Perpetual Traffic

Did you know this is the best time of year to buy cold traffic? This means that now is the time to push new ad creatives on your campaigns that have seen better days (or CTR’s). Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from your customers, and how to deploy these campaigns to cold traffic and retargeted audiences.  Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:New Ecommerce Strategies Webinar

What would your schedule look like if your content marketing strategy took 2 days a month to curate and automate? Turns out you can finish it in 2 days and it can be super profitable.  In this episode, Ralph and Amanda Powell, Director of Marketing at DigitalMarketer, interview Matt Wolfe, host of The Hustle & Flowchart Podcast. Matt opens his roledex of profitable podcast knowledge and talks about why affiliate marketing is a huge part of his business, his paid traffic strategy for retargeting listeners to his affiliate products, and how to grow an audience for a new podcast. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:New Ecommerce Strategies Webinar

This conversation is a continuation from Episode 239 where Molly talked about the future of Facebook’s campaign budget optimization tool. In this Part Two episode, Molly talks about her following 3 must-knows about the future of advertising on Facebook. Ralph and Molly talk about how they're using ad relevance diagnostics, fill us in on the newly introduced ad limits, and give us an update on where interest targeting is heading. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relationship between machine learning and advertisers as her first point in this episode of Perpetual Traffic. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:Tier 11 Data Suite

What would you do if we told you DigitalMarketer’s entire 2020 SEO strategy—from start to finish? If your answer is: steal our strategy and use it to market your content, we’re totally psyched! In this episode, DigitalMarketer’s Director of Marketing Amanda Powell explains DM’s “Content Hub” SEO strategy. You’ll learn how we start with an SEO audit, why our strategy makes Google happy, and how this is going to help us reach our KPIs. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting. RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising by Eugene Schwartz Overdeliver by Brian Kurtz Brian Kurtz’s Website Episode 205: The Secret to Hooking the Right Customer Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 234: The Ad Amplifier Super System For Facebook Ads  Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

What do you do if you don’t have access to past campaign analytics or if you’re running a campaign for the first time? In this episode, Angela Ponsford from Tier 11 joins Ralph to talk about Facebook’s Creator Studio and how you can use it to launch successful campaigns without any past analytics. They talk about how to use the content library feature to find organic posts that have resonated well with an audience and how to use this information in your campaign launch. RESOURCES MENTIONED IN THIS EPISODE: Facebook Creator Studio Facebook Live Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part 1 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more. RESOURCES MENTIONED IN THIS EPISODE: Image Optimizer Page Speed Insights | Google  Split Testing | DigitalMarketer VWO Optimization Tool Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 41: 9 Ways to Increase Landing Page Conversion Rate Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swipe Files Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns Episode 63 – How Ezra Firestone Sold 84,583 Bottles of Face Cream Using Video Ads Episode 67 – The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68 – 3 Elements of High-Converting Video Ads [Part 2] Episode 136 – Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Facebook for Developers: Dynamic Ads Use Facebook Pixel Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

If you’re looking for an agency to work with—this is the episode for you. Ralph talks with Chris Brewer, cofounder of OMG Commerce, about what businesses need to know to hire the right agency. Listen to find out when to know you need advertising help, why you should be okay with hiring more than one agency, and questions to ask to know you’re hiring the best agency for your needs.RESOURCES MENTIONED IN THIS EPISODE:OMG CommerceTier 11 Agency ManifestoBlue Ribbon MastermindWork With Tier 11How has The Perpetual Traffic podcast helped your business? Episode 147: The 4 Pillars of Advertising on Google Episode 202: Merging the Worlds of Facebook, Google, and Amazon AdvertisingChris on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:Tier 11 Data Suite