This conversation is a continuation from Episode 239 where Molly talked about the future of Facebook’s campaign budget optimization tool. In this Part Two episode, Molly talks about her following 3 must-knows about the future of advertising on Facebook. Ralph and Molly talk about how they're using ad relevance diagnostics, fill us in on the newly introduced ad limits, and give us an update on where interest targeting is heading.
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Mentioned in this episode:
Tier 11 Data Suite
Perpetual Traffic