Building an Authority Brand with Curt Mercadante (Part 1)

Attention – Gaining followers, likes, views, and shares is just the beginning.

Accuracy – Creating a client persona based on demographics, behaviors, and attitudes is essential to understanding and relating to your audience.

Alignment – Your audience wants to know what is in it for them, so don’t bombard them with your accomplishments and accolades. Create your impact story in the form of one simple sentence.

Authenticity – Consistently communicating to your audience will establish the know, like, and trust factor.