Perpetual Traffic

What would you do if you lost everything and only had $10,000 to start over?On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything.Losing everything is not a fun thing to contemplate. But for so many people out there, starting over is a sad and unfortunate reality. But as Ralph explains, when you sink to the very bottom, the knowledge and experience you've gained over the years will help you rise stronger than you were before. It won't be easy, but it can be done. Losing everything is a terrifying question to ponder. In today's episode, Ralph Burns shares the steps he would take if he were to start all over again with only $10,000. IN THIS EPISODE, YOU'LL LEARN:Where to start after losing everythingThe Jeff Bezos mindset: Every day we start overRebuilding starts with focusing on your strongest skillsBuilding your network from scratchWhy you need to sell to the people that need you the mostTo niche or not to niche when starting overA key reason why most businesses failLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to troubleshoot the campaign.Listen in as Kobi shares the effectiveness of using data, numerous tests, and iterations to improve the performance of your campaigns.IN THIS EPISODE, YOU'LL LEARN:How long before you start seeing returns from your campaigns Doubling down on ads that workHow funnel analytics can increase conversionsTest and learn your way to smarter ad campaignsThe power of improving just one metric on your campaign Disqualifying and retargeting leadsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it?On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased their call volume by 4X. It wasn't a fluke, nor was it without a few hiccups. Fortunately, the client was patient and super cooperative. Sometimes you only need to take what's already working and tweak it a little bit to get the intended results. Listen in as Kobi drops knowledge bombs on what it takes to turn around a sinking campaign and get your clients the desired results.IN THIS EPISODE, YOU'LL LEARN:The best way to test campaigns: ABO Vs. CBOTikTok advertising updatesHow TikTok ads perform on Facebook and InstagramDealing with clients when your campaigns are barely moving the needleWays to correct a failing campaignRetargeting ads and doubling down on what's already workingThe power of plain and simple messagingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis? On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood. Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried. IN THIS EPISODE, YOU'LL LEARN:What happens to Google Ads during a recession?Should businesses stop advertising during a recession? The type of businesses that have a better chance of surviving a recessionReasons why businesses throw money at Google during a recession Desperate clients and why you should avoid themA recessive environment can be healthy for the economy How agencies can take advantage of a recessive environment LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do just that. Kasim goes through best practices on how you can audit your team's work and correct the mistakes they might be making.This killer walkthrough is all you need to get maximum ROI from your Google Ads and avoid the 5 most common mistakes that leave marketers broke and unmotivated.IN THIS EPISODE, YOU'LL LEARN:Template on how to audit your Google Ads campaigns Conversion tracking and why campaigns failPhone call leads and why Kasim is not a fanThe correlation between clicks and conversionsAd extensions and proper bidding methodsHow to not limit the scale of your campaignsOver-segmentation is hurting your campaigns LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meta Business, Innovation, and Technology podcastTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator.On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez. The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook advertising, TikTok's advertising tool will seem fairly straightforward. The even better news is that you don't have to chase followers to get your ads seen on the platform. TikTok prioritizes good content above everything else. Listen in as Savannah shares some of the top-performing TikTok ad templates and pro tips on how to create a TikTok ad that drives engagement and gets you noticed. IN THIS EPISODE, YOU'LL LEARN:Best practices on how to run ads on TikTokAll you need to know before you start running ads on TikTokBehavioral targeting and why TikTok users hate adsCreative hooks that work well on TikTok adsSavannah's top 5 TikTok ad templatesUnderstand that TikTok is not for all types of brandsThe pros and cons of using TikTok's automated creative buttonHow to manage your TikTok ad spend,  placements, and targetingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:www.Thesocialsavannah.comSavannah's TikTok Ads CourseSavannah's YouTube ChannelConnect with Savannah via Twitter OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

TikTok advertising is pretty straightforward: Don't make ads - make TikToks.On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Google as the number one domain on the internet, and Facebook is not as sexy as it used to be. If you want to succeed on TikTok as a marketer, don't create ads. Users detest ads that disrupt their experience. Solution - creatively embed ads within the content in a way that won't disrupt the fun and enjoyment of Tiktok.Listen in for some intriguing insights on how the TikTok ad algorithm works, what you need to get started on TikTok advertising, and how to create a TikTok ad that gets you noticed.IN THIS EPISODE, YOU'LL LEARN:The foundations of TikTok advertisingTikTok is here to stay - advertisers need to take noticeHow to create ads that get you noticedDifferences and similarities between TikTok and Facebook adsHow to not get priced out of TikTokTikTok ad placement and optimizationHow to use TikTok's comment section to drive engagementMistakes to avoid when creating TikTok adsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Thesocialsavannah.comSavannah's TikTok Ads CourseSavannah's YouTube ChannelConnect with Savannah via Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need.Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone’s website. You’re meeting people right where they are, already browsing and shopping. The key is to make it as seamless as possible for customers to checkout directly through social media platforms. Lauren has got her finger on the pulse of the future of eCommerce and says one thing we can do is pay close attention to where the big tech brands are investing.Listen in to learn how you can get in on what Lauren calls “a much more mature social media commerce experience.” Discover why Ralph thinks eCommerce product categorization is an underutilized insight for remarketing.IN THIS EPISODE, YOU’LL LEARN:What is social commerce?Social commerce versus eCommerceThe future of selling is socialeCommerce product categorization and why it’s so importantWhy social selling shouldn’t replace your websiteHow Meta is incentivizing these social stores on different platforms  Why the U.S. is massively behind on social media trendsWhat kind of data/analytics you’ll have access to in your Meta shopConnect with LaurenMongoose MediaConnect with Lauren on LinkedInLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns.In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely.  We all know how destructive bots can be, especially now that they can fill out forms and generate fake leads. Regrettably, fraudsters have gone a step further and now use real humans to conduct their schemes, making them even harder to identify. The good news is, there's something you can do about it. The even better news is that the Google algorithm is on our side on this one.Listen in to learn why Kasim feels the final URL expansion on performance max is the coolest thing ever. Discover how Ralph used the "Kasim Flytrap" to block click traffic completely and how you can do it, too. IN THIS EPISODE, YOU'LL LEARN:How to eliminate spam traffic entirelyThe final URL expansion and how to use itHow to know if you're spending enough money on advertisingWhen and when not to use an agency to run your adsThe "Kasim flytrap" and why it's so effectiveWhy low-budget users are struggling with Performance MaxWhy it's never a good idea to block geographics on your siteWays click traffic can derail your ad campaigns LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture!LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite