

Business Brain – The Entrepreneurs’ Podcast
Shannon Jean & Dave Hamilton
Two long-time small-business owners, Dave Hamilton and Shannon Jean, come to you each week to talk through the trials, success, pitfalls and tips it takes to successfully run a small business in today’s world. Hear real-world folks talk about real-world problems, letting you know not only what it takes to get it done but that you’re not alone in doing it!
Episodes
Mentioned books

Oct 16, 2024 • 22min
Risk is a Competitive Advantage
In this episode of Business Brain, Dave and Shannon dive into several topics, including wedding planning insights, tools for managing emails effectively, and the concept of risk aversion in entrepreneurship. They discuss how tools like SaneBox can streamline email management by filtering out non-essential emails and setting reminders to ensure timely follow-ups, particularly for entrepreneurs and salespeople. They also explore the importance of taking risks as an entrepreneur, highlighting that overcoming risk aversion and pushing boundaries is key to growth. The discussion touches on how risk-taking can be a competitive advantage and how breaking conventional rules often drives successful businesses.
The episode also features a sponsorship segment by Shopify, where Dave shares his experience using Shopify for one of his businesses and how it significantly simplified selling merchandise worldwide. They conclude by encouraging listeners to reflect on their own risk-taking behavior and share their thoughts.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #590 for Wednesday, October 16th, 2024
October 16th: Global Cat Day
00:02:16 Planning weddings the RIGHT way
00:03:53 I use SaneBox, What about you?
SaneReminders
00:09:36 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today! <https://shopify.com/businessbrain>
00:11:29 Risk Is a Competitive Advantage
eBay Financing
Kabbage Financing
“Have the courage to suck at something new.”
How to pronounce GIF
00:21:12 BB 590 Outtro
Subscribe to the show
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
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The post Risk is a Competitive Advantage – Business Brain 590 appeared first on Business Brain - The Entrepreneurs' Podcast.

Oct 11, 2024 • 24min
Smaller Budget = More Headaches
In this episode of Business Brain, hosts Dave Hamilton and Shannon Jean explore AI’s impact on business practices. They introduce “AI IRL,” sharing how they use tools like Freepik for generating visuals and Cast Magic for transforming content efficiently. The conversation addresses client relations, focusing on the influence of budget sizes and the importance of clear communication. They highlight the balance between providing quality service and managing expectations while inviting listeners to share their own experiences with AI. The episode wraps up with actionable insights on leveraging AI tools and enhancing client interactions.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #589 for Casual Friday, October 11th, 2024
October 11th: National Spread Joy Day
00:01:18 AI IRL: Freepik AI Image Creation
Spotify Poll: How often are you using AI in your business?
00:05:53 SPONSOR: Notion combines project management with your docs, knowledge base, and AI. You can try it for free today at Notion.com/businessbrain.
Castmagic
00:07:37 Candidly, not Honestly
00:11:13 Small Budgets, More Frustration
Be aware of the percentage of a client’s budget that they are spending on you.
00:18:02 Be aware of getting jaded about your customers
“I compartmentalize my time”
00:23:41 BB 589 Outtro
Subscribe to the show
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
Facebook: Dave Hamilton, Shannon Jean, & Business Brain
The post Smaller Budget = More Headaches – Business Brain 589 appeared first on Business Brain - The Entrepreneurs' Podcast.

Oct 9, 2024 • 17min
In Your Neighborhood + Poshmark Fee Structure
In this episode of Business Brain, we explore the evolving landscape of online selling, focusing on the recent changes to Poshmark’s fee structure. I share my experiences from building a successful handbag business on the platform, discussing how the new tiered fees—which can drop sellers’ earnings to as low as 5.9%—may impact buyer behavior and seller strategies. We analyze the potential consequences of introducing buyer fees and how this shift aims to attract high-ticket sellers while navigating current market trends. Additionally, I address the need for businesses to adapt to changes quickly, especially with the important Q4 season approaching. We conclude by considering dynamic pricing strategies and encourage listeners to share their experiences with the new fee structure and how they plan to adjust their selling practices.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #588 for Wednesday, October 9th, 2024
00:01:00 October 9th: International Beer & Pizza Day
Cafe Dell’Arte Chicken Parm Pepperoni Pizza
00:02:04 “We’re In Your Neighborhood”
CBDfx.com
00:06:50 SPONSOR: Notion combines project management with your docs, knowledge base, and AI. You can try it for free today at Notion.com/businessbrain.
00:08:38 Just One More
Poshmark’s fee changes (used to be 20%, now 6% plus additional)
Fees calculated post-shipping and tax
Shannon’s Poshmark Fees Post
Reddit analysis of Poshmark’s new fees
00:16:36 BB 588 Outtro
Subscribe to the show
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
Facebook: Dave Hamilton, Shannon Jean, & Business Brain
The post In Your Neighborhood + Poshmark Fee Structure — Business Brain 588 appeared first on Business Brain - The Entrepreneurs' Podcast.

Oct 4, 2024 • 21min
Lifetime SEO
In this episode of Business Brain, we examine travel dynamics and the lessons learned through family trips. Dave shares insights from his Disney World experience, emphasizing the importance of adapting expectations for diverse family needs.
Shannon recounts his New York City journey, highlighting time management strategies and innovative solutions like a three-wheeled walker for his mother.
The discussion covers resource management in high-demand environments, particularly with systems like Disney’s Lightning Lane, and the value of upfront planning for long-term satisfaction. Shannon introduces the concept of lifetime SEO, urging authenticity in our online presence. The episode wraps up with a reflection on strategic thinking and adaptability in navigating life’s challenges.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #587 for Casual Friday, October 4th, 2024
October 4th: National Body Language Day
00:00:49 Managing your own expectations
00:02:21 The value to you of teaching others to use their Business Brain
Use Disney Lightning Lane
Fall in love with problem solving
00:12:03 Give yourself permission to be a VIP!
00:14:45 The Value of Lifetime SEO
Google’s NotebookLM
00:20:27 BB 587 Outtro
Subscribe to the show
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
Facebook: Dave Hamilton, Shannon Jean, & Business Brain
The post Lifetime SEO – Business Brain 587 appeared first on Business Brain - The Entrepreneurs' Podcast.

Sep 27, 2024 • 19min
AI Update + Explain Your Business
In this episode of Business Brain, Dave and Shannon discuss the intersection of AI and entrepreneurship. Shannon shares his transition from traditional search engines to AI tools like ChatGPT, highlighting practical applications for small businesses. The conversation covers the advancements in AI that enhance creative processes and how Apple Intelligence aids in information management.
Shannon reflects on his journey to building a media company focused on consulting and knowledge-sharing, emphasizing the value of community in coaching. They conclude by urging entrepreneurs to embrace AI technology and remain adaptable in a changing marketplace.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #586 for Casual Friday, September 27th, 2024
September 27th: Morning Show Hosts Day
00:01:10 What are you doing with AI?
ChatGPT in the car
Apple Intelligence on my iPhone with Beta software
Creating Images – tip: tell it “no words are necessary, I’ll add those later.”
Programming
00:09:59 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:12:05 Dave to Shannon: What *is* your new business?
A ME-dia company, productizing one’s knowledge
00:18:45 BB 586 Outtro
Subscribe to the show
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
Facebook: Dave Hamilton, Shannon Jean, & Business Brain
The post AI Update + Explain Your Business – Business Brain 586 appeared first on Business Brain - The Entrepreneurs' Podcast.

Sep 25, 2024 • 15min
Hiring Risk vs. Investment
In this episode of Business Brain, we examine the importance of organizational charts for enhancing efficiency and communication, even for solopreneurs. We discuss how defined roles facilitate quicker problem-solving and smoother operations.
We also analyze the strategic implications of hiring new sales representatives, weighing options for financing these positions. Additionally, we explore when to shift client accounts from “house accounts” to those needing active management, emphasizing the balance between rewarding sales personnel and sustainable business practices.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #585 for Wednesday, September 25th, 2024
September 25th: National Daughters Day
00:00:59 Org Chart Upgrade to an Accountability Chart
Adding responsibilities
Maximize Efficiency
00:04:30 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:06:02 Business Therapy: Hiring Out of Cash Flow vs. War Chest
Value: Freeing up YOUR time
00:10:27 Managing “House” Accounts vs. Business Development
00:14:12 BB 585 Outtro
Subscribe to the show
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
Facebook: Dave Hamilton, Shannon Jean, & Business Brain
The post Hiring Risk vs. Investment – Business Brain 585 appeared first on Business Brain - The Entrepreneurs' Podcast.

Sep 20, 2024 • 21min
Being Intentional with Your Time
In this episode of Business Brain, we discuss strategies for managing a diverse social media presence effectively. By mastering one platform at a time, we can foster genuine engagement and tailor content to specific audiences. We highlight the value of delegation through a content manager, which eases the burden of content creation while preserving authenticity.
We also explore the importance of intentionality in commitments, sharing my experience stepping back from a draining volunteer role. This underscores the need to align our choices with personal values and professional goals. Ultimately, we emphasize mindful time allocation and encourage listener feedback to foster community engagement as we navigate the ongoing journey of business growth.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #584 for Casual Friday, September 20th, 2024
September 20th: National String Cheese Day
00:01:00 Social Media Approach: Shotgun or Sniper?
Divide and Conquer: One channel at a time
Michael Girdley on X – Weekly Interview to Create the Content
CastMagic
00:09:04 SPONSOR: Keeper. Track expenses, find deductions, and get a bigger tax refund. Get 10% off @Keeper.tax at keepertax.com/business! #keepertaxpod
00:10:43 Being Intentional With Your Time
Are you an energy monster?
Always maintain a bias to action!
Selling Yourself on Quitting
00:20:36 BB 584 Outtro
Subscribe to the show
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
Facebook: Dave Hamilton, Shannon Jean, & Business Brain
The post Being Intentional with Your Time – Business Brain 584 appeared first on Business Brain - The Entrepreneurs' Podcast.

