Perpetual Traffic

In this episode of Perpetual Traffic, Ralph and Kasim delve into the critical role of a unique selling proposition (USP) in the realm of digital marketing. They dissect Ralph's decision-making process behind his Remarkable tablet purchase, demonstrating how a deep understanding and resolution of customer pain points can drive product differentiation. Ralph advocates for relentless research and iterative product enhancement, recommending sophisticated tools such as Chat GPT and Amazon reviews for insightful market analysis.Chapter:00:00:00 Decoding Your USP: The Remarkable Strategy00:02:12 Retention Tactics: The Power of Analog Note-Taking00:04:47 Advanced Product Positioning in the Digital Landscape00:07:49 Niche Domination: Remarkable's Customer Acquisition Strategy00:10:47 Analog Note-Taking: A Powerful Tool for Meetings00:11:53 Addressing Latent Customer Problems00:15:38 The Customer Journey: From Ignorance to Solution Awareness00:18:47 The 30 Touch Points: Navigating from Interest to Conversion00:22:40 Boosting Efficiency: reMarkable's Note-Taking Innovation00:24:19 Crafting the Ultimate USP: The Revolutionary Pen00:28:19 The Touchscreen Showdown: Best In-Car Display TechLINKS AND RESOURCES:reMarkable YouTubereMarkable Website reMarkable 2 reMarkable Folio Tier 11 CAAMPTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In this episode of Perpetual Traffic, hosts Ralph and Kasim, along with special guest Jamie Davidson, co-founder of AMZ Insiders, dive deep into the intricacies of building a highly successful business on the ever-expanding Amazon platform. With a focus on advanced digital marketing strategies, Jamie shares his remarkable journey and emphasizes the paramount importance of brand ownership and product design in capturing market share. The discussion revolves around cutting-edge techniques for optimizing product ranking on Amazon, leveraging sophisticated analytics tools to gain a profound understanding of customer reviews and feedback, and seizing lucrative opportunities within the rapidly evolving e-commerce landscape. Jamie also explores the future of e-commerce, shedding light on the intensifying competition from formidable players like Walmart, Shopify, and TikTok. Join Ralph, Kasim, and Jamie as they unveil invaluable insights tailored to advanced digital marketers and CMOs, empowering them to navigate the dynamic world of e-commerce with finesse and drive sustainable business growth.Chapters:00:00:00 - The Amazon and Forest Burning Crisis: Urgent Impact Awareness00:01:05 - Jamie Davidson: Empowering Advanced Marketers and CMOs00:06:57 - Streamline Research with Chrome Plugins: Advanced Insights Made Easy00:09:01 - Unleashing Chat GPT's Hidden Gems: Optimizing Amazon Strategies00:11:52 - Garage Side Hustle to Amazon Success: Advanced Technical Approaches00:14:50 - Sourcing Excellence: Identifying High-Quality Amazon Products00:17:10 - Advanced Strategies for Driving Traffic and Sales on Amazon00:21:24 - Brand Ownership in the Digital Age: Amazon's Role Unveiled00:24:29 - Scaling Mastery: Propel Your Amazon Business to Eight Figures00:26:04 - Lucrative Entrepreneurship: Seizing Opportunities in Cellular Accessories00:30:32 - The Amazon Goldmine Unleashed: Advanced Scaling Strategies00:32:35 - Staying Ahead in Hypercompetitive Markets: Dominating Cellular Accessories00:36:03 - Elevated Success on Amazon: Advanced Tools for CMOsLINKS AND RESOURCES:AMZ InsidersFulfillment By AmazonAmazon aggregatorsAmazon Vendor CentralTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

In this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delve into the nuances of using squeeze pages, highlighting their suitability for offers that require minimal commitment while cautioning against their use for offers that demand deeper thought and evaluation. Kasim emphasizes the significance of establishing a rapport with customers by providing them with comprehensive information about the organization, including its mission, values, testimonials, case studies, and customer stories. Squeeze pages typically collect basic contact information, such as name and email, in exchange for a lead magnet or content piece. Ralph believes that squeeze pages offer a valuable opportunity to gather first-party data from interested customers who