The Friday Habit

Main Topic NotesWhat kind of culture do you want to have in your company?What do you do to intentionally affect culture?What does your leadership/team structure look like?What differences do you notice between having a 5 person team and a 18 person team?Were there any unexpected effects?How do you keep communication efficient between team members?Do you still have all-hands meetings?How do you handle remote work?What mistakes have you made that we could learn from?Recap / TakeawaysBe transparent with your team and give them authority instead of just responsibility (let them see the impact)Hiring a new employee can 10x your productivity in ways you don’t expect once they start using their superpowersThink of your employees as an investment, not a costAt first you hire when you’re swamped, but eventually you need to identify opportunities and invest in employees to solve those problemsSpend time in your sweet spot and hire people that balance out your weaknessesYour ability to grow is dependent on how much trust you are willing to put into the people you hireHow to decide whether to grow or not: What are you good at, and what do you WANT to do?Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

1. Build legitimacyHow to build legitimacy with your website:Create a great impression with a professional designShow examples or case studies of your workShare your knowledge through blog postsDisplay quotes from happy customersFeature logos of respected companies you’ve worked withShow photos of your team with relevant biosInclude a press section with places you’ve been featured2. Help people discover youHow to help new people find your website:Strategically use keywords in your page titles and URLsWrite long-form blog posts than answer customer questionsUse alt text for your images so people can find themSet up a Google My Business profileList your company website in online directoriesGet respected websites to link to youFollow other SEO best practices3. Build your email listHow to build your email list through your website:Include a sign-up box in the footer of every pageAllow people to subscribe and get blog posts deliveredOffer a valuable lead magnet in exchange for an email4. Make sales for youHow to make sales through your website:Set up a store on your site (it’s easy with Squarespace)Add digital products like guides, videos, or coursesSell workshops as a service productUse Calendly or Acuity to charge for time on your scheduleSell physical products and ship them to your customersOr open a merch shop and let Printful do the fulfillmentInclude FAQs to help customers take the leap5. Increase quality of leadsHere’s how to increase the quality of leads from your site:Be clear about your niche (only those that fit will reach out)Publish your pricing (this will disqualify some leads)List the types of problems you don’t solve on your siteChange your contact form to a detailed application (only the most interested leads will make it through)Action ItemIdentify your top priority for your website, then make one small improvement to help it meet your goal better.Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesWhat are some of your first memories?Where did you grow up?What were you like as a kidWhat was your education like?What was your first job?What has your career looked like?How has your background informed who you are now?Where do you hope to go from here?Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Icebreaker QuestionWould You Rather Live One Life That Lasts 1,000 Years Or Live 10 Lives That Last 100 Years Each?Would You Rather Be Without Elbows Or Be Without Knees?Main Topic NotesWhat are some of your first memories?Where did you grow up?What were you like as a kidWhat was your education like?What was your first job?What has your career looked like?How has your background informed who you are now?Where do you hope to go from here?Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesProfessional Whitewater Kayaking Athlete?You work with a family member, how is that going? What is business process mapping and how do you incorporate marketing?Please tell us more about your tagline “Be Human otherwise Automate!” Why is this your tagline?What made you realize that “the Human” aspect was so important in automation? How do you apply this to your business?What do you think is coming up in the field of automation for sales and marketing?Recap / TakeawaysWhatever you're doing in life, pay attention and you'll find parallels to running a businessSaying "we've always done it that way" kills businessesIt may be worth it to bring in a consultant (a fresh pair of eyes) to identify wasteImplement something in your business for continuous improvement (Kai zen)Goal with creating processes is to make it hard for people to fail at their job (not just to save time or money)Keep asking how you can eliminate yourselfLead generationConversionDelivery of promiseDelighting afterwardAsk for referralsIf you have a company that requires your time do this:Ask people what you're doing for peopleCharge more for your timeCreate some type of digital knowledge product that will scale without youWhen you're trying to accomplish something, don't ask how to do it, ask who can do it for meAction ItemRecord what you do every 15 minutes for 3 daysConnect with Sam:https://mobilepocketoffice.comhttps://www.linkedin.com/in/samovett/Connect with us:To submit questions/comments, including voice memos: hello@thefridayhabit.com https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/