Sep 18, 2024 • 20min
How You Present an Idea is as important as the Idea Itself
In this episode of Business Brain, we explore the art of effective idea presentation, using vacation rental maintenance as a case study to underscore stakeholder engagement. We discuss the financial benefits of full-time employees versus contractors and introduce the “two-week experiment” to foster buy-in.
We highlight the significance of body language, eye contact, and humor in communication, sharing personal experiences to illustrate engagement techniques. We wrap up with a call for listeners to share their own tips, emphasizing the importance of leaving audiences wanting more.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #583 for Wednesday, September 18th, 2024
September 18th: Rice Krispie Treat Day
00:01:30 Hiring an employee vs. a string of contractors
Vacation vs. Business
Vacation Rentals Business
00:06:41 SPONSOR: Keeper. Track expenses, find deductions, and get a bigger tax refund. Get 10% off @Keeper.tax at keepertax.com/business! #keepertaxpod
00:08:18 How You Present Ideas is Just as Valuable As the Idea
Two Week Experiment
Present Ideas Interactively
Loom
Learn to Take Up Space – Be a Longneck
Always Leave Them Wanting More
Two Hour Cocktail
Laugh and smile with your audience
Find connection moments
00:19:47 BB 583 Outtro
Subscribe to the show
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
Facebook: Dave Hamilton, Shannon Jean, & Business Brain
The post Presenting Ideas – Business Brain 583 appeared first on Business Brain - The Entrepreneurs' Podcast.

Sep 13, 2024 • 21min
Are You Coachable?
In this episode of Business Brain, we examine coachability and its vital role in personal and professional growth. Building on insights from Dan Magazoo of Ride the Wave, we discuss the shift towards rapid scaling in entrepreneurship and the essential qualities of a coachable person, such as self-awareness and accountability.
We share anecdotes illustrating how owning mistakes can foster a positive learning environment while also highlighting the importance of optimism in engaging with mentorship. Ultimately, we emphasize that embracing coachability not only enhances individual growth but also strengthens team dynamics. Tune in to reflect on your own coachability and its impact on your success.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #582 for Casual Friday, September 13th, 2024
00:00:46 September 13th: Programmers Day
00:01:12 Protecting your business vs. Scaling your business
Dissecting Business Brain 581 with Daniel Magazu
Starting off based upon commission instead of just giving it away for free
00:05:00 Are you coachable?
Are you willing to admit you don’t know how to do something? Or are you more apt to just learn how to do it yourself?
00:08:49 Hire people who are coachable
Ask potential hires: What don’t you know? What are you interested in knowing?
Are you comfortable being accountable…or are you interested in blaming someone else?
Ed Asner Nuclear Reactor SNL Skit
Optimists are more coachable
00:20:25 BB 582 Outtro
Subscribe to the show
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
Facebook: Dave Hamilton, Shannon Jean, & Business Brain
The post Are You Coachable? Business Brain 582 appeared first on Business Brain - The Entrepreneurs' Podcast.

Sep 11, 2024 • 26min
Daniel Magazu from Ride the Wave
In this episode of Business Brain, we talk with Daniel Magazu, founder of Ride the Wave, about organic content marketing for home services. Daniel discusses his entrepreneurial journey and how Facebook groups can empower businesses to engage with local communities, particularly targeting decision-makers like moms.
He emphasizes authenticity in social media strategies, crafting genuine client introductions that highlight community contributions. The discussion also covers the importance of adhering to community guidelines and the need for marketing diversification beyond Facebook. Daniel shares insights into his transition from landscaping to entrepreneurship and offers practical advice on leveraging client referrals to navigate the changing marketing landscape. Listeners gain valuable lessons in adaptability, community engagement, and business innovation.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #581 for Wednesday, September 11th, 2024
00:00:49 September 11th: National Make Your Bed Day
00:01:22 Special Guest: Daniel Magazu from Ride The Wave
Focusing on Facebook Groups to target local communities to help clients market to potential customers
00:02:56 Selecting the right groups
Only 30-40% allow businesses to post
00:04:11 Facebook Groups Marketing Strategy
Pictures Matter most
Give a nice introduction
Scan for content that identifies questions that need answers
00:07:59 Create something or work for someone else?
Daniel was a freshman in college five years ago
Inspiration: soliciting for babysitting jobs works in local groups, why not landscaping?
That helped Daniel’s landscaping business…but why not take the lesson and build a business?
Got two test clients to see how it went…success!
Lesson: Get referrals from clients early on
Lesson: Celebrate the success of your clients (which helps promote your own business)
00:16:47 What happens when Facebook Groups Marketing Doesn’t Work anymore?
One idea: offering new verticals or services
Keyword Tool that identifies Keywords in Facebook and Nextdoor groups
Success Should Scare You: When you have success, find the next cash source
Success breeds complacency
00:21:16 How many people do you have working for you?
Daniel: I do all my recruiting myself, focused on off-shore labor
Find the right places to splurge: for Ride The Wave, that’s copywriters.
00:24:10 BB 581 Outtro
feedback@businessbrain.show
Call/Text: (567) 274-6977
X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
Facebook: Dave Hamilton, Shannon Jean, & Business Brain
The post Daniel Magazu from Ride the Wave – Business Brain 581 appeared first on Business Brain - The Entrepreneurs' Podcast.


