The Friday Habit

Due to the COVID-19 pandemic, virtual and online experiences have transitioned into the new norm over the past year. Converting events online may have initially seemed temporary. However, 93% of event marketers will continue to invest in virtual events in the future—but why is that? Despite losing the value of in-person attendance, virtual events offer benefits that can generate long-term ROI and provide improved experiences for your attendees.1. Expand Audience ReachIn-person events often involve more planning, time, and effort from attendees. When you transition your event into an online experience, your team and organization create more opportunities for welcoming new attendees. Virtual events eliminate limitations such as geographical location, enabling new people to attend and discover the value your organization has to offer. Bonus Tip: If your event is pre-recorded and released on-demand, you can include subtitles in other languages to increase your reach. 2. Create More FlexibilityVirtual events allow your team to be more intentional in the planning process and how you want the experience to unfold. Virtual events empower you to plan with more innovative approaches—this can range from interactive segments, brain breaks, guest speakers, and subject matter experts. Virtual events can be live, on-demand, or a mix of both. For optimal results and engagement, choose the user experience that will best suit your audience. Bonus Tip: If your organization is interested in measuring the differing performance between in-person and online, host a hybrid event. Implement a plan to measure how your audience responds and engages in both settings. 3. Enhance Attendee Engagement & NetworkingDepending on the type of sessions you provide, participants are more likely to interact with others since they lack in-person engagement. Since online events are more likely to host new attendees, your typical audience will have opportunities to connect with new faces and network with a broader audience. Your organization can optimize engagement by incorporating polls, videos, short presentations, and opportunities to interact with other attendees. Bonus Tip: Gather feedback from your attendees about the engagement aspect of the virtual experience. Utilize their inputs and insights for your next online event!4. Save Time & MoneyWhen you convert your event online, you will eliminate standard fees, such as travel, hotel, venue, and meals. Removing these aspects from your planning will not only save your organization money but will save time and allow you and your team to put more effort into the overall event structure and planning process. Your attendees will also reap the benefits of eliminating travel from their agendas, allowing more focus and energy towards the event itself. 5. Measure Data & FeedbackOne of the challenging aspects of hosting an event is gathering adequate metrics such as feedback and activity from your attendees. Hosting 100% online enables your team to track your attendees more thoroughly—when they sign on, how much they engage, and which sessions appeal most to your attendees. Whether you host an event in-person or online, the feedback method is often the same for both—gathering data online. Providing online surveys to gather feedback from attendees comes with more ease in virtual settings since participants will already be accustomed to an online environment. Attendees will not view this as an extra step but will perceive this as part of participating in the event.Bonus Tip: Once your team has gathered your attendees’ overall event feedback, release the full recap/playback of the conference for a limited time so your attendees can review the content. Recap / TakeawaysHaving a virtual event helps you reach an all-new demographic that you might not be able to reach with an in person eventVirtual events are more scalable (you can reach more people at once)Virtual events can make it easier for people who are less social or more introverted to connect and network with other or ask questionsDon't let your kids eat ice cream and big macs at midnightAction ItemCheck out a few online platforms outside of zoom. Hopin, Brandlive are two that I am very interested in and think will work well. Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesDo you find that most business owners understand the value of copywriting?What do you say to business owners who don't value copywriting?What would you recommend to someone interested in getting started with copywriting?How can they learn the skill?How can they get their first clients?What should they do to increase prices and profits?Recap / TakeawaysIf you buy a website with high traffic you can turn that into revenue with an affiliate model or selling products to a small percentage of those people.Embrace who you are. Don't feel the pressure to hire a team if it's not right for your personality. It's more important to enjoy your life and have the lifestyle you want.Don't overcomplicate creating a business. It's literally just sales and fulfillment.Being confident in sales requires repetition. There is no shortcut.If you're selling your services as a copywriter, don't spend time convincing people that copywriting has value. There is so much demand out there already from people who DO understand the value of copy.Connect with Jason Onlinehttps://jacobmcmillen.com We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesDo you find that most business owners understand the value of copywriting?What do you say to business owners who don't value copywriting?What would you recommend to someone interested in getting started with copywriting?How can they learn the skill?How can they get their first clients?What should they do to increase prices and profits?Recap / TakeawaysIf you buy a website with high traffic you can turn that into revenue with an affiliate model or selling products to a small percentage of those people.Embrace who you are. Don't feel the pressure to hire a team if it's not right for your personality. It's more important to enjoy your life and have the lifestyle you want.Don't overcomplicate creating a business. It's literally just sales and fulfillment.Being confident in sales requires repetition. There is no shortcut.If you're selling your services as a copywriter, don't spend time convincing people that copywriting has value. There is so much demand out there already from people who DO understand the value of copy.Connect with Jason Onlinehttps://jacobmcmillen.com We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic Notes1. Have a mission that matters2. Put your team first3. Give feedback often4. Be emotionally in touch5. Trust your people6. Welcome feedback7. Correct problems quicklyAction ItemLook over these principles and see which one you need to work on most. Spend 15 minutes with a notebook and think about 1 practical way you could do better. Then do it!We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Happy Friday everyone! This is the second part of a two-part episode recorded on Ben’s birthday, where we dive deep into his backstory to learn more about why he ticks the way he does. If you're looking for a fun, relaxing listen—this is it! Main TopicsHow Ben won over his wife by joining a Jewish dance team. Lessons learned from previous jobsThe transition to becoming an entrepreneurHow to build systems around your faultsTakeaways from episodes 72 & 73:Make space for creativitySet appropriate expectationsBuild systems around your faultsAction Item(s):  Be intentional — think about where you want to beRead The Road Less StupidConnect with Ben:Ben’s WebsiteBen’s InstagramKnapsack Creative – Ben's Company Connect with us:Email usDownload The Friday Habit GuideBrand Viva WebsiteMark’s FacebookMark’s LinkedIn

