Perpetual Traffic When You Need a 3rd Party Attribution Tool With Austin Harrison
Sep 12, 2023
Austin Harrison, an expert in channel spending and revenue optimization, discusses the complexities of advertising on platforms like TikTok and its impact on revenue. They explore the challenges of mid-market companies during growth phases and demystify media mix modeling and third-party attribution. They also examine the relationship between TikTok and Amazon and the role of budget allocation in maximizing profits.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Measuring the Effectiveness of Video Content and Brand Investment
01:54 • 4min
The Importance of Understanding Attribution and When to Consider a Third-Party Tracking Platform
06:07 • 4min
The Importance of Third-Party Attribution Tools
10:33 • 11min
Challenges and Methodology in Measuring Advertising Impact
21:45 • 5min
The Importance of Marketing Mix Modeling for Brands
26:52 • 17min