Perpetual Traffic Your USP: The reMarkable Method to Sell More of Your Products Online
10 snips
Jun 30, 2023 AI Snips
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Episode notes
Ralph's Remarkable Purchase Journey
- Ralph shares his personal journey of discovering and purchasing the Remarkable tablet for note-taking.
- He highlights how the product solved a pain point with analog note-taking he didn't realize he had.
USP Creates New Market Demand
- A strong USP can create a new market by making customers aware of problems they didn’t know they had.
- Remarkable’s USP convinces users that traditional pen and paper note-taking is flawed and needs digitized help.
Gradual Customer Awareness Build
- Effective marketing gradually moves customers from unaware to solution-aware before pitching the product.
- Remarkable uses layered content to address pain points without a hard sell, fostering strong engagement.