Perpetual Traffic

To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now. On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing to the next level and help you recruit a top-shelf team.The best way to grow a business is to ensure you've got the right people in the right seats. So whether you go for an outsourced agency or build an internal team, always go for quality and competence. It doesn't make sense to have the right tools and the right road map, but lack the right talent.Join Ralph as he goes through the key steps to creating a competent marketing team and the questions to ask if you are to avoid the common pitfalls around building a marketing team.IN THIS EPISODE, YOU'LL LEARN: The key questions to ask when building a marketing department from scratchReactive versus proactive marketingStats and data on the relationship between CMOs and marketing teamsWhy the primary job of a CMO is to minimize mistakesThe benefits of hiring role-specific specialistsHow to build a team around your content marketing goalsThe most important questions to ask when building a marketing teamThe uninspiring relationship between CMOs and CFOsLinks and Resources:The CMO's Guide to Picking the Right Internal TeamTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREERegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team. For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another. If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing. IN THIS EPISODE, YOU'LL LEARN: The most important questions to ask when hiring a CMOWhy CEOs and business owners are asking more from their CMOsHow to help your company scale as a CMOPlanning for success and why it's so importantUnderstanding cross-channel traffic and cross-channel communication  How to use the customer acquisition path to hire a CMOAvatar research and its impact on revenue and leadsHow to test creatives and track campaign effectiveness |Links and Resources:The CMO's Guide to Picking the Right Internal TeamPerpetual Traffic Episode with Chris MercerTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Kasim and Ralph cover 2 nuggets that every digital advertiser needs!Download Ralphs Free PDF on Naming!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike. The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and well. However, we may need to reshape our expectations and acknowledge that the easy days of running Facebook ads are long gone. But here’s the thing; if you think Facebook is not good for advertising in 2022, it's probably because you're not measuring correctly. Listen in for an insightful conversation as Ralph and Kasim reveal the real reason Facebook ads have stopped working for most marketers, and what you can do about it.IN THIS EPISODE, YOU'LL LEARN:Is Facebook advertising really dead?Why Facebook traffic might be more valuable than it's ever beenThe future of Facebook advertisingWhy you need to invest in your ability to track your advertising campaignsHow and why to split-test Facebook adsA looming recession's potential impact on advertisingAugmented versus virtual reality: Where does the future lie?Why you need to track and measure everything on Facebook adsOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Test Everything. Get Conversion Optimization Superpowers. Make More Money.Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!Conversion Fanatics

Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies?On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Google can exert massive influence by controlling how people use the internet — and charge money for traffic however they please.Like any monopoly, Kasim believes it's high times the government regulated them and created an ecosystem that allows other marketing mechanisms to compete.  Listen in as Kasim dissects how Google's monopoly is hurting advertising and how The U.S. Justice Department can confront Google's position as the unchallenged giant on the internet. IN THIS EPISODE YOU'LL LEARN:How Google's monopoly is hurting advertisingGoogle's dominance in the advertising spaceThe U.S. Department of Justice's role in squashing Google's dominanceAd rank threshold and what that meansGoogle's tainted Ads pricing frameworkWhy Google ads can and will exceed your daily set budgetWhy the traffic auction format is an interesting counter to Google's monopolyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Follow Perpetual Traffic on TwitterConnect with Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Did you know that a percentage of your ad budget is lost to click fraud?On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them.You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you didn't know is that instead of bots, click farms made a significant upgrade, and now we have actual humans clicking ads and signing up for newsletters. Tune in to learn how click farms are wasting your ad budget and what you can do to block fraudulent traffic and keep your website safe from invalid traffic activity.  IN THIS EPISODE, YOU'LL LEARN: What are click farms?How can you detect click fraud? What we know about click fraud and what you can do about themWhy eCommerce is immune to click fraudSimple ways to build conditional logic in your online formsHow to prevent fraudulent traffic from converting into leadsWhy do businesses use click farms?How to spot fraudulent traffic on your siteOUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south. Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose. IN THIS EPISODE, YOU'LL LEARN: What is a recession, and can it be a good thing for the economy?Is the recession coming, or we're already in one?What marketers can do to cushion themselves against a recessionHow to reposition your brand to take advantage of a market downturnThe benefits of always having an emergency fundWhy you need to bolster existing client relationships during a recessionHow ramping up your marketing may help you survive a recessionLinks and Resources:Solutions8 on YouTubeDennis-yu.comOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREERegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions.You can read about the secret to lessen heavy bot traffic in your lead forms as well as the solutions to the other main problems encountered in PMax for lead generation here: https://sol8.com/performance-max-for-... Give Us Feeback and Get Entered to Win a DigitalMarketer CertificationOUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Listen in to hear Ralph and Kasim's favorite tools to use in their business!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions.Get Adam's Killer Moneyback OfferOUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite