Bonus episode: The Loop Live - Marketers should be more than just sales support
Apr 19, 2023
52:58
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The Cognism team presents the first episode of The Loop Live. The series bringing marketers 'in the loop' on the changing B2B buyer behaviour and what marketers need to be doing to succeed in this new world. In today's instalment, Alice (CMO) and Liam (VP of Marketing) discuss how marketers need to break free of the sales support role in order to best serve the modern buyer
Marketing Dilemmas