

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Apr 26, 2025 • 7min
2,005 - Thereby #9: How Low Initiative Is Slowing Down Your Multifamily Business
What’s one of the biggest drags on your Multifamily business?Low initiative.In this episode of the Thereby Series, Mike Brewer explores what happens when team members — or worse, leaders — show up every day without the fire to get things done.This isn’t about having an off day.It’s about the pattern of inactivity.The constant need to light a fire under someone just to get the basics done.The teammate who never moves the ball downfield without being told exactly where and how to push.And thereby, your business stalls.Residents feel it.Supplier partners feel it.Investors feel it.And your high-initiative rockstars? They burn out cleaning up the slack.Mike contrasts this with the kind of team members you should be building around — the tigers. The ones who run hard, take ownership, and occasionally need to be reined in because they’re moving that fast. You want those people. You need those people. And you’ve got to protect them from the drag of low-initiative teammates.This episode is a call to action for leaders to coach, mentor, and — when necessary — make the hard call to move on. Because a low-initiative culture is not just slow.It’s a liability.Big thanks to the tenacious trio over at The Turnover podcast — a must-listen for anyone serving the Multifamily service side. Subscribe now and catch up!

Apr 25, 2025 • 5min
2,004 - Thereby #8: Why Constant Praise Can Derail Your Multifamily Culture
Do you have someone on your team who needs a parade for every little task?In this episode of the Thereby Series from the Multifamily Collective, Mike Brewer explores the subtle drain caused by team members who require constant high praise — not for milestones, but for the everyday basics.We all know that person.Every email sent.Every dollar collected.Every box checked — must be met with applause.And while affirmation has its place, thereby, this behavior wears down leaders, distracts peers, and chips away at the team’s focus and momentum.This isn’t about being unkind.It’s about protecting your culture.Because too much noise over the small stuff makes it harder to celebrate the big wins — the kind that actually move your business forward.Mike also unpacks the healthier alternative: the quiet producers.The ones who don’t need pats on the back to stay motivated.The ones who run fast, solve problems, and only pop up when there’s something truly worth celebrating.Whether you're leading a startup or scaling a seasoned Multifamily portfolio, you need to manage praise intentionally — not constantly.Appreciate content that blends tough love with leadership truth?Like this video, subscribe to the channel, and share it with someone building resilient teams in the Multifamily space.

Apr 24, 2025 • 4min
2,003 - Thereby #7: How High-Maintenance Team Members Stall Your Multifamily Growth
Let’s talk about the hidden cost of high-maintenance behavior in your business.In this episode of the Thereby Series, Mike Brewer takes aim at a term that might feel loaded — high maintenance — and gives it a hard, honest look through the lens of Multifamily leadership.This isn’t just about someone being “needy.”This is about the team member who consumes time, energy, and attention from every department — HR, marketing, risk, accounting, learning & development.They slow the machine.They gum up collaboration.They treat their high-maintenance tendencies like a badge of honor.And thereby, they cost your business more than you realize.But here’s the good news: there’s a better way.Contrast that with the resourceful team member — the one who seeks solutions before asking for help, who comes with options instead of just problems, who self-educates in an age when knowledge is a click away.In a business moving fast — especially in Multifamily — that kind of teammate isn’t just helpful.They’re essential.This is a call to leaders: set the tone, celebrate the resourceful, and address the drag.Because if your organization is full of high-maintenance mindsets, you’re not just tired — you’re stuck.Like this kind of raw, real-world leadership content?Smash the like button, subscribe for more, and share this with someone navigating the high-maintenance maze.

Apr 23, 2025 • 4min
2,002 - Thereby #6: Why Needing Constant Input Is Slowing Your Multifamily Business Down
Are your team members stuck on “got-a-minute” mode?In this episode of the Thereby Series from the Multifamily Collective, Mike Brewer calls out one of the quiet killers of business momentum: team members who need constant input on the little stuff.We’re talking about the ones who stop by every hour with another question.The ones who can’t make a move without checking in.The ones who can’t operate without reassurance — even when the task is clearly in their lane.Here’s the problem: thereby, your business slows to a crawl.Mike shares the contrast between that and the kind of team member every leader wants: the tiger. The one who grabs the vision, knows the guardrails, and runs. Sure, they may step over the line now and again — but you’d rather rein in a wild horse than push a cart with no wheels.This episode reminds us that speed and success in Multifamily come from building a culture of empowered, autonomous professionals who don’t need hand-holding — they need vision and trust.Want more leadership lessons rooted in real-world Multifamily experience?Like this video, subscribe to the channel, and share it with someone who’s building something great.Special shoutout to the creative minds at 365 Connect — innovators in PropTech and automation.

Apr 23, 2025 • 4min
2,001 - Passenger vs. Driver Mindset in Multifamily | Thereby Series | Leadership Lessons
Ever feel like you're doing all the driving while others just ride along, offering commentary?In this episode of the Thereby Series from the Multifamily Collective, Mike Brewer unpacks the contrast between two types of team members: the drivers and the passengers.Drivers don’t wait to be told what to do.They don’t need constant redirection.They take the wheel, seek clarity, and then go.Passengers? They show up. They ride along.But they don’t fill the tank. They don’t take a shift at the wheel.Worse — some critique your route the whole time.And that dynamic thereby causes fatigue — for leaders, for teams, and for cultures trying to move forward.Mike shares his take on how this mindset shows up in multifamily organizations, why tolerating the wrong kind of passengers is hurting your momentum, and what it looks like to build a team full of drivers — the kind that push your business to excellence.Because in today’s multifamily world, you need fewer backseat drivers and more people grabbing the wheel.Enjoying these real-world leadership insights?Smash that like button, subscribe, and share this with a fellow leader driving change in the multifamily space.

