The Friday Habit

Happy Friday everyone! This episode was recorded on Ben’s birthday, so naturally, we dive deep into his backstory to learn more about why he ticks the way he does. If you're looking for a fun, relaxing listen. This is it! Main TopicsIce breaker question, where you get weird insights into our guest & host’s minds. This week’s question, “Is a hotdog a sandwich?”We learn a little about Ben’s childhoodGrowing up with space for creativityLearning sales strategies from the Boy ScoutsImportance of talking about emotionsConnect with Ben:Ben’s WebsiteBen’s InstagramKnapsack Creative – Ben's Company Connect with us:Email usDownload The Friday Habit GuideBrand Viva WebsiteMark’s FacebookMark’s LinkedIn

Happy Friday everyone! Unfortunately, we don't have Ben with us today, he is off gallivanting the beaches of Maui, but we do have my friend And Mathisen who is the co-founder and CMO of GloveBox App. Andy welcome to the show! Andy has done everything from working at a startup to joining the family business, to starting a business of his own designed to revolutionize the insurance industry, one glovebox at a time.Main TopicsAndy, did you always want to go into the insurance industry?Tell us about your first job out of college?How did you come to work for the family business?Where did the idea for GloveBox come from?What’s it like working with family?How do you balance a family with starting your own company?Recap/Takeaways:Andy shares a little about what it was like growing up in the insurance industry and how much that has shaped his career. Failure is easy to learn from.Andy and his brother, Ryan, noticed there was a lot of time wasted on calls that didn't bring revenue and they sought a solution.Their app, GloveBox, allows customers to have access to the information they need the most. Their solution has reduced wasted call time for the company and increased customer retention because customers have quick, easy access to the information they need through their phones.  Action Item: If you have a cool idea to change the way things are done, pursue it!Connect with Andy:Follow Andy on LinkedinConnect with us:Email usDownload The Friday Habit GuideKnapsack Creative Ben’s InstagramBen’s WebsiteBrand Viva WebsiteMark’s FacebookMark’s LinkedInThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Laura Treonze is an executive coach who specializes in behavioral understanding to enhance company culture, maximize executive talent and boost employee engagement. She combines psychology with experiential coaching methods to help individuals and teams break through limiting beliefs to increase productivity and profit. Main Topic NotesHow did you get into executive coaching?So how do you enhance company culture and boost employee engagement with behavioral understanding.?Speaking about employee engagement, what are your thoughts about hiring and how do we do it right?Whats the secret to attracting abundance into your life.Recap / TakeawaysTop 3 rules for navigating life:Define and create your experienceStay resourceful (don't get stuck on one path)Be grateful for where you areHire based on culture fit first (most skills can be trained)Ask your employees:How can I show you how much I appreciate you?How can I support you?Often when hiring we're not asking enough questionsWhen hiring or looking for feedback in your organization ask: If you could change one thing about the organization, what would it be?Don't create goals in a vacuum. Close the gap between goals of the individuals on your team and the goals of the companyIn a review, ask first where they think they are before you telling them what you thinkIf you can match your people with the correct work then they will be more engagedWhen things go wrong don't stay with just how and why I got here, spend more time on what needs to happen next, who do I need to talk to move forward?Action ItemDefine the experience you wantConnect With LauraPurposeful-Life.coGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app. If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Laura Treonze is an executive coach who specializes in behavioral understanding to enhance company culture, maximize executive talent and boost employee engagement. She combines psychology with experiential coaching methods to help individuals and teams break through limiting beliefs to increase productivity and profit. Main Topic NotesHow did you get into executive coaching?So how do you enhance company culture and boost employee engagement with behavioral understanding.?Speaking about employee engagement, what are your thoughts about hiring and how do we do it right?Whats the secret to attracting abundance into your life.Recap / TakeawaysTop 3 rules for navigating life:Define and create your experienceStay resourceful (don't get stuck on one path)Be grateful for where you areHire based on culture fit first (most skills can be trained)Ask your employees:How can I show you how much I appreciate you?How can I support you?Often when hiring we're not asking enough questionsWhen hiring or looking for feedback in your organization ask: If you could change one thing about the organization, what would it be?Don't create goals in a vacuum. Close the gap between goals of the individuals on your team and the goals of the companyIn a review, ask first where they think they are before you telling them what you thinkIf you can match your people with the correct work then they will be more engagedWhen things go wrong don't stay with just how and why I got here, spend more time on what needs to happen next, who do I need to talk to move forward?Action ItemDefine the experience you wantConnect With LauraPurposeful-Life.coGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app. If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform.Recap / TakeawaysIf you’re pivoting your business, you don’t have to pivot hard. You can taper off one service and grow the other simultaneouslyIt’s important to know what you’re good at, and what you’re not good at. Identify which things that you need to get better at, and which things you need to outsource.If you’re looking to promote your brand on social media, a great way is to create helpful tip or DIY videos on TikTok and a longer form version on YouTube.If you want to be an influencer, make sure you own your audience. Get a website and a way to sign people up to your newsletter so you can own that audience.If you need to spend time thinking about big picture vision, then block it off on your calendar like it’s a meeting.Action ItemWrite out your priorities for the following quarter and even the next 3 upcoming quartersConnect with Maewww.obvious.lylinkedin.com/in/maekarwowski/twitter.com/maewowinstagram.com/maewowGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform.Recap / TakeawaysIf you’re pivoting your business, you don’t have to pivot hard. You can taper off one service and grow the other simultaneouslyIt’s important to know what you’re good at, and what you’re not good at. Identify which things that you need to get better at, and which things you need to outsource.If you’re looking to promote your brand on social media, a great way is to create helpful tip or DIY videos on TikTok and a longer form version on YouTube.If you want to be an influencer, make sure you own your audience. Get a website and a way to sign people up to your newsletter so you can own that audience.If you need to spend time thinking about big picture vision, then block it off on your calendar like it’s a meeting.Action ItemWrite out your priorities for the following quarter and even the next 3 upcoming quartersConnect with Maewww.obvious.lylinkedin.com/in/maekarwowski/twitter.com/maewowinstagram.com/maewowGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesWhat kind of culture do you want to have in your company?What do you do to intentionally affect culture?What does your leadership/team structure look like?What differences do you notice between having a 5 person team and a 18 person team?Were there any unexpected effects?How do you keep communication efficient between team members?Do you still have all-hands meetings?How do you handle remote work?What mistakes have you made that we could learn from?Recap / TakeawaysBe transparent with your team and give them authority instead of just responsibility (let them see the impact)Hiring a new employee can 10x your productivity in ways you don’t expect once they start using their superpowersThink of your employees as an investment, not a costAt first you hire when you’re swamped, but eventually you need to identify opportunities and invest in employees to solve those problemsSpend time in your sweet spot and hire people that balance out your weaknessesYour ability to grow is dependent on how much trust you are willing to put into the people you hireHow to decide whether to grow or not: What are you good at, and what do you WANT to do?Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesWhat kind of culture do you want to have in your company?What do you do to intentionally affect culture?What does your leadership/team structure look like?What differences do you notice between having a 5 person team and a 18 person team?Were there any unexpected effects?How do you keep communication efficient between team members?Do you still have all-hands meetings?How do you handle remote work?What mistakes have you made that we could learn from?Recap / TakeawaysBe transparent with your team and give them authority instead of just responsibility (let them see the impact)Hiring a new employee can 10x your productivity in ways you don’t expect once they start using their superpowersThink of your employees as an investment, not a costAt first you hire when you’re swamped, but eventually you need to identify opportunities and invest in employees to solve those problemsSpend time in your sweet spot and hire people that balance out your weaknessesYour ability to grow is dependent on how much trust you are willing to put into the people you hireHow to decide whether to grow or not: What are you good at, and what do you WANT to do?Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

1. Build legitimacyHow to build legitimacy with your website:Create a great impression with a professional designShow examples or case studies of your workShare your knowledge through blog postsDisplay quotes from happy customersFeature logos of respected companies you’ve worked withShow photos of your team with relevant biosInclude a press section with places you’ve been featured2. Help people discover youHow to help new people find your website:Strategically use keywords in your page titles and URLsWrite long-form blog posts than answer customer questionsUse alt text for your images so people can find themSet up a Google My Business profileList your company website in online directoriesGet respected websites to link to youFollow other SEO best practices3. Build your email listHow to build your email list through your website:Include a sign-up box in the footer of every pageAllow people to subscribe and get blog posts deliveredOffer a valuable lead magnet in exchange for an email4. Make sales for youHow to make sales through your website:Set up a store on your site (it’s easy with Squarespace)Add digital products like guides, videos, or coursesSell workshops as a service productUse Calendly or Acuity to charge for time on your scheduleSell physical products and ship them to your customersOr open a merch shop and let Printful do the fulfillmentInclude FAQs to help customers take the leap5. Increase quality of leadsHere’s how to increase the quality of leads from your site:Be clear about your niche (only those that fit will reach out)Publish your pricing (this will disqualify some leads)List the types of problems you don’t solve on your siteChange your contact form to a detailed application (only the most interested leads will make it through)Action ItemIdentify your top priority for your website, then make one small improvement to help it meet your goal better.Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesWhat are some of your first memories?Where did you grow up?What were you like as a kidWhat was your education like?What was your first job?What has your career looked like?How has your background informed who you are now?Where do you hope to go from here?Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.