Main Topic NotesProfessional Whitewater Kayaking Athlete?You work with a family member, how is that going? What is business process mapping and how do you incorporate marketing?Please tell us more about your tagline “Be Human otherwise Automate!” Why is this your tagline?What made you realize that “the Human” aspect was so important in automation? How do you apply this to your business?What do you think is coming up in the field of automation for sales and marketing?Recap / TakeawaysWhatever you're doing in life, pay attention and you'll find parallels to running a businessSaying "we've always done it that way" kills businessesIt may be worth it to bring in a consultant (a fresh pair of eyes) to identify wasteImplement something in your business for continuous improvement (Kai zen)Goal with creating processes is to make it hard for people to fail at their job (not just to save time or money)Keep asking how you can eliminate yourselfLead generationConversionDelivery of promiseDelighting afterwardAsk for referralsIf you have a company that requires your time do this:Ask people what you're doing for peopleCharge more for your timeCreate some type of digital knowledge product that will scale without youWhen you're trying to accomplish something, don't ask how to do it, ask who can do it for meAction ItemRecord what you do every 15 minutes for 3 daysConnect with Sam:https://mobilepocketoffice.comhttps://www.linkedin.com/in/samovett/Connect with us:To submit questions/comments, including voice memos: hello@thefridayhabit.com https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/

This is the second part of Mark and Ben’s interview with Go Nimbly cofounder, Jason Reichl, so if you haven’t listened to the first part, go back to Episode 58 and get caught up! Jason says that there are two key questions you should ask yourself when it comes to setting goals:How do I enact change that sticks?How do I communicate about that change implementation? And why?He says that if you do not communicate goals and the changes that will be a part of reaching those goals in a way that is recognizable to your team, your aims will not be effective. People need to understand specifically what you are proposing in order to jump on board. Part of this process is making your organization’s mission very visible and apparent and then having your team cast visions for themselves in a way that aligns with your mission framework. Once you are all on the same page regarding organizational mission and goals, Jason recommends encouraging your team to pursue innovation and have the freedom to collaborate and brainstorm in unconventional ways like Patrick Condon taught him. This incubator model is a great one for avoiding the silo syndrome of departments being afraid of change and becoming territorial. Jason talks about tracking momentum KPIs instead of some of the more traditional KPIs that put too much emphasis on the wrong targets and metrics which could contribute to silos circling their wagons. Another practice that Jason has implemented at Go Nimbly is culture squads, groups that come together and meet on certain issues in order to create best practices. Systems and processes like this are one of Jason’s passions in the organization because they set up the guardrails for projects and allow the team space to be proactive and innovative. The action item after this episode is to think about and write out a vision for yourself one year out. Be very specific – what you want to see, hear, taste, smell, do, etc.Connect with Jason:https://gonimbly.com/ https://www.linkedin.com/in/betterjasonhttps://twitter.com/betterjason?lang=enConnect with us:To submit questions/comments, including voice memos: hello@thefridayhabit.com https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/

Come on in and take a seat for part one of Mark and Ben’s conversation with Jason Reichl, cofounder of Go Nimbly, lover of design thinking, master of optimizing revenue operations, and a guy who has a love/hate relationship with the Eisenhower Matrix. If you have marketing, sales, or customer service staff in your business, Jason’s insights could be gamechangers. Jason came from a creative background but he always had a firm grasp of the business aspects of every endeavor, so even his mediocre projects became successful. Through his early work experiences, Jason realized that he had a knack for creating the framework and disciplines needed to fill in the gaps that the customer might experience through the marketing, sales, and customer services processes and with Go Nimbly he wants to provide a product that makes all of those aspects of the customer experience more effective and efficient. During this episode, Jason also talks about how he prioritizes the important over the urgent, perhaps reclassifying important things as urgent as well to ensure that they take precedence. He goes a level deeper than the Eisenhower Matrix does by asking himself if the urgent thing in front of him is a reverberation of a previous decision that could have been mitigated by taking a different course of action earlier. Every strategy decision, Jason says, has a dark underside and it is important to recognize and comprehend the effects early on and to remain committed to the strategy so that your people will follow suit and continue to trust in your strategic capabilities. “Even over” statements also help Jason provide clarity as a leader because they establish the core principles and values at Go Nimbly that will never be relinquished. Tune in next week for the conclusion of the interview with Jason Reichl!Connect with Jason:https://gonimbly.com/ https://www.linkedin.com/in/betterjasonhttps://twitter.com/betterjason?lang=enConnect with us:To submit questions/comments, including voice memos: hello@thefridayhabit.com https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/

