The importance of marketing to out-of-market buyers with Amrita Marthur, VP of Marketing at Superside
Mar 28, 2023
41:17
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start waybefore a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?
Marketing Dilemmas