may not be ready to make a full commitment yet. Leveraging follow-up email sequences, businesses can engage with these leads and nurture them into becoming loyal buyers.Chapters00:00:00 - Start the episode with an engaging introduction to the Perpetual Traffic Podcast, featuring special guest Tom Meredith.00:01:18 - Explore the transformative power of AI for graphic designers, unveiling a game-changing tool that revolutionizes the industry.00:05:15 - Take a deep dive into the world of Chat GPT, discovering how it can supercharge squeeze pages and sales funnels for generating revenue.00:09:05 - Unlock the secrets of customer engagement as we delve into the power of squeeze pages and landing pages in capturing and retaining customer interest.00:11:56 - Examine the ongoing controversy between landing pages and squeeze pages, unraveling the battle of the pages and their respective strengths and weaknesses.00:13:19 - Highlight the importance of building relationships and explain why squeeze pages alone may fall short in establishing long-term customer connections.00:15:05 - Understand the power of engagement and explore why relying solely on squeeze pages may limit your ability to maximize customer interactions.00:18:20 - Discover the key to customer acquisition by exploring the broader scope of squeeze pages and their potential beyond initial lead generation.00:19:42 - Entice listeners with a tantalizing offer, unlocking the secrets of international cuisine with 12 exclusive recipes in exchange for a simple name and email.00:22:05 - Contemplate the controversial role of squeeze pages in online marketing, comparing them to the graffiti of the internet and discussing their impact.00:24:32 - Examine the power of squeeze pages in delivering high-value customer experiences, highlighting their ability to drive conversions and create lasting impressions.LINKS AND RESOURCES:PhotoshopHubrisEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impact they hold for app developers. The dialogue brings to light the delicate equilibrium Apple must sustain between privacy protection and maintaining a functional, developer-friendly app store. A provocative prospect of Apple launching its own ad platform is dissected, with discussion of potential benefits, such as improved attribution tracking and access to a prosperous user base. They provide valuable insights from their own affiliate marketing journey, navigating the convoluted web of privacy policies across various meta headquarters. Aslam boldly surmises the discussion by stating his openness to transition from a Google agency to an Apple agency, in the event of Apple's own ad network becoming a reality.Chapters:00:00:00 - Kick off the episode with a deep-dive into the complexities of iOS 17. Industry experts might lack definitive answers, but they agree: keeping informed is crucial.00:02:00 - Explore Facebook's innovative data modeling strategy, an approach offering marketers a new lens on user behavior and increased campaign visibility.00:05:15 - Expose Facebook's covert tactics, embodied in their use of the "Hedonistic Law" to create strategic silence around data privacy issues.00:08:11 - Assess Meta's unease in the face of the iOS 17 update, and ponder on how it might reshape the advertising strategies of the social media giant.00:12:00 - Analyze the immense influence of Apple users, and what their unique preferences mean for brands and advertisers.00:14:51 - Trace the remarkable journey of search, from seeking mom's advice to 'Googling it', and reveal Apple's strategic role in this evolution.00:19:13 - Engage in a discussion on privacy, as Apple takes a stand. Is Google ready to follow the lead, or will it chart a different course?00:21:39 - Take a look at the so-called 'Trump Factor'. Are privacy concerns still at the forefront of users' minds, or is the issue losing its impact?00:23:38 - Investigate the rising trend of privacy browsing. Could this approach to internet use become the new norm?00:26:48 - Delve into Apple's game-changing ad network – a fusion of personal messaging and targeted advertising that's set to transform the industry.00:29:09 - Reveal the hidden power dynamics as Apple takes a firm grip on app compliance. What does this mean for app developers and marketers?00:33:40 - Learn how to navigate