Perpetual Traffic

What exactly makes TikTok perfect for artists?On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients. Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app. Listen in to learn unique content ideas you can use to blow up on TikTok, get your music discovered by millions of new listeners, and raise your artistic status online.IN THIS EPISODE, YOU'LL LEARN: Why TikTok is perfect for artistsThis week's nugget: How to use TikTok hashtags to grow your reachHow to promote your music on TikTokWhy consistency is the key to TikTok successUnderstanding TikTok ad targeting dos and don'tsHow to use TikTok's Instant PageLinks and Resources:Themoxigroup.comDana's email - Dana@themoxigroup.comGeniusurl.comTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Want to know how to build an exciting personal brand in a few easy, actionable steps?On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust.Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand. IN THIS EPISODE, YOU'LL LEARN: How the Duck Dynasty was bornThe role of authenticity in personal brandingWillie's biggest successes and failures Why you need to embrace the possibility of failureWays to invite opportunities into your lifeHow to differentiate yourself in a competitive marketSide note: how to raise your kids the right wayLinks and Resources:Duckcommander.comBuckcommander.comBook - American EntrepreneurConnect with Willie on Instagram Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand?On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.IN THIS EPISODE, YOU'LL LEARN: What it's like running multiple businessesThis week's nugget: Get into every interaction with a helping mindsetWhy you need to have the right people in the right rolesHow to lead with humility and still communicate clear expectationsThe downside of being a celebrityThe future of streaming and the rise of on-demand videoHow to choose the right opportunities for your brandLinks and Resources:Duckcommander.comBuckcommander.comConnect with Willie on Instagram Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

What can you do right now to improve ad performance on Meta platforms?On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.IN THIS EPISODE, YOU'LL LEARN: What is Meta's Performance 5?How AI is changing advertisingThe benefits of diversifying your front-end ad messagingWhy you need to check if the Facebook Conversion API is working or notBusiness results validation In-platform conversion and after-the-click experienceCreators for direct response advertisingWhy Facebook favors ads that run according to their playbooksLinks and Resources:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

What is the future of Meta advertising - and is it time for marketers to start embracing AI? On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space. Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for marketers? As Ralph explains, ad performance is all that matters. And so far, Facebook ads are still driving results. But you have to know Meta's agenda if you are to be successful on their platforms. Listen in as Ralph reveals all the secrets from the Meta Performance Marketing Summit and what marketers can expect from AI-generated ad campaigns.IN THIS EPISODE, YOU'LL LEARN: The future of Meta advertisingThis week's nugget: Drive traffic to your website and get people's emails using retention.io The Performance 5 and Facebook advertising successHow to ensure your cold outreach is not violating anti-spam lawsThe core aspects of AI-generated ad campaignsWhy Facebook is way better at split testing than GoogleFacebook and Google favor ads that run according to their playbooksLinks and Resources:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts. Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.IN THIS EPISODE, YOU'LL LEARN:How to run ads on a limited budgetWhat is a Feed Only Performance Max campaign?How to control your top-of-funnel ad spendVideo remarketing ads and why you should use themConversion tracking and false positivesVanity metrics you should ignore in your campaignsThe biggest opportunity for marketing agenciesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:DigitalMarketer LabStarterppc.comConnect with Regina on LinkedInVideocasestory.comTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Is it possible to run paid ads and drive results on a shoestring budget?On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8. Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars. Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget.IN THIS EPISODE, YOU'LL LEARN:How to run ads on a limited budgetThis week's nugget: The stair step framework for running adsBiggest mistakes people make with their advertising budgetsGoogle Ads budget & bidding settings for small businessUnderstand why Google ads are not reaching your full daily budgetPerformance Max campaigns for small businessesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:DigitalMarketer LabStarterppc.comConnect with Regina on LinkedInTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are. All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create valuable content and make sure your content shows up everywhere your connected consumers look. But why is this so important? As Kasim explains, when people start looking for information about a particular subject and everything they find has been created by you, you instantly become an authority. You don't have to settle for market share. Tune in to learn how you can become a key player in your industry and use retargeting ads to follow your target market all over the internet.IN THIS EPISODE, YOU'LL LEARN:How "digital herpes" can make you omnipresent in 2022The power of combining ads with omnipresent retargetingBenefits of omnipresence in marketingHow to build a super effective remarketing campaignThe cost of digital omnipresencePractical ways to come up with new content ideasHow to hire content editors that fit your brand needsThe first step to developing a content-burning machineLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week? On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are. To contract "digital herpes," you need consistency and diversity. You need to appear across all mediums and platforms as often as possible - so much so that people should get tired of seeing your face. But they won't because every time you show up, you come bearing valuable gifts. Tune in to learn more about Kasim's super effective omnipresence strategy and the benefits of constantly appearing on your potential client's social feed. IN THIS EPISODE, YOU'LL LEARN:How "digital herpes" can make you omnipresent in 2022This week's nugget: How to expand into other lucrative marketsContent remarketing and tips for successDifference between a thought leader and a vendorThe quickest way to become known as an authorityHow to identify high-quality trafficFulfill your content marketing plan through content repurposingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly?On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple's lowkey talent acquisition are anything to go by. Listen in as Kasim explains why he feels Apple's entry into the paid ad space might make advertising affordable, solve the attribution problem, and yield better campaign performances.IN THIS EPISODE, YOU'LL LEARN:Is Apple getting into the advertising gameWhy Apple's entry into the ad space is good news for advertisersThe attribution problem in online advertisingHow Apple can leverage the recent iOS update to make an impression in the ad spaceComparing ad effectiveness on Google, Facebook, and AppleThe current state of paid digital advertisingThe future of smart bidding and ad auctionsHow Apple's ad placement will yield better performancesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!