Marketing Dilemmas
Cognism
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
Episodes
Mentioned books
Apr 4, 2023 • 50min
Effective Paid and Demand Gen collaboration with Cognism's Head of Paid Acquisition, Canberk Beker
Cognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker. Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.
Mar 28, 2023 • 41min
The importance of marketing to out-of-market buyers with Amrita Marthur, VP of Marketing at Superside
Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?
Mar 21, 2023 • 32min
Getting CEO buy-in for marketing decisions with Ethan Aaron, CEO at Portable
CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable - an ELT tool for your modern data stack - about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions.
Mar 10, 2023 • 40min
Illuminating the B2B buying journey with Steffen Hedebrandt, CMO and Co-founder at Dreamdata
Alice de Courcy, Cognism CMO chats to Steffen Hedebrandt, CMO and co-founder of Dreamdata about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can we use attribution to illuminate the multitude of touch points within that journey?