the iOS 17 terrain and optimize email marketing by unlocking the power of intra-funnel behavior.LINKS AND RESOURCES:Apple NewsroomEnterprise Apps TodayApple Vision ProiOS 17 automatically removes tracking parameters from links you click onThe Rotten Side of Tim Cook’s AppleTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. However, they emphasize that this tactic should be seen as just one piece of the puzzle, and CMOs and marketing directors should focus on leveraging it to drive growth and expand their market. Ralph shares a case study involving Allergan, showcasing how a combination of awareness campaigns, video views, traffic campaigns, and middle-of-the-funnel exchanges helped introduce customers to the brand and collect data for retargeting. The hosts stress the importance of targeting individuals who may not be ready to make a purchase with branding campaigns that tell the brand's story or highlight its lifestyle. While acknowledging the impressive AI capabilities of Facebook, they also advise marketers to exercise caution and prioritize building campaigns that truly resonate with their specific target audience.Chapters:00:00:00 - Welcoming Ralph back From the Meta Marketing Summit00:05:31 - Repurposing Content For Online Challenges00:07:17 - How AI Tools Transform Call Summaries and Add Strategic Insights00:12:04 - Exploring the Advantage Plus Campaign and Other Game-Changing Tools for Media Buyers and Creators00:16:49 - How Big Brands Fine-Tune Their Strategies for Massive Success00:19:23 - What CMOs and Directors of Marketing Need to Know About the Advantage Plus Campaign and Scaling Strategies00:23:51 - How Strategic Awareness Campaigns Can Expand Your Market and Drive Conversions00:25:16 - How Botox and Lesser-Known Products Can Benefit from the Same Strategy00:33:04 - Discover the Fascinating New Iteration of Meta's Agency EventsLINKS AND RESOURCES:Episode 498: What’s Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?Meta Marketing SummitTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored by the introduction of ads and the shifting paradigm of generative AI from an options framework to a focus on providing validated responses. Kobi highlights the game-changing move by Facebook to remove text limitations in ads, advocating for the power of simplicity and authenticity. The experts recognize the merits of experimenting with various tactics, but stress the importance of scroll-stopping creative content. Even with the rapid advancements in AI automation tools, they emphasize the need for client collaboration to maintain brand alignment in advertising. Chapters:0:00:00 - Excitement Over New Google Search Experience (SGE)00:03:27 - Google's New Search Experience: In-Line Citations and Zero Ads Above the Fold00:09:50 - The Future of Google Search: AI's Shift from Options to Focused Answers00:12:51 - Stay Ahead of the Game: Fundamental Changes Coming to Google Ads00:16:11 - The Role of Human Creativity in Video Advertising: Insights from Perpetual Traffic00:22:16 - Lowering CPA with Blended Retargeting Audiences00:24:27 - Revolutionizing Ad Strategy: Video Views and Retargeting for Sales00:28:06 - Navigating the Messy Middle: Understanding Customer Acquisition Journey00:32:33 - Revamping Meta Ads: Insights from Kobe Topez00:33:48 - Revolutionizing Ad Design: Heavy Text and Simple Photos in Native Ads00:35:26 - The Ugly Squeeze Page that Outperformed: Lessons in Effective Marketing00:39:56 - The Power of Responsive Ads: One Mistake, Highest Performance00:41:21 - Balancing Performance and Brand Guidelines in Ads00:46:43 - Compelling Creatives: Boosting Campaign Management with AI Automation and CollaborationResources Mentioned:Labs With Google JuvenonThe Lost Book of Herbal RemediesEpisode 492: [Case Study]: 628 Personal Injury Law Signed Cases In 9 MonthsEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 496: How AI & AI-Powered Ads Will Completely Transform Your MarketingLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, manual testing serves its purpose initially, but as we transition towards scaling up, it's time to let Facebook's advanced data science and machine learning take the reins. Navigating through Facebook's ad auction system, we're reminded of how it cleverly determines ad visibility based on bidding and