Apr 23, 2025 • 6min
2,000 - Thereby #4: Why Maturity & Professionalism Still Matter in Multifamily | Leadership Series
Let’s call it what it is — professionalism is fading.And it’s making leaders across industries flat-out exhausted.In this episode of the Multifamily Collective, Mike Brewer continues the “Thereby” series inspired by Old-Fashioned Leadership by Britton Douglas and David Woods — spotlighting a root cause of fatigue in the workplace: a lack of maturity and professionalism.We're not just talking about “kids these days.”We’re talking about five generations in the workforce.We’re talking about blurred lines between casual and careless.We’re talking about team members who show up without presence, without polish, and without respect for process or people — including supplier partners.And it’s not just bad form.It’s bad for business.Because when the basics of maturity and professionalism fall apart, everything else follows — from customer service to internal communication to culture. But when leaders hold the line? Thereby, you create clarity, consistency, and a company worth belonging to.Mike lays it out with practical wisdom from years in the trenches and a simple reminder: If you want a professional result, you have to act like a professional.If you value straightforward leadership talk that challenges the norm,hit like, subscribe, and share this with a teammate who’s building something that lasts.

Apr 23, 2025 • 5min
1,999 - How Chronic Venting Is Draining Your Multifamily Team | Old-Fashioned Leadership Series
Is your culture being slowly dragged down by a chronic venter?In this episode of the Multifamily Collective, Mike Brewer continues unpacking insights from Old-Fashioned Leadership by Britton Douglas and David Woods. Entry #4 in the series shines a light on a silent productivity killer: the team member who vents. Constantly.You know the type.Every system, every routine, every meeting — it’s all fuel for another round of grievances.And while venting might feel harmless, over time it becomes a weight.A 50-pound anchor in the sand.A string you’re trying to push in a straight line.A never-ending drag on culture, morale, and performance.Mike walks us through how unchecked negativity leads to leader fatigue and organizational burnout — especially in Multifamily, where every team member's attitude affects the resident experience and the bottom line.But there’s hope.If you can coach it out, do it.If not, then be clear-eyed: you must coach them out.Because your business can’t carry that kind of weight forever.Like content that gets real about leadership and culture?Give this video a thumbs up, subscribe to the channel, and share it with someone building strong teams in the Multifamily space.

Apr 23, 2025 • 3min
1,998 - Thereby #3: How One Negative Team Member Can Poison Your Multifamily Culture
Let’s talk about the silent killer of culture in Multifamily teams: underlying negativity.In this third entry of the "Thereby" series, Mike Brewer breaks down how one person's energy — the tone of their voice, the muttered words as they walk away, the passive-aggressive comments — can act like a slow-moving toxin in your organization.You’ve seen it.You’ve felt it.That “pokey in the eye” energy.That “salt on the wound” presence.That person who, without ever raising their voice, drags the mood down in every room they enter.Left unchecked, this kind of behavior thereby creates a culture where safety, creativity, and collaboration die a slow death. It infects team dynamics, resident experiences, and even vendor relationships.But flip the script?Coach that person into a posture of positivity, and you thereby multiply opportunity across the board.And if you can't coach it out?Then you change the person. Full stop.Because your culture deserves better.Your team deserves better.And you, as a leader, deserve better.If this hit home, help us spread the message.Like the video, subscribe to the channel, and share this with someone who's building strong teams in the Multifamily space.

Apr 23, 2025 • 7min
1,997 - Is Multifamily Ready for Its Green Apron Moment? | PropTech, Leadership & Professionalism
Ever wonder what Starbucks' green apron can teach us about Multifamily?In this episode of the Multifamily Collective, I unpack a quiet revolution happening at Starbucks under their new CEO — black attire returning to the forefront to let the iconic green apron shine. It’s branding. It’s intentionality. It’s leadership.And it got me thinking…What’s our green apron in the Multifamily industry?Have we relaxed too far post-COVID?Have we traded consistency and professionalism for comfort?I reflect on the days when dress codes were the norm — when career apparel wasn’t a buzzkill but a badge of purpose. Today, we walk into leasing offices and see everything from casual Friday to “did you forget you work in leasing?” And while this isn't a knock on anyone, it's a call to reimagine how we show up — for our teams, our brands, and most importantly, our customers.This isn’t about fashion.It’s about storytelling.It’s about packaging.It’s about pride.What message do we send when we present ourselves well? When our team attire becomes a visual handshake that says, "We take this seriously"?Maybe it's time we found our own green apron.Like this kind of industry insight?Hit that like button, subscribe to the channel, and join the conversation in the comments below.We’re just getting started.

Apr 23, 2025 • 2min
1,996 - Multifamily Leadership Fatigue: Thereby #2 – Confidence Is Contagious (So Is the Lack of It)
Ever feel like your team just… doesn’t own it?In this second episode of the Thereby Series, Mike Brewer gets to the heart of another silent business killer: lack of confidence. Whether it's fresh hires or seasoned vets, when your team doesn't believe in their ability to deliver, your business outcomes take the hit.Mike unpacks how this confidence gap isn’t always the fault of the employee—it’s often a failure of onboarding, training, and mentorship. When systems are shaky and guidance is missing, leaders create a culture of hesitation instead of hustle.You’ll hear:Why "throw them the keys and hope for the best" is a recipe for burnout—yours and theirs.How proper training eliminates fatigue and unlocks performance.The link between team confidence and your bottom line.If you're exhausted by constant follow-up, fire drills, and feeling like you're the only one who “gets it”—this episode is for you.👉 Like what you're hearing? Smash that Like button, hit Subscribe, and stick around for more from the Thereby Series. Leadership is a long game—let’s play it well.