In this episode of Business Brain, we talk with Daniel Magazu, founder of Ride the Wave, about organic content marketing for home services. Daniel discusses his entrepreneurial journey and how Facebook groups can empower businesses to engage with local communities, particularly targeting decision-makers like moms.

He emphasizes authenticity in social media strategies, crafting genuine client introductions that highlight community contributions. The discussion also covers the importance of adhering to community guidelines and the need for marketing diversification beyond Facebook. Daniel shares insights into his transition from landscaping to entrepreneurship and offers practical advice on leveraging client referrals to navigate the changing marketing landscape. Listeners gain valuable lessons in adaptability, community engagement, and business innovation.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #581 for Wednesday, September 11th, 2024
• 00:00:49 September 11th: National Make Your Bed Day
• 00:01:22 Special Guest: Daniel Magazu from Ride The Wave
  • Focusing on Facebook Groups to target local communities to help clients market to potential customers
• 00:02:56 Selecting the right groups
• Only 30-40% allow businesses to post
• 00:04:11 Facebook Groups Marketing Strategy
  • Pictures Matter most
  • Give a nice introduction
  • Scan for content that identifies questions that need answers
• 00:07:59 Create something or work for someone else?
  • Daniel was a freshman in college five years ago
  • Inspiration: soliciting for babysitting jobs works in local groups, why not landscaping?
  • That helped Daniel’s landscaping business…but why not take the lesson and build a business?
  • Got two test clients to see how it went…success!
  • Lesson: Get referrals from clients early on
  • Lesson: Celebrate the success of your clients (which helps promote your own business)
• 00:16:47 What happens when Facebook Groups Marketing Doesn’t Work anymore?
  • One idea: offering new verticals or services
  • Keyword Tool that identifies Keywords in Facebook and Nextdoor groups
  • Success Should Scare You: When you have success, find the next cash source
  • Success breeds complacency
• 00:21:16 How many people do you have working for you?
  • Daniel: I do all my recruiting myself, focused on off-shore labor
  • Find the right places to splurge: for Ride The Wave, that’s copywriters.
• 00:24:10 BB 581 Outtro
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