perceived value. The golden nugget? Maintaining consistent audience engagement through various strategies, like active commenting or launching conversion-focused campaigns, can bring forth worthwhile rewards. The overarching goal here is to leverage these strategies to scale and expand campaigns, all while avoiding unnecessary effort. This episode is packed with key insights that can elevate your Facebook ad optimization game. Chapters:00:00:00 - Introduction to Perpetual Traffic Nugget Episodes00:01:21 - Episode 108: How Facebook’s Ad Algorithm Works00:04:45 - Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, And Probability Of Action00:09:58 - Episode 131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do ThisLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries. Chapters:00:00:00 - Finding Hope in Challenging Times00:03:08 - The Evolution of Innovation: Chat GPT is Just the Beginning00:06:37 - Unlocking the Power of Search Traffic: Maximizing Results with Three Categories00:09:57 - The Future of Content Creation: Google's AI and the Changing Landscape00:11:20 - Revolutionizing Google Ads: Contextual Ads and Their Impact on Marketers00:17:26 - The Dark Side of Search Engines: Content Theft and its Consequences00:19:04 - Is Google Monetizing Another Product? Insights from a Digital Marketing Expert00:25:43 - Revolutionizing Ad Delivery: AI's Role in Targeted Advertising00:28:04 - The Importance of Specificity: Enhancing Ad Experience with Rich Content and Unique Features00:32:27 - How a Massive Brand Became a Fan: The Power of Pure Content in Pay Ads00:38:10 - Unlocking the Power of Pillar Content: Creating Impactful Pieces for Maximum ReachTools Mentioned:BingBardIntroducing a new era of AI-powered ads with GoogleLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer's click path as an example, he illustrates the challenges in determining whether a P Max click resulted in a subscription or if the customer was already a subscriber. John suggests that businesses should identify the most effective marketing channels for their specific audience to optimize their spending and avoid relying solely on P Max.Chapters:00:00:00 - Uncovering P Max and Identifying the Starting Point00:01:31 - Saving Ad Spend and Growing Your Business00:05:30 - Tracking Customer Journeys and Click Paths00:07:13 - Data-Driven Attribution for Best Performing Channels00:08:20 - Maximizing Ad Spend with P Max in Marketing Channels00:09:55 - Identifying True Cold Traffic and Avoiding New User PitfallsLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.Chapters:00:00:00 - Scaling New Cold Users for Incremental Growth00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth00:10:42 - Importance of Collaboration between Marketing and Finance00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility00:20:16 - The Importance of Failure and Anxiety in Learning00:26:30 - Data-Driven Attribution Challenges in Google Ads00:28:37 - Maximizing P Max: Identifying Starting Point and Successful Marketing Channels00:31:22 - Practical Example of Scaling Marketing Channels00:34:35 - YouTube vs. Cash: Scaling and Proving ROI00:37:45 - The Fallacy of Clean Data in Marketing00:43:28 - Identifying Healthy Benchmarks for Effective Scaling00:47:36 - Embracing a Systems Thinking Approach in the Industry00:54:44 - Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step00:58:20 - Google's Ad Insertion Tactics Reduced Click Engagement and Increased Overspending01:03:54 - Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels01:05:59 - Tips for Overspending and Audience Targeting in AdvertisingTools Mentioned:Lifetimely LTV & ProfitBy The NumbersHow to Determine Your CAC (Customer Acquisition Cost)5 STEPS to determine what your customer should costEpisode 400: When Performance Max Doesn’t WorkEpisode 375: The Most Important Google Episode We’ve EVER DoneEpisode 373: Google Unveils Most Powerful Advertising Feature Yet… And How To Start Taking Advantage Of ItEpisode 351: A Not-So-Secret Software That Can 2x Your Ad Campaigns With John Moran, Chief Strategist At Solutions 8Episode 348: 5 Common Mistakes Marketers Make With Google Ads With John MoranEpisode 336: 6 Critical Campaigns For Success In Google Ads With John Moran Of Solutions 8LINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite