Getting CEO buy-in for marketing decisions with Ethan Aaron, CEO at Portable
Mar 21, 2023
32:13
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CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable - an ELT toolfor your modern data stack - about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions.
Marketing Dilemmas