChatGPT for guidance.
They wrap up by urging listeners to think constantly about what they can automate to reclaim time and focus, promising more tips in future episodes and inviting feedback and automation ideas from their audience.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #635 for Casual Friday, March 28th, 2025
00:01:07 March 28th: National Hot Tub Day
00:02:25 More Gmail Tips
Gmail Templates
Plus Addressing
00:07:41 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:08:53 SPONSOR: Rogue Amoeba Software makes some of the best Mac Audio software on the planet, and we couldn’t produce BB this way without it! Just visit MacAudio.com/Brain and use code BRAIN to save 20% on anything they make. Download free trials, then buy online to receive the discounted price.
00:10:31 KDU472-BB Review
00:12:23 FridAI: Automate Everything (your lights, your workflows, everything)
00:15:34 Using Calendly to automate appointments on your calendar (use different types of calls!)
00:19:28 Business Brain 635 Outtro <https://businessbrain.show/>
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Mar 26, 2025 • 23min
Everyone is a Customer
Dave Hamilton and Shannon Jean open episode 634 of the Business Brain podcast by sharing personal updates and diving into a frustrating customer service story from Shannon. He explains his negative experience with Bluehost, a company he used for domain management. After being hacked and receiving poor support with constant upselling, he moved his sites elsewhere but left domains with Bluehost, which later caused major DNS issues. Bluehost reset his DNS records after ending his hosting plan, leaving his business offline for days and requiring a tedious domain transfer process. Dave empathizes and recommends Cloudflare as a better DNS and registrar solution.
The conversation transitions into a key business principle: everyone is a customer — not just those who buy from you. They emphasize that employees, suppliers, vendors, attorneys, accountants, and delivery drivers should all be treated with the same attention and care as paying customers. Building good relationships and being kind leads to better service, loyalty, and faster support when needed. Shannon encourages business owners to show appreciation, stay in regular communication, and make positive impacts on everyone around them. They close by urging listeners to adopt this mindset and share their experiences.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #634 for Wednesday, March 26th, 2025
March 26th: Live Long and Prosper Day
00:01:11 First official Shannon Wears Shorts day of 2025
00:01:37 The Worst Customer Service Experience
Bluehost
Eversite
00:08:22 Dave’s advice: Use Cloudflare Domain Registrar
00:10:23 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:11:35 SPONSOR: Rogue Amoeba Software makes some of the best Mac Audio software on the planet, and we couldn’t produce BB this way without it! Just visit MacAudio.com/Brain and use code BRAIN to save 20% on anything they make. Download free trials, then buy online to receive the discounted price.
00:13:14 Everyone Is a Customer
Your Employees
Your Suppliers
Your Vendors
Even Your Attorneys
And, of course, your Customers (aka the people who spend money with you)
This is an attention game
00:21:12 Teach your employees this concept, too
00:22:14 Business Brain 634 Outtro
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Mar 21, 2025 • 24min
FridAI - GPT vs. Perplexity, Zoom AI and Bluesky
Business Brain episode 633 celebrates Twitter Day and discusses Blue Sky, a decentralized social network originally started as a project within Twitter by Jack Dorsey and now run by Jay Graber.
The show then moves to AI topics, emphasizing that people won’t be replaced by AI but by people who use AI. They discuss how AI has enhanced their workflow, especially with creating podcast images and using tools like Zoom’s AI summaries to generate meeting action items automatically. They also compare ChatGPT with Perplexity, noting Perplexity’s more detailed, direct answers.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #633 for Casual Friday, March 21st, 2025
March 21st: Twitter Day (also National Common Courtesy Day)
00:01:07 Lessons from Bluesky’s Jay Graber SXSW Keynote
00:11:07 SPONSOR: SelectQuote — Get the right life insurance for YOU, for LESS, at selectquote.com/businessbrain.
00:12:32 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:13:49 FridAI, the weekly AI segment
00:17:03 Zoom AI
00:20:25 Perplexity vs. ChatGPT
00:23:36 Business Brain 633 Outtro
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Mar 19, 2025 • 26min
Your Customers are Expecting to be Disappointed
In this episode of Business Brain, Dave Hamilton and Shannon Jean reflect on the unpredictable yet inspiring nature of South by Southwest and dive into two key business lessons: first, that customers today often expect to be disappointed — creating a powerful opportunity for businesses to stand out by exceeding expectations with clear communication, fast responses, and proactive service; and second, the surprising value of sabbaticals, where intentional, long-term breaks not only refresh individuals but also strengthen businesses by forcing better systems and planning.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #632 for Wednesday, March 19th, 2025
March 19th: Small Business Development Centers Day (also International Client’s Day)
00:01:09 SXSW Platinum Pass seems purpose-built for Dave
00:03:18 Customers are expecting to be disappointed.
Opportunity: Delightfully surprise your customers!
How much would you pay to get that negative review removed?
00:08:50 SPONSOR: SelectQuote — Get the right life insurance for YOU, for LESS, at selectquote.com/businessbrain.
00:10:13 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:11:31 Navigating Sabbaticals and Career Breaks — SXSW Session with Happiness Lab and DJ DiDonna
The Power of Planning Your Future Sabbatical
00:25:12 Business Brain 632 Outtro
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