

Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books

Apr 21, 2020 • 59min
EP250: How To Be On Point with Your Facebook and Instagram Messaging Right Now
Molly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now. RESOURCES MENTIONED IN THIS EPISODE Facebook Ad Library Yoga Burn Better Help Ad Library Best Self Co Ad Library Monday.com Ad Library DoorDash Ad Library Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Episode 247: How To Pivot Your Marketing Strategy To Fit The Global Climate Tier 11 100 Million Swipe File Virtual Business Podcast Giveaway Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:Tier 11 Data Suite

Apr 14, 2020 • 1h 4min
EP249: 10 Irresistible Ad Angles That Are Working Right Now
At this point, it’s not a question as to if you should be changing your ad angles—it’s how you should change them. In this episode, Ralph Burns and Vanessa Vega from Tier 11 talk about how they’re advising their Ad Accelerator members on pivoting their marketing messaging to be relevant and current, without coming across as opportunistic. Get the free PDF download below. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

Apr 7, 2020 • 52min
EP248: 5 Must-Have Tools for Running a Remote Business
New to running a remote business? In this episode, Ralph Burns explains how he runs his agency with a 40 person global remote team on five continents. He talks about the tools that are the foundation of his business and how you can integrate them into yours to find success in the newly remote world. RESOURCES MENTIONED IN THIS EPISODE: Zoom Slack Loom Google Drive Asana Tettra Invoice Ninja PandaDoc Tier 11 11 Steps For Mastering Change in Uncertain Times Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:Tier 11 Data Suite

Mar 31, 2020 • 46min
EP247: How To Pivot Your Marketing Strategy To Fit The Global Climate
Having trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:Tier 11 Data Suite

Mar 24, 2020 • 43min
EP246: How to Positively Crush It With YouTube Ads in 2020, Part 1
Starting to think it’s time to launch your own Youtube digital marketing strategy? In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads. He also explains how to target on Youtube and the importance of starting with a warm audience. RESOURCES MENTIONED IN THIS EPISODE: Viewability’s Website Tom’s Website Google Search for Tom’s Blue Suit Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

Mar 17, 2020 • 53min
EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook
Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors.RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Lab ELITETier 11 Swipe File Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:Tier 11 Data Suite

Mar 17, 2020 • 45min
EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™
Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swipe File Traffic & Conversion 2016 Closing Video Molly’s Traffic & Conversion 2016 Presentation Slides Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

Mar 17, 2020 • 21min
EP245: How We 32X'd an eCommerce Business' Facebook Ad Spend and 6X'd ROAS in Just 9 Months Part 2
Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 2, he'll focus on his paid ad strategies for Level 2+ traffic. RESOURCES MENTIONED IN THIS EPISODE: Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1 Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2 Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1 Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

Mar 10, 2020 • 41min
EP244: How We 32X'd an eCommerce Business' Facebook Ad Spend and 6X'd ROAS in Just 9 Months Part 1
Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 1, he'll focus on his paid ad strategies for Level 1 traffic. RESOURCES MENTIONED IN THIS EPISODE: Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1 Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2 Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1 Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

Mar 3, 2020 • 36min
EP243: The 5 Keys To Success As A Media Buyer
What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is crucial, how humility is the foundation of the best media buyers, and more. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite