Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between advertising on platforms like TikTok and the subsequent revenue on Amazon. Together, they navigate the challenges mid-market companies face during aggressive growth phases and demystify the world of media mix modeling and third-party attribution. Tune in for a masterclass on optimizing multi-channel strategies and achieving business success in the digital age.
Chapters:
- 00:00:00 - Diving into Multi-Channel Strategies with Austin Harrison
- 00:03:28 - Evaluating Advertising Impact: Tools & Metrics Beyond the Platform
- 00:07:05 - Scaling Ambitions: Transitioning Business Owners to the Next Phase
- 00:10:06 - Harnessing North Beam: Efficient Marketing Approaches
- 00:12:27 - Fine-Tuning Campaigns for Optimal Growth and ROI
- 00:17:38 - Perfecting the Marketing Symphony: Media Mix Essentials
- 00:20:15 - Navigating Mid-Market Growth Hurdles with Northing Solutions
- 00:23:21 - Decoding Media Mix Modeling: Innovative Approaches
- 00:26:45 - From TikTok to Amazon: Analyzing Channel Spending's Direct Revenue Effects
- 00:30:08 - Gauging Meta's Role in Meeting Ad Goals
- 00:34:08 - Smart Budget Allocation for Maximizing Profits
- 00:37:23 - Prioritizing Business Insight Before Investing in External Tools
LINKS AND RESOURCES:
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Mentioned in this episode:
Tier 11 Data Suite
Tier 11 Data Suite