Happy Friday everyone! This episode was recorded on Ben’s birthday, so naturally, we dive deep into his backstory to learn more about why he ticks the way he does. If you're looking for a fun, relaxing listen. This is it! Main TopicsIce breaker question, where you get weird insights into our guest & host’s minds. This week’s question, “Is a hotdog a sandwich?”We learn a little about Ben’s childhoodGrowing up with space for creativityLearning sales strategies from the Boy ScoutsImportance of talking about emotionsConnect with Ben:Ben’s WebsiteBen’s InstagramKnapsack Creative – Ben's Company Connect with us:Email usDownload The Friday Habit GuideBrand Viva WebsiteMark’s FacebookMark’s LinkedIn

Happy Friday everyone! Unfortunately, we don't have Ben with us today, he is off gallivanting the beaches of Maui, but we do have my friend And Mathisen who is the co-founder and CMO of GloveBox App. Andy welcome to the show! Andy has done everything from working at a startup to joining the family business, to starting a business of his own designed to revolutionize the insurance industry, one glovebox at a time.Main TopicsAndy, did you always want to go into the insurance industry?Tell us about your first job out of college?How did you come to work for the family business?Where did the idea for GloveBox come from?What’s it like working with family?How do you balance a family with starting your own company?Recap/Takeaways:Andy shares a little about what it was like growing up in the insurance industry and how much that has shaped his career. Failure is easy to learn from.Andy and his brother, Ryan, noticed there was a lot of time wasted on calls that didn't bring revenue and they sought a solution.Their app, GloveBox, allows customers to have access to the information they need the most. Their solution has reduced wasted call time for the company and increased customer retention because customers have quick, easy access to the information they need through their phones.  Action Item: If you have a cool idea to change the way things are done, pursue it!Connect with Andy:Follow Andy on LinkedinConnect with us:Email usDownload The Friday Habit GuideKnapsack Creative Ben’s InstagramBen’s WebsiteBrand Viva WebsiteMark’s FacebookMark’s LinkedInThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Laura Treonze is an executive coach who specializes in behavioral understanding to enhance company culture, maximize executive talent and boost employee engagement. She combines psychology with experiential coaching methods to help individuals and teams break through limiting beliefs to increase productivity and profit. Main Topic NotesHow did you get into executive coaching?So how do you enhance company culture and boost employee engagement with behavioral understanding.?Speaking about employee engagement, what are your thoughts about hiring and how do we do it right?Whats the secret to attracting abundance into your life.Recap / TakeawaysTop 3 rules for navigating life:Define and create your experienceStay resourceful (don't get stuck on one path)Be grateful for where you areHire based on culture fit first (most skills can be trained)Ask your employees:How can I show you how much I appreciate you?How can I support you?Often when hiring we're not asking enough questionsWhen hiring or looking for feedback in your organization ask: If you could change one thing about the organization, what would it be?Don't create goals in a vacuum. Close the gap between goals of the individuals on your team and the goals of the companyIn a review, ask first where they think they are before you telling them what you thinkIf you can match your people with the correct work then they will be more engagedWhen things go wrong don't stay with just how and why I got here, spend more time on what needs to happen next, who do I need to talk to move forward?Action ItemDefine the experience you wantConnect With LauraPurposeful-Life.coGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app. If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Laura Treonze is an executive coach who specializes in behavioral understanding to enhance company culture, maximize executive talent and boost employee engagement. She combines psychology with experiential coaching methods to help individuals and teams break through limiting beliefs to increase productivity and profit. Main Topic NotesHow did you get into executive coaching?So how do you enhance company culture and boost employee engagement with behavioral understanding.?Speaking about employee engagement, what are your thoughts about hiring and how do we do it right?Whats the secret to attracting abundance into your life.Recap / TakeawaysTop 3 rules for navigating life:Define and create your experienceStay resourceful (don't get stuck on one path)Be grateful for where you areHire based on culture fit first (most skills can be trained)Ask your employees:How can I show you how much I appreciate you?How can I support you?Often when hiring we're not asking enough questionsWhen hiring or looking for feedback in your organization ask: If you could change one thing about the organization, what would it be?Don't create goals in a vacuum. Close the gap between goals of the individuals on your team and the goals of the companyIn a review, ask first where they think they are before you telling them what you thinkIf you can match your people with the correct work then they will be more engagedWhen things go wrong don't stay with just how and why I got here, spend more time on what needs to happen next, who do I need to talk to move forward?Action ItemDefine the experience you wantConnect With LauraPurposeful-Life.coGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app. If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform.Recap / TakeawaysIf you’re pivoting your business, you don’t have to pivot hard. You can taper off one service and grow the other simultaneouslyIt’s important to know what you’re good at, and what you’re not good at. Identify which things that you need to get better at, and which things you need to outsource.If you’re looking to promote your brand on social media, a great way is to create helpful tip or DIY videos on TikTok and a longer form version on YouTube.If you want to be an influencer, make sure you own your audience. Get a website and a way to sign people up to your newsletter so you can own that audience.If you need to spend time thinking about big picture vision, then block it off on your calendar like it’s a meeting.Action ItemWrite out your priorities for the following quarter and even the next 3 upcoming quartersConnect with Maewww.obvious.lylinkedin.com/in/maekarwowski/twitter.com/maewowinstagram.com/maewowGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.