The Friday Habit

Shawn is a serial entrepreneur, having started and managed more than a dozen businesses, up to $100 million in revenue, involving products and services across a wide range of verticals. In the process, he has managed thousands of employees servicing tens of thousands of customers, large and small, from consumers to small to medium-sized businesses and even governmental entities.Main Topic NotesIt sounds like you've had a lot of jobs in your life, what was your first one and what was one lesson you carried on with you. Being an entrepreneur is different from being a business owner what do you think the pros and cons are of each one? I read somewhere where you said Have a Fearless Approach to Stand Up for Yourself & Your Business. what do you mean by that? We recently had Michelle Seller on the show talking about building your business to sell, you've said The Product is NOT the Business, But the Business IS the Product what do you mean by that? Recap / TakeawaysWhen people are against you because of where you're from, you have to bust through those things and work hard to succeed anywayIdentify problems in your industry, do it better than your competitors, and then box it up and sell your solution to othersIf your new tool helps your competitors become better than you, then your product must be much more valuable than your original businessWhat you're really worried about is that you won't be able to market that tool that you createCreate a chart of who would benefit from the tool or product you're creatingYou will need to make tweaks as you market it to each vertical, so count the up front investment and consider the riskYour product is not your business, every aspect of your business is your real productConnect with Shawnwww.connectwithshawn.comwww.eplaybooks.comConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday

Shawn is a serial entrepreneur, having started and managed more than a dozen businesses, up to $100 million in revenue, involving products and services across a wide range of verticals. In the process, he has managed thousands of employees servicing tens of thousands of customers, large and small, from consumers to small to medium-sized businesses and even governmental entities.Main Topic NotesIt sounds like you've had a lot of jobs in your life, what was your first one and what was one lesson you carried on with you. Being an entrepreneur is different from being a business owner what do you think the pros and cons are of each one? I read somewhere where you said Have a Fearless Approach to Stand Up for Yourself & Your Business. what do you mean by that? We recently had Michelle Seller on the show talking about building your business to sell, you've said The Product is NOT the Business, But the Business IS the Product what do you mean by that? Recap / TakeawaysWhen people are against you because of where you're from, you have to bust through those things and work hard to succeed anywayIdentify problems in your industry, do it better than your competitors, and then box it up and sell your solution to othersIf your new tool helps your competitors become better than you, then your product must be much more valuable than your original businessWhat you're really worried about is that you won't be able to market that tool that you createCreate a chart of who would benefit from the tool or product you're creatingYou will need to make tweaks as you market it to each vertical, so count the up front investment and consider the riskYour product is not your business, every aspect of your business is your real productConnect with Shawnwww.connectwithshawn.comwww.eplaybooks.comConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday

