Perpetual Traffic

Embark on a journey with Dmitri Smirnov as he challenges traditional marketing, discusses trust-building in luxury markets, revolutionary AI-powered content, and the critical pivot to emphasize creativity in marketing strategies for 2023 and beyond.

Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.Chapters:00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Copies00:10:59 Elevating Ad Performance: The Essentials of Ad Hygiene00:12:11 Mastering Comment Management: Discreetly Boosting Ad Performance00:13:54 Advanced Social Media Strategies: Keyword Flagging & Comment Management00:18:20 The UGC Phenomenon: Harnessing Authenticity for Campaign Success00:23:09 Amplifying Engagement: Merging Testimonials with Innovative Creatives00:26:49 Behind the Advantage Campaign: The Journey of Evolving Advantage Plus StrategiesLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Leadership, management and scaling success in digital marketing team discussed. Parallels drawn between sports and business. Team dynamics, achievement and mentorship explored. Philosophical insights combined with actionable strategies provided. Importance of talent, leadership dynamics, humanizing brands, and cultivating trust highlighted. Risk of stagnation and quest for growth emphasized.

Discussing the multifaceted impact of Meta on digital advertising, including advertising algorithms, high-value traffic availability, and data. Navigating Meta's ecosystem and leveraging advancements in digital advertising. Simplifying team communication and exploring the TLDR prompt for summarizing information. Optimizing ads through data and EMQ scores, with a focus on reels on Instagram and first-party data's impact.

Scott Desgrosseilliers, CEO of Wicked Reports, joins the podcast to discuss overcoming iOS 14.5 challenges, maximizing impact with 28-day window tracking, and deciphering the implications of iOS 17. They explore strategies to combat irrelevant ads, address tracking hurdles, and highlight the essential role of accurate tracking in business expansion.

In this podcast, Kasim and Laruen discuss strategies for optimizing online presence on Instagram and attracting authentic followers. They explore techniques such as engaging with competitor profiles and interacting with active users. They also highlight the importance of turning Instagram followers into website visitors and buyers, as well as monetizing social media and training customer service teams on sales. Additionally, they provide information on how to work with Mongoose Media to drive traffic.

Explore the power of brand consistency and tailored messages for each level of traffic. Unveil insights from a mall visit, decode the conversion funnel, and master the marketing matrix. Learn best practices for scaling digital advertising campaigns, captivating audiences with hypnotic advertising, and harnessing dynamic product ads for precise targeting. Craft the perfect funnel through segmentation and conversion optimization. Discover the importance of tracking and measuring traffic levels, finding comments, and messaging based on levels of awareness. Dive into ad copy types, optimizing meta campaigns, and diversifying messaging.

Ralph and Kasim explore the power of AI-induced traffic platforms and in-app strategies. They discuss the need for personalized ads and share essential strategies for effective online engagement. The duo emphasizes the importance of rethinking ad content, using engaging 'teach and pitch' videos as a case study. They also highlight the underrated power of basic recipes in marketing and the evergreen appeal of nostalgia in ads. Maximizing impact through testimonials in traffic strategies is another key topic of discussion.

This podcast explores the transformative power of retraining the mind and leveraging Facebook's latest features for optimal digital engagement. Topics include crafting impactful video content, precise editing, effective call-to-action buttons, understanding campaign goals, harnessing the potential of online audiences, and lowering cost per lead using AI. The chapters cover various aspects such as audience targeting, analyzing ads for improvement, and using Legion forms for improved lead quality.

Austin Harrison, an expert in channel spending and revenue optimization, discusses the complexities of advertising on platforms like TikTok and its impact on revenue. They explore the challenges of mid-market companies during growth phases and demystify media mix modeling and third-party attribution. They also examine the relationship between TikTok and Amazon and the role of budget allocation in maximizing profits.