The Danger of a Unique Selling Proposition

When you googled about the remarkable pen, like is the remarkable pen fragile? That for me was the point where somebody else could have potentially maybe injected themselves into the fight and they did it based off of something that you're obviously kind of worried about or concerned about. So I think it speaks again to the entire process, like go figure out what people are saying about your product or service. Hey, this is great, but be really careful because the pen sucks.

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