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How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers
Sep 29, 2023
Scott Desgrosseilliers, CEO of Wicked Reports, joins the podcast to discuss overcoming iOS 14.5 challenges, maximizing impact with 28-day window tracking, and deciphering the implications of iOS 17. They explore strategies to combat irrelevant ads, address tracking hurdles, and highlight the essential role of accurate tracking in business expansion.
34:06
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Quick takeaways
- iOS 17's blocking of click IDs in applications like Messenger and Mail affects tracking capabilities, but redirect links like Bitly in emails and SMS campaigns can maintain tracking data.
- Third-party attribution software, such as Wicked Reports, provides advanced tracking capabilities to overcome the limitations imposed by iOS 17, ensuring accurate tracking and reporting for marketers.
Deep dives
Overview of iOS 17 and the Concerns About Tracking and Attribution
iOS 17 is causing worries and concerns about tracking and attribution, particularly on Facebook and Google. Apple is blocking click IDs in certain applications like Messenger and Mail, which can affect tracking capabilities. In addition, the enhanced privacy setting on Safari can strip click IDs as well. This can lead to less precise identification of users for targeted advertising. To work around this issue, marketers can use redirect links like Bitly in their emails and SMS campaigns. Third-party attribution software like Wicked Reports can also provide a solution for accurate tracking and reporting.
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