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The Benefits of Physical Writing for Retention
Maya: I remember reading that part of the issue with retention in the digital age is that writing improved our retention on like, you know, like a 10 factor and typing doesn't for whatever reason. So physically writing things down appears to be the winner when it comes to retention and understanding. Maya: But remarkable very much was able to target me with videos sort of at a very high end. They presented it in short form, skippable, pre-roll YouTube videos,. And so then they produced videos about guys who are maybe not Maya, this is where they missed their ad.
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