Hey everyone, Ben here. Mark is out today, but I have an excellent guest to talk with.Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). Michelle also owns many other businesses in several different industries. As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. Her and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success.Main Topic NotesCan you tell us a little bit about your background?If someone is starting a business right now, today, how should they structure it to be sellable?What are the 6 Ps?How can you build a business that is sellable?What are some tips to get the best valuation for your business?Recap / TakeawaysTake the time to figure out your destinationFigure out where you are nowGet an annual valuation checkup from an M&A expertIdentify who your buyers are (need to have more than one)6 P's (foundation of business you can sell)People (the right people in the right places)Product (always innovate and market your product) Processes (what do you want your clients to experience? (3 things) Proprietary (brandingTM, databases, celebrity endorsements, patents, digital positioning, content) Patrons (80% of revenue comes from 20% of clients) Profits (a symptom of a problem) Connect with Michellehttps://seilertucker.comhttps://exitrichbook.comEmail: info@seilertucker.comConnect with UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Hey everyone, Ben here. Mark is out today, but I have an excellent guest to talk with.Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). Michelle also owns many other businesses in several different industries. As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. Her and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success.Main Topic NotesCan you tell us a little bit about your background?If someone is starting a business right now, today, how should they structure it to be sellable?What are the 6 Ps?How can you build a business that is sellable?What are some tips to get the best valuation for your business?Recap / TakeawaysTake the time to figure out your destinationFigure out where you are nowGet an annual valuation checkup from an M&A expertIdentify who your buyers are (need to have more than one)6 P's (foundation of business you can sell)People (the right people in the right places)Product (always innovate and market your product) Processes (what do you want your clients to experience? (3 things) Proprietary (brandingTM, databases, celebrity endorsements, patents, digital positioning, content) Patrons (80% of revenue comes from 20% of clients) Profits (a symptom of a problem) Connect with Michellehttps://seilertucker.comhttps://exitrichbook.comEmail: info@seilertucker.comConnect with UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Four Steps to Decide What Pages to Include on Your Website:Define the purpose of your site (legitimizer, converter, attractor, salesperson, educator)Create a list of pagesStructure your site for SEOMake it easy to navigateAction ItemThink about what purpose your website should be serving. Take out your phone, pull up your website and take a look to see if it's achieving that purpose.Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Due to the COVID-19 pandemic, virtual and online experiences have transitioned into the new norm over the past year. Converting events online may have initially seemed temporary. However, 93% of event marketers will continue to invest in virtual events in the future—but why is that? Despite losing the value of in-person attendance, virtual events offer benefits that can generate long-term ROI and provide improved experiences for your attendees.1. Expand Audience ReachIn-person events often involve more planning, time, and effort from attendees. When you transition your event into an online experience, your team and organization create more opportunities for welcoming new attendees. Virtual events eliminate limitations such as geographical location, enabling new people to attend and discover the value your organization has to offer. Bonus Tip: If your event is pre-recorded and released on-demand, you can include subtitles in other languages to increase your reach. 2. Create More FlexibilityVirtual events allow your team to be more intentional in the planning process and how you want the experience to unfold. Virtual events empower you to plan with more innovative approaches—this can range from interactive segments, brain breaks, guest speakers, and subject matter experts. Virtual events can be live, on-demand, or a mix of both. For optimal results and engagement, choose the user experience that will best suit your audience. Bonus Tip: If your organization is interested in measuring the differing performance between in-person and online, host a hybrid event. Implement a plan to measure how your audience responds and engages in both settings. 3. Enhance Attendee Engagement & NetworkingDepending on the type of sessions you provide, participants are more likely to interact with others since they lack in-person engagement. Since online events are more likely to host new attendees, your typical audience will have opportunities to connect with new faces and network with a broader audience. Your organization can optimize engagement by incorporating polls, videos, short presentations, and opportunities to interact with other attendees. Bonus Tip: Gather feedback from your attendees about the engagement aspect of the virtual experience. Utilize their inputs and insights for your next online event!4. Save Time & MoneyWhen you convert your event online, you will eliminate standard fees, such as travel, hotel, venue, and meals. Removing these aspects from your planning will not only save your organization money but will save time and allow you and your team to put more effort into the overall event structure and planning process. Your attendees will also reap the benefits of eliminating travel from their agendas, allowing more focus and energy towards the event itself. 5. Measure Data & FeedbackOne of the challenging aspects of hosting an event is gathering adequate metrics such as feedback and activity from your attendees. Hosting 100% online enables your team to track your attendees more thoroughly—when they sign on, how much they engage, and which sessions appeal most to your attendees. Whether you host an event in-person or online, the feedback method is often the same for both—gathering data online. Providing online surveys to gather feedback from attendees comes with more ease in virtual settings since participants will already be accustomed to an online environment. Attendees will not view this as an extra step but will perceive this as part of participating in the event.Bonus Tip: Once your team has gathered your attendees’ overall event feedback, release the full recap/playback of the conference for a limited time so your attendees can review the content. Recap / TakeawaysHaving a virtual event helps you reach an all-new demographic that you might not be able to reach with an in person eventVirtual events are more scalable (you can reach more people at once)Virtual events can make it easier for people who are less social or more introverted to connect and network with other or ask questionsDon't let your kids eat ice cream and big macs at midnightAction ItemCheck out a few online platforms outside of zoom. Hopin, Brandlive are two that I am very interested in and think will work well. Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesDo you find that most business owners understand the value of copywriting?What do you say to business owners who don't value copywriting?What would you recommend to someone interested in getting started with copywriting?How can they learn the skill?How can they get their first clients?What should they do to increase prices and profits?Recap / TakeawaysIf you buy a website with high traffic you can turn that into revenue with an affiliate model or selling products to a small percentage of those people.Embrace who you are. Don't feel the pressure to hire a team if it's not right for your personality. It's more important to enjoy your life and have the lifestyle you want.Don't overcomplicate creating a business. It's literally just sales and fulfillment.Being confident in sales requires repetition. There is no shortcut.If you're selling your services as a copywriter, don't spend time convincing people that copywriting has value. There is so much demand out there already from people who DO understand the value of copy.Connect with Jason Onlinehttps://jacobmcmillen.com We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesDo you find that most business owners understand the value of copywriting?What do you say to business owners who don't value copywriting?What would you recommend to someone interested in getting started with copywriting?How can they learn the skill?How can they get their first clients?What should they do to increase prices and profits?Recap / TakeawaysIf you buy a website with high traffic you can turn that into revenue with an affiliate model or selling products to a small percentage of those people.Embrace who you are. Don't feel the pressure to hire a team if it's not right for your personality. It's more important to enjoy your life and have the lifestyle you want.Don't overcomplicate creating a business. It's literally just sales and fulfillment.Being confident in sales requires repetition. There is no shortcut.If you're selling your services as a copywriter, don't spend time convincing people that copywriting has value. There is so much demand out there already from people who DO understand the value of copy.Connect with Jason Onlinehttps://jacobmcmillen.com We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic Notes1. Have a mission that matters2. Put your team first3. Give feedback often4. Be emotionally in touch5. Trust your people6. Welcome feedback7. Correct problems quicklyAction ItemLook over these principles and see which one you need to work on most. Spend 15 minutes with a notebook and think about 1 practical way you could do better. Then do it!We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Happy Friday everyone! This is the second part of a two-part episode recorded on Ben’s birthday, where we dive deep into his backstory to learn more about why he ticks the way he does. If you're looking for a fun, relaxing listen—this is it! Main TopicsHow Ben won over his wife by joining a Jewish dance team. Lessons learned from previous jobsThe transition to becoming an entrepreneurHow to build systems around your faultsTakeaways from episodes 72 & 73:Make space for creativitySet appropriate expectationsBuild systems around your faultsAction Item(s):  Be intentional — think about where you want to beRead The Road Less StupidConnect with Ben:Ben’s WebsiteBen’s InstagramKnapsack Creative – Ben's Company Connect with us:Email usDownload The Friday Habit GuideBrand Viva WebsiteMark’s FacebookMark’s LinkedIn