When Joel started the creation process for Norman in 2012, he didn’t have many resources besides an idea and a dream. He thought at the time that he was working on a short film, but after the first few weeks of shooting it became apparent to him and the actor who played Norman that the film had the potential to be feature-length, so they shifted their mindset to fleshing out the story more. Most Saturday mornings for about 3 years, they could be found at another friend’s house, which was the main filming location, working on various scenes until Joel’s vision had been brought to fruition.Along the way, Joel was met with a lot of push back from people who wanted to know why he wasn’t doing things a certain way, but he was committed to his process and he is very pleased with the end result. He attributes the film’s success to the collaboration and buy-in from everyone involved in the film, from the actors to the musician who wrote the score to the other members of the crew (like Ben, who did some design work) that each contributed their own parts. Joel ran the film with an open-door policy, constantly showing the actors and crew the footage from various cuts for feedback. Joel worked very closely with his brother Jonah who is an audio engineer during post-production to make sure that every sound heard during the film was exactly right. Joel’s wife Joy, who works for Ben at Knapsack Creative, has always been extremely supportive of Joel’s ideas, which Joel says is such a blessing.Looking back, Joel affirms his decisions to make everything as high-quality as possible along the way – not cutting any corners – because the cumulative effect of all of those decisions increased the overall quality of Norman by 15% at least. Now that the film has been released, Joel anticipates several more months (if not longer) of promoting the film and he hopes to use any proceeds to help fund a future film. For listeners who are working towards their own goals, Joel encourages you to announce what you are doing and surround yourself with accountability, to learn what you are bad at and ask for help with those things, and to carefully consider the details because they really do matter.Connect with Joel:https://www.normanthefilm.com/https://www.projectvolare.com/ jmguelzo@gmail.comhttps://www.facebook.com/Normanthefilm/https://www.instagram.com/normanthefilm/ https://vimeo.com/channels/647286https://www.youtube.com/user/NormanTheFilm Connect with us:To submit questions/comments, including voice memos: hello@thefridayhabit.com https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/

On this episode of The Friday Habit, Ben and Mark talk with Joel Guelzo about how he bootstrapped a sci-fi film of such high quality that people are shocked to hear that it only cost $40,000 plus countless volunteer hours from Joel’s family and friends. Joel came up with the idea for a story about a time-traveling scientist who used his invention for his own selfish purposes, to escape his life circumstances, and goes through a journey of self-realization before he is faced with the need to return back to the present time before the world as he knows it ceases to exist.Joel had such a specific vision for the movie that he wanted to be responsible for every single aspect, from the videography to the music to the visual effects to the audio engineering to the set design and costumes. But since he has a full-time job, Joel had to prioritize the film on nights and weekends. All told, Norman took 9 years of those night and weekends to complete, but as of February 2021, the film has been released to the world through streaming services and on DVD/Blu-ray and Joel feels such a sense of relief that there is no more tinkering to be done.Joel’s journey to becoming a filmmaker was quite organic, starting as a child borrowing the family camcorder to shoot scenes that he wrote for his action figures and then being asked as a young adult to film family events and occasions before he embraced his role as a videographer and began shooting weddings. As a kid, his motivations for shooting those short films was to gain the attention of his family members and gain credibility. That desire to be believable still motivates him today, and since Norman was his first feature-film, he felt like he was continually having to prove himself for people to take him seriously.Be sure to come back next week for the conclusion of our conversation with Joel!Connect with Joel:https://www.normanthefilm.com/jmguelzo@gmail.comhttps://www.facebook.com/Normanthefilm/https://www.instagram.com/normanthefilm/ https://vimeo.com/channels/647286https://www.youtube.com/user/NormanTheFilm Connect with us:To submit questions/comments, including voice memos: hello@thefridayhabit.com https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/