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5min chapter
How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers
Perpetual Traffic
Understanding Conversion Attribution and Tracking Sales
This chapter discusses the importance of conversion attribution and tracking sales using the 28-day window. It highlights the need for third-party attribution software and introduces the upcoming topic of URL tracking and tracking